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Latest Article Marketing and PR Communications: What to Expect Read Article
Marketing and PR Communications: What to Expect
Website Migration ResourceWebsite Migration Resource

Many businesses large and small go through the process of changing elements of their destination website every 3-4 years. This is a process that can…

4 Ways To Link Build In A Post Covid World4 Ways To Link Build In A Post Covid World

COVID-19 has created an impact on everyone and everything, starting from our lives and lifestyles to economies and businesses around the world. The uncertainty of…

How To Audit Your Google Shopping Campaign PerformanceHow To Audit Your Google Shopping Campaign Performance

Want to know how to audit your Google shopping campaigns? Here we’ve gathered for you a full audit checklist to follow and that will help…

Monthly Insights Report: What To Expect in March 2021Monthly Insights Report: What To Expect in March 2021

As the government confirms the roadmap to easing lockdown, we have seen both business and consumer demand once again change in the last few weeks.…

Emily Joins The TeamEmily Joins The Team

Hi! My name is Emily Robertson, I’m 21-years old and I am in my final year studying Magazine Journalism at the University of Derby. Some…

How SEO and Content Marketing Work TogetherHow SEO and Content Marketing Work Together

Content Marketing has continued to play a vital role in many B2B SEO strategies. Whilst content marketing focuses on providing value to your audience and…

The Most Important Elements of a Successful B2B SEO CampaignThe Most Important Elements of a Successful B2B SEO Campaign

[polaris_video id="6qHMVw19Yug"] Polaris is an award-winning B2B SEO agency in London specialising B2B, PPC, e-commerce and the healthcare industry.

Google Ads updates on phrase and broad modifier matchesGoogle Ads updates on phrase and broad modifier matches

Google Ads is updating the phrase and broad matching behavior of keywords starting on the 18th February, and this is long-awaited good news! You’re probably…

5 signs your Google Shopping campaign isn’t working as good as it could5 signs your Google Shopping campaign isn’t working as good as it could

Google Shopping Ads are a big opportunity for your business. When they’re not performing as efficiently as they could be, it can quickly get frustrating.…

E-A-T guidelines for improving your SEOE-A-T guidelines for improving your SEO

In my previous blog, I wrote about Google’s December core update. While little was known - and still is - about what it means, Google…

Top 3 SEO trends for 2021Top 3 SEO trends for 2021

2020 proved to be a turbulent year for many. The unpredictability had brought forth many challenges for businesses, leading to the need of evolvement to…

How to reduce form spam on your websiteHow to reduce form spam on your website

After recently launching a new website for a client, we were made aware that one of the contact forms we had integrated into the site…

Why Google Analytics 4 is more beneficial than Google AnalyticsWhy Google Analytics 4 is more beneficial than Google Analytics

With the growing market of mobile applications, tracking users’ activity on both the website and the mobile application for SEO campaigns has never been as…

Why you should use Digital PR in your B2B SEO strategyWhy you should use Digital PR in your B2B SEO strategy

The last decade has seen PR evolve massively. Whilst sending out masses of press releases and putting a dire focus on media relations was once…

The Best Ecommerce Platforms In 2020The Best Ecommerce Platforms In 2020

Before you can begin selling your products online, you will need to choose an ecommerce platform and build your store. In 2020, there is no…

Aspects of SEO you need to consider in 2021 for your B2B strategyAspects of SEO you need to consider in 2021 for your B2B strategy

Nearing the end of a very turbulent and completely unpredictable year, we deep dive straight into the key areas we believe cannot be ignored in…

What you need to know about Google's Core December 2020 updateWhat you need to know about Google's Core December 2020 update

Last week saw Google release their latest broad core algorithm update, known as the December 2020 core update. We have noted the update being rolled…

How to help users find your App using Apple Search AdsHow to help users find your App using Apple Search Ads

As a PPC agency, keeping up-to-date with Paid Search related news is crucial. This is where Apple's Search Ads come into play. Apple Search Ads,…

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