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Author: Anissa Ammi | Digital Blog Contributor

How To Audit Your Google Shopping Campaign PerformanceHow To Audit Your Google Shopping Campaign Performance

Want to know how to audit your Google shopping campaigns? Here we’ve gathered for you a full audit checklist to follow and that will help…

Google Ads updates on phrase and broad modifier matchesGoogle Ads updates on phrase and broad modifier matches

Google Ads is updating the phrase and broad matching behavior of keywords starting on the 18th February, and this is long-awaited good news! You’re probably…

5 signs your Google Shopping campaign isn’t working as good as it could5 signs your Google Shopping campaign isn’t working as good as it could

Google Shopping Ads are a big opportunity for your business. When they’re not performing as efficiently as they could be, it can quickly get frustrating.…

Why Google Analytics 4 is more beneficial than Google AnalyticsWhy Google Analytics 4 is more beneficial than Google Analytics

With the growing market of mobile applications, tracking users’ activity on both the website and the mobile application for SEO campaigns has never been as…

How to help users find your App using Apple Search AdsHow to help users find your App using Apple Search Ads

As a PPC agency, keeping up-to-date with Paid Search related news is crucial. This is where Apple's Search Ads come into play. Apple Search Ads,…

How Automated Bidding Strategies will Improve your Search Campaigns PerformanceHow Automated Bidding Strategies will Improve your Search Campaigns Performance

Automated bid strategies are designed to boost results for advertisers using Google's advanced machine learning. To make it easier for you to use them we’ll…

How Helpful is the new Auction Insights ReportHow Helpful is the new Auction Insights Report

For any Marketer or Business, it’s important to be aware of what your competitors are doing around you. The purpose of which, is to be…

How AR will improve your E-commerce BusinessHow AR will improve your E-commerce Business

Converting online shoppers is increasingly challenging Working within an e-commerce SEO agency has meant learning and evolving in many different ways. Whilst over the years,…

What you need to know about Amazon's Advertising PlatformWhat you need to know about Amazon's Advertising Platform

What is the Amazon Advertising Platform? Amazon Advertising Platform is all about Amazon PPC and running pay-per-click ads on their Ad Platform. This way of…

TikTok: A New Advertising PlatformTikTok: A New Advertising Platform

In the Digital Marketing industry, most especially as a B2B PPC agency, we’ve begun to see the potential of TikTok. More specifically, Tik Tok as…

How to improve your Google Shopping AdsHow to improve your Google Shopping Ads

If you’re an online merchant, Google Shopping Ads are an ideal way to boost your visibility. Also known as Product Listing Ads, Google Shopping ads…

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