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Author: polaris | Digital Blog Contributor

Essential Project Teams For A Successful Website MigrationEssential Project Teams For A Successful Website Migration

What does the ideal Website Migration project team looks like? View our visual guide below. With roles and responsibilities clearly outlined, your migration project will…

SEO Web Developer | SEO Tech Developer | Dev for SEO – POLARISSEO Web Developer | SEO Tech Developer | Dev for SEO – POLARIS

Why you Need a Developer for SEO Why do you need extra web development resource for SEO? It's no secret that SEO pros have been…

CMS Migrations for Marketing ManagersCMS Migrations for Marketing Managers

CMS Migrations for Marketing Managers Are you a marketing manager who has been tasked with overseeing a website migration from one CMS to another? Let…

Product Variations & B2B SEO for Ecommerce WebsitesProduct Variations & B2B SEO for Ecommerce Websites

How to Build and Structure Product Variations for Ecommerce Websites SEO teaches us that consolidated URL structure is superior. This is not true for ecommerce…

Restructuring B2B Websites Through SEO MigrationRestructuring B2B Websites Through SEO Migration

Everyone knows the story. You have been given the task of folding multiple appropriated (or legacy) domains into one for your client's B2B site. It…

Meet Polaris' new Head of SEO - James FooteMeet Polaris' new Head of SEO - James Foote

My first week as Head of SEO has been completed after joining Polaris in October, and having met and been in contact with Amo and the team daily…

Beginner's Guide to PPC MetricsBeginner's Guide to PPC Metrics

PPC campaigns are all different with different objectives, so it's important to report on the key metrics that make sense, working with a PPC agency…

Beginner's Guide to SEO metricsBeginner's Guide to SEO metrics

Over the years, SEO has a become a fundamental part of digital marketing. Because most of the browsing nowadays starts in a search engine query,…

Beginner's Guide to Digital PR MetricsBeginner's Guide to Digital PR Metrics

Digital PR is a modernised approach to traditional PR, used to increase brand awareness through a multitude of online methods. As a B2B SEO Agency,…

How to Create SEO Optimised BlogsHow to Create SEO Optimised Blogs

Blogs are powerful tools for businesses and individuals looking to increase their online visibility. Providing the platform to demonstrate expertise, authority and trust, blogs are…

Summer Splash Out – Consumers Are Ready To SpendSummer Splash Out – Consumers Are Ready To Spend

PwC has released the data from its Consumer Sentiment Survey - Spring 2021*, which shows significant changes in the public attitude towards business, spending, and…

What to expect from Google 2021 Core updateWhat to expect from Google 2021 Core update

As we are just over a month from June, one topic is now at the top of every SEO expert’s mind: Google 2021 core web…

Website Migration ResourceWebsite Migration Resource

Many businesses large and small go through the process of changing elements of their destination website every 3-4 years. This is a process that can…

4 Ways To Link Build In A Post Covid World4 Ways To Link Build In A Post Covid World

COVID-19 has created an impact on everyone and everything, starting from our lives and lifestyles to economies and businesses around the world. The uncertainty of…

How To Audit Your Google Shopping Campaign PerformanceHow To Audit Your Google Shopping Campaign Performance

Want to know how to audit your Google shopping campaigns? Here we’ve gathered for you a full audit checklist to follow and that will help…

Monthly Insights Report: What To Expect in March 2021Monthly Insights Report: What To Expect in March 2021

As the government confirms the roadmap to easing lockdown, we have seen both business and consumer demand once again change in the last few weeks.…

Emily Joins The TeamEmily Joins The Team

Hi! My name is Emily Robertson, I’m 21-years old and I am in my final year studying Magazine Journalism at the University of Derby. Some…

How SEO and Content Marketing Work TogetherHow SEO and Content Marketing Work Together

Content Marketing has continued to play a vital role in many B2B SEO strategies. Whilst content marketing focuses on providing value to your audience and…

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