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Latest Article How SEO and Content Marketing Work Together Read Article
How SEO and Content Marketing Work Together
The Most Important Elements of a Successful B2B SEO CampaignThe Most Important Elements of a Successful B2B SEO Campaign

[polaris_video id="6qHMVw19Yug"] Polaris is an award-winning B2B SEO agency in London specialising B2B, PPC, e-commerce and the healthcare industry.

Google Ads updates on phrase and broad modifier matchesGoogle Ads updates on phrase and broad modifier matches

Google Ads is updating the phrase and broad matching behavior of keywords starting on the 18th February, and this is long-awaited good news! You’re probably…

5 signs your Google Shopping campaign isn’t working as good as it could5 signs your Google Shopping campaign isn’t working as good as it could

Google Shopping Ads are a big opportunity for your business. When they’re not performing as efficiently as they could be, it can quickly get frustrating.…

E-A-T guidelines for improving your SEOE-A-T guidelines for improving your SEO

In my previous blog, I wrote about Google’s December core update. While little was known - and still is - about what it means, Google…

Top 3 SEO trends for 2021Top 3 SEO trends for 2021

2020 proved to be a turbulent year for many. The unpredictability had brought forth many challenges for businesses, leading to the need of evolvement to…

How to reduce form spam on your websiteHow to reduce form spam on your website

After recently launching a new website for a client, we were made aware that one of the contact forms we had integrated into the site…

Why Google Analytics 4 is more beneficial than Google AnalyticsWhy Google Analytics 4 is more beneficial than Google Analytics

With the growing market of mobile applications, tracking users’ activity on both the website and the mobile application for SEO campaigns has never been as…

Why you should use Digital PR in your B2B SEO strategyWhy you should use Digital PR in your B2B SEO strategy

The last decade has seen PR evolve massively. Whilst sending out masses of press releases and putting a dire focus on media relations was once…

The Best Ecommerce Platforms In 2020The Best Ecommerce Platforms In 2020

Before you can begin selling your products online, you will need to choose an ecommerce platform and build your store. In 2020, there is no…

Aspects of SEO you need to consider in 2021 for your B2B strategyAspects of SEO you need to consider in 2021 for your B2B strategy

Nearing the end of a very turbulent and completely unpredictable year, we deep dive straight into the key areas we believe cannot be ignored in…

What you need to know about Google's Core December 2020 updateWhat you need to know about Google's Core December 2020 update

Last week saw Google release their latest broad core algorithm update, known as the December 2020 core update. We have noted the update being rolled…

How to help users find your App using Apple Search AdsHow to help users find your App using Apple Search Ads

As a PPC agency, keeping up-to-date with Paid Search related news is crucial. This is where Apple's Search Ads come into play. Apple Search Ads,…

How to improve your SEO with E-A-THow to improve your SEO with E-A-T

Google has been a serious advocate of promoting search engines as a source, to help people find informative and quality information which is presented in…

How to plan an effective Outreach CampaignHow to plan an effective Outreach Campaign

The way in which we consume content has changed tremendously over the years. The evolvement has reached consumer media, drifting us away from newspapers and…

How Automated Bidding Strategies will Improve your Search Campaigns PerformanceHow Automated Bidding Strategies will Improve your Search Campaigns Performance

Automated bid strategies are designed to boost results for advertisers using Google's advanced machine learning. To make it easier for you to use them we’ll…

The benefits of using WordPress for your website The benefits of using WordPress for your website 

WordPress has been a popular choice for many looking for a suitable Content Management System, since its first appearance in 2003. Created by programmer Matt…

How to secure your WebsiteHow to secure your Website

In my previous blog, I discussed the reasons why web security is a priority for SEO, as well as the most common malicious threats that…

How Digital PR can help your businessHow Digital PR can help your business

Digital PR is a strategy used to increase brand awareness through a variety of online methods. In several ways, digital PR can be compared to…

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