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Whats involved in an SEO audit?
The fundamentals of marketing & communicationsThe fundamentals of marketing & communications

Within any marketing campaign, there are some fundamental questions which business owners and marketing professionals always need to ask/answer before proceeding with a strategy. Whats…

How To Audit Your Own SEOHow To Audit Your Own SEO

In 2019 the impact high Google rankings can have on a B2B business should not be understated. Whether you want to take on some search…

What Influences A Paid Ads Click-Through-Rate?What Influences A Paid Ads Click-Through-Rate?

CTR is a digital marketing acronym that refers to the percentage of people who view your ad and then actually go on to click the…

Key Areas of Building A Positive Link ProfileKey Areas of Building A Positive Link Profile

Taking the time to understand the link profile of a website is essential to SEO success. When working with clients will group link auditing, acquisition…

How UX and User Testing Can Improve Your PPC campaignsHow UX and User Testing Can Improve Your PPC campaigns

Improving user experience is one of the most important factors in driving a successful PPC campaign, it’s not just about finding the right keywords, targeting…

So you work in an SEO Agency, what are the first things I should look for on a Technical Audit?So you work in an SEO Agency, what are the first things I should look for on a Technical Audit?

Historically within SEO, technical SEO was seen as  a task to be passed on as a web developer but as Google has increased the value…

Small Business SEO: Everything You Were Too Afraid to AskSmall Business SEO: Everything You Were Too Afraid to Ask

As an SEO Agency that has been operating for over 10 years, we often get asked about the value and importance of a service that…

Setting Up Segments & Content Groups in Google Analytics for your BusinessSetting Up Segments & Content Groups in Google Analytics for your Business

Depending on how you use it, Google Analytics is a tool that can offer either infinite knowledge on your user base or a well of…

What Ever happened to Ask Jeeves?What Ever happened to Ask Jeeves?

(Thoughts from a London SEO Agency) For SEO Agencies Google’s suite has become a staple for inspecting code, accessing the best plugins and tool bars,…

Why Mobile Bid Adjustments Are Key For E-commerce PPCWhy Mobile Bid Adjustments Are Key For E-commerce PPC

In an age where there are more mobile devices than toothbrushes in the world, it’s no surprise that mobile-first marketing strategies are increasing in importance.…

On-Page SEO: More Than Just ContentOn-Page SEO: More Than Just Content

SEO guidelines and ranking factors have changed hugely in in the last three years as Google released algorithm updates with trust, security and machine learning…

From Deckchairs to Digital Marketing: Brighton SEO From Deckchairs to Digital Marketing: Brighton SEO 

It’s been a fortnight since Brighton SEO 2019, so we thought that we would put together a tasty takeaway list from the seminars we attended two…

ASOS: A New Strategy for E-Commerce SEOASOS: A New Strategy for E-Commerce SEO

A £220bn industry worldwide, fashion is a fast moving, infinitely varied and highly competitive landscape for SEO agencies and professionals alike. A data-led strategy and…

SEO in 2019SEO in 2019

SEO agencies are always trying to stay ahead of Google updates and changes, and as we move towards a future of AI, 360 Data and…

The New World of JSONThe New World of JSON

JSON tagging for various reasons has been on the increase for a couple of years as Google pushes us towards rich results and an information…

Google Updates: Rollback of 'Medic' and a Core ChangeGoogle Updates: Rollback of 'Medic' and a Core Change

Data from 9th October 2018 suggests Google is rolling back some or all of its 'Medic' update from September. This coincides with a now confirmed…

Automation in SEOAutomation in SEO

It is no longer good enough to work on set landing pages on a website. SEO specialists should be looking at automation across target websites,…

Five SEO Trends for 2019Five SEO Trends for 2019

It's that time of year again where SEO agencies and marketing professionals alike start to predict what is on the cards for the next year.…

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