[polaris_video id="6qHMVw19Yug"] Polaris is an award-winning B2B SEO agency in London specialising B2B, PPC, e-commerce and the healthcare industry.
Google Ads is updating the phrase and broad matching behavior of keywords starting on the 18th February, and this is long-awaited good news! You’re probably…
Google Shopping Ads are a big opportunity for your business. When they’re not performing as efficiently as they could be, it can quickly get frustrating.…
In my previous blog, I wrote about Google’s December core update. While little was known - and still is - about what it means, Google…
2020 proved to be a turbulent year for many. The unpredictability had brought forth many challenges for businesses, leading to the need of evolvement to…
After recently launching a new website for a client, we were made aware that one of the contact forms we had integrated into the site…
With the growing market of mobile applications, tracking users’ activity on both the website and the mobile application for SEO campaigns has never been as…
The last decade has seen PR evolve massively. Whilst sending out masses of press releases and putting a dire focus on media relations was once…
Before you can begin selling your products online, you will need to choose an ecommerce platform and build your store. In 2020, there is no…
Nearing the end of a very turbulent and completely unpredictable year, we deep dive straight into the key areas we believe cannot be ignored in…
Last week saw Google release their latest broad core algorithm update, known as the December 2020 core update. We have noted the update being rolled…
As a PPC agency, keeping up-to-date with Paid Search related news is crucial. This is where Apple's Search Ads come into play. Apple Search Ads,…
Google has been a serious advocate of promoting search engines as a source, to help people find informative and quality information which is presented in…
The way in which we consume content has changed tremendously over the years. The evolvement has reached consumer media, drifting us away from newspapers and…
Automated bid strategies are designed to boost results for advertisers using Google's advanced machine learning. To make it easier for you to use them we’ll…
WordPress has been a popular choice for many looking for a suitable Content Management System, since its first appearance in 2003. Created by programmer Matt…
In my previous blog, I discussed the reasons why web security is a priority for SEO, as well as the most common malicious threats that…
Digital PR is a strategy used to increase brand awareness through a variety of online methods. In several ways, digital PR can be compared to…
