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What Influences A Paid Ads Click-Through-Rate?What Influences A Paid Ads Click-Through-Rate?

CTR is a digital marketing acronym that refers to the percentage of people who view your ad and then actually go on to click the…

How UX and User Testing Can Improve Your PPC campaignsHow UX and User Testing Can Improve Your PPC campaigns

Improving user experience is one of the most important factors in driving a successful PPC campaign, it’s not just about finding the right keywords, targeting…

Why Mobile Bid Adjustments Are Key For E-commerce PPCWhy Mobile Bid Adjustments Are Key For E-commerce PPC

In an age where there are more mobile devices than toothbrushes in the world, it’s no surprise that mobile-first marketing strategies are increasing in importance.…

Speed Up Landing Pages for your CustomersSpeed Up Landing Pages for your Customers

  As a PPC & SEO agency, we’re always keen to keep up to speed with the latest news in the digital marketing industry. Google…

The New Google AdwordsThe New Google Adwords

  Google AdWords is changing with a new UI (User Interface) and a new name: Goggle Ads. Since Google announced that they are going to…

The Facebook Update: How Will Businesses Be Affected?The Facebook Update: How Will Businesses Be Affected?

  It is widely acknowledged that social network giant Facebook has developed a remarkable influence on consumers over the past decade or so. The site…

The Top 5 Benefits Of Paid Social MarketingThe Top 5 Benefits Of Paid Social Marketing

  In today’s world, paid social is becomingly increasingly popular with businesses looking to maximise results for their PPC campaigns. Paid social provides a number…

Managing Your Brand Social Media in Light of the ElectionManaging Your Brand Social Media in Light of the Election

  Election day Today (the 8th June) is the day that the majority of Britain are lining up to vote. It’s fair to say tensions…

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