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What Influences A Paid Ads Click-Through-Rate?What Influences A Paid Ads Click-Through-Rate?

CTR is a digital marketing acronym that refers to the percentage of people who view your ad and then actually go on to click the…

How UX and User Testing Can Improve Your PPC campaignsHow UX and User Testing Can Improve Your PPC campaigns

Improving user experience is one of the most important factors in driving a successful PPC campaign, it’s not just about finding the right keywords, targeting…

Why Mobile Bid Adjustments Are Key For E-commerce PPCWhy Mobile Bid Adjustments Are Key For E-commerce PPC

In an age where there are more mobile devices than toothbrushes in the world, it’s no surprise that mobile-first marketing strategies are increasing in importance.…

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