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Latest Article Restructuring B2B Websites Through SEO Migration Read Article
Restructuring B2B Websites Through SEO Migration
Hampers.com selects POLARIS as their SEO partnerHampers.com selects POLARIS as their SEO partner

Hampers.com, the online gifting company, has selected London based agency POLARIS as their exclusive SEO partner leading them into 2022. The partnership comes ahead of…

Meet Polaris' new Technical SEO Specialist - James AllenMeet Polaris' new Technical SEO Specialist - James Allen

Hello there, my name is James Allen and I am the new Technical SEO Manager at Polaris. This post serves to introduce me as a…

Meet Polaris' new Head of SEO - James FooteMeet Polaris' new Head of SEO - James Foote

My first week as Head of SEO has been completed after joining Polaris in October, and having met and been in contact with Amo and the team daily…

Structured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in GoogleStructured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in Google

Rich snippets, schema tagging, and why your business needs them Rich snippets and schema tagging are one of the best ways to enhance your results…

Passage Indexing - everything you need to know to enhance how your business rankings in GooglePassage Indexing - everything you need to know to enhance how your business rankings in Google

What is passage indexing? Passage indexing is a new form of indexation initiated by Google in 2021 that allows specific passages of a page to…

Content Targeting - everything you need to know to enhance how your business ranks in GoogleContent Targeting - everything you need to know to enhance how your business ranks in Google

Creating content isn’t always the easiest thing in the world to do. It takes research, careful planning, and a good writer to come up with…

POLARIS gets on board at Monopoly Lifesized in LondonPOLARIS gets on board at Monopoly Lifesized in London

September has been and gone again for another year! To celebrate, and to welcome our newest team member James Foote to Polaris, some of the…

Polaris Nominated Twice at The Drum Recommends Awards for Digital 2021!Polaris Nominated Twice at The Drum Recommends Awards for Digital 2021!

We are absolutely delighted to announce that we have been nominated for 2 awards at this year's Drum Recommends Awards for Digital!  The entire team have been doing some…

Content Marketing Strategy for B2B Marketers - September Focus   Content Marketing Strategy for B2B Marketers - September Focus   

This month, we will be discussing content marketing and how business owners and marketing professionals can create content that has a clear consideration for indexation…

B2B SEO Strategy - The Power of ContentB2B SEO Strategy - The Power of Content

Content is king. This motto has been thrown around in digital marketing and SEO for years, and still holds true today. Content is a powerful…

Getting to Know the Next Generation of Google AnalyticsGetting to Know the Next Generation of Google Analytics

Google Analytics 4  A new era of Google Analytics is fast approaching, with Google Analytics 4 nearing its first birthday in October and seeing more…

Shaking it up with Polaris SEOShaking it up with Polaris SEO

Here at Polaris SEO Agency, we believe if you work hard, you should play hard. When we’re not busy getting our clients to the top…

Polaris Makes Top 3 in The Drum’s Agency RankingsPolaris Makes Top 3 in The Drum’s Agency Rankings

Here at Polaris, we’re always proud to share our achievements, and to show how we compare to other SEO agencies. That’s why we’re delighted to…

What you need to know about Google's Core July 2021 updateWhat you need to know about Google's Core July 2021 update

Google Core Update July  The new Google Core Update for July has finished its rollout and now settled into the internet. Following on from the June Core Update, this sister…

Rob Joins the TeamRob Joins the Team

Hi, my name is Rob, and I’m really excited to be starting my new role here with Polaris. I’m 21 years old and have just graduated from…

Beginner's Guide to PPC MetricsBeginner's Guide to PPC Metrics

PPC campaigns are all different with different objectives, so it's important to report on the key metrics that make sense, working with a PPC agency…

Beginner's Guide to SEO metricsBeginner's Guide to SEO metrics

Over the years, SEO has a become a fundamental part of digital marketing. Because most of the browsing nowadays starts in a search engine query,…

Beginner's Guide to Digital PR MetricsBeginner's Guide to Digital PR Metrics

Digital PR is a modernised approach to traditional PR, used to increase brand awareness through a multitude of online methods. As a B2B SEO Agency,…

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