Content is king. This motto has been thrown around in digital marketing and SEO for years, and still holds true today. Content is a powerful…
Google Analytics 4 A new era of Google Analytics is fast approaching, with Google Analytics 4 nearing its first birthday in October and seeing more…
Here at Polaris SEO Agency, we believe if you work hard, you should play hard. When we’re not busy getting our clients to the top…
Here at Polaris, we’re always proud to share our achievements, and to show how we compare to other SEO agencies. That’s why we’re delighted to…
Google Core Update July The new Google Core Update for July has finished its rollout and now settled into the internet. Following on from the June Core Update, this sister…
Hi, my name is Rob, and I’m really excited to be starting my new role here with Polaris. I’m 21 years old and have just graduated from…
PPC campaigns are all different with different objectives, so it's important to report on the key metrics that make sense, working with a PPC agency…
Over the years, SEO has a become a fundamental part of digital marketing. Because most of the browsing nowadays starts in a search engine query,…
Digital PR is a modernised approach to traditional PR, used to increase brand awareness through a multitude of online methods. As a B2B SEO Agency,…
Blogs are powerful tools for businesses and individuals looking to increase their online visibility. Providing the platform to demonstrate expertise, authority and trust, blogs are…
PwC has released the data from its Consumer Sentiment Survey - Spring 2021*, which shows significant changes in the public attitude towards business, spending, and…
As we are just over a month from June, one topic is now at the top of every SEO expert’s mind: Google 2021 core web…
When it comes to communicating with your client, as a B2B SEO and Digital PR Agency, it’s important to know what they expect from you…
Many businesses large and small go through the process of changing elements of their destination website every 3-4 years. This is a process that can…
COVID-19 has created an impact on everyone and everything, starting from our lives and lifestyles to economies and businesses around the world. The uncertainty of…
Want to know how to audit your Google shopping campaigns? Here we’ve gathered for you a full audit checklist to follow and that will help…
As the government confirms the roadmap to easing lockdown, we have seen both business and consumer demand once again change in the last few weeks.…
Hi! My name is Emily Robertson, I’m 21-years old and I am in my final year studying Magazine Journalism at the University of Derby. Some…
