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James
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Technical Director

About James

Expertise

With nearly 20 years’ experience in the marketing industry, James has developed multi-award-winning digital campaigns for customer acquisition within multiple household name B2B and B2C sector brands.

For the last 14 years digital has been his prime focus, developing marketing and growth strategies for retail businesses and high-value professional service brands within an agency environment.

A diverse portfolio of work – developing key strategic marketing approaches for DTC multi-national brands such as Pioneer Electronics, Hewlett Packard whilst also working as a strategist for ecommerce and omnichannel brands such as sofa.com, Seasalt, Farrow & Ball, Neptune and Creed.

Recently James has enjoyed working with several global B2B tech and SaaS brands to define their go-to market digital strategy, directing adoption or campaign guidance to allow progression with their organic channel marketing effectiveness.

A keynote speaker and recognised expert within the SEO industry, James regularly provides insight pieces around technical SEO, migration strategy and campaign strategy, with featured articles in multiple sector-led publications. He is also a keen public speaker, speaking at industry events and regularly holding public and private workshop training to share his knowledge and experience.

As a consultant, James has been engaged on multiple occasions for technical problem-solving from an SEO perspective, working closely with developers and marketing teams and has been engaged as an advisor on multiple migration projects (plan, build and recovery) and as a third-party consultant analysing API usage in detriment to performance when performance/project has declined. He has also been invited into an advisory board to asses digital asset value for large private equity deals for portfolio brands within Piper, British Growth Fund (BGF), Livingbridge and LDC.

James brings passion to every project he works on, developing an innovative often scientific approach to SEO with an evolutionary growth mindset using a constant open feedback loop optimisation process underpinned by a marginal gains approach, clustered around a core directional path allows strategies to be “rep-tested” scaled up, to provide the highest ROI for clients.

An expert of all things digital, he brings to Polaris a highly analytical technical background with a marketing viewpoint that aligns an impactful digital strategy towards a brands goal, immersing himself within a client’s business to achieve a full understanding of the underlying business growth problems to develop channel solutions to overcome these often not known (sometimes a surface assumption) barriers to growth.

 

Get to know James better:

What’s your favourite drink? (Alcoholic or otherwise) Lager – German (anything helles) or Spanish lager

What’s your favourite food? Spanish authentic tapas (non-chain)

Your dream travel destination? South Africa (played rugby there touring – amazing place)

What are you currently watching? Anything horror (80s nostalgia – well it is October)

What’s your favourite thing/activity to do outside of work? Going to the gym (weight training), self-development through reading and dining-out.

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