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Author: polaris | Digital Blog Contributor

Beginner's Guide to PPC MetricsBeginner's Guide to PPC Metrics

PPC campaigns are all different with different objectives, so it's important to report on the key metrics that make sense, working with a PPC agency…

Beginner's Guide to SEO metricsBeginner's Guide to SEO metrics

Over the years, SEO has a become a fundamental part of digital marketing. Because most of the browsing nowadays starts in a search engine query,…

Beginner's Guide to Digital PR MetricsBeginner's Guide to Digital PR Metrics

Digital PR is a modernised approach to traditional PR, used to increase brand awareness through a multitude of online methods. As a B2B SEO Agency,…

How to Create SEO Optimised BlogsHow to Create SEO Optimised Blogs

Blogs are powerful tools for businesses and individuals looking to increase their online visibility. Providing the platform to demonstrate expertise, authority and trust, blogs are…

Summer Splash Out – Consumers Are Ready To SpendSummer Splash Out – Consumers Are Ready To Spend

PwC has released the data from its Consumer Sentiment Survey - Spring 2021*, which shows significant changes in the public attitude towards business, spending, and…

What to expect from Google 2021 Core updateWhat to expect from Google 2021 Core update

As we are just over a month from June, one topic is now at the top of every SEO expert’s mind: Google 2021 core web…

Website Migration ResourceWebsite Migration Resource

Many businesses large and small go through the process of changing elements of their destination website every 3-4 years. This is a process that can…

4 Ways To Link Build In A Post Covid World4 Ways To Link Build In A Post Covid World

COVID-19 has created an impact on everyone and everything, starting from our lives and lifestyles to economies and businesses around the world. The uncertainty of…

How To Audit Your Google Shopping Campaign PerformanceHow To Audit Your Google Shopping Campaign Performance

Want to know how to audit your Google shopping campaigns? Here we’ve gathered for you a full audit checklist to follow and that will help…

Monthly Insights Report: What To Expect in March 2021Monthly Insights Report: What To Expect in March 2021

As the government confirms the roadmap to easing lockdown, we have seen both business and consumer demand once again change in the last few weeks.…

Emily Joins The TeamEmily Joins The Team

Hi! My name is Emily Robertson, I’m 21-years old and I am in my final year studying Magazine Journalism at the University of Derby. Some…

How SEO and Content Marketing Work TogetherHow SEO and Content Marketing Work Together

Content Marketing has continued to play a vital role in many B2B SEO strategies. Whilst content marketing focuses on providing value to your audience and…

Google Ads updates on phrase and broad modifier matchesGoogle Ads updates on phrase and broad modifier matches

Google Ads is updating the phrase and broad matching behavior of keywords starting on the 18th February, and this is long-awaited good news! You’re probably…

5 signs your Google Shopping campaign isn’t working as good as it could5 signs your Google Shopping campaign isn’t working as good as it could

Google Shopping Ads are a big opportunity for your business. When they’re not performing as efficiently as they could be, it can quickly get frustrating.…

E-A-T guidelines for improving your SEOE-A-T guidelines for improving your SEO

In my previous blog, I wrote about Google’s December core update. While little was known - and still is - about what it means, Google…

Top 3 SEO trends for 2021Top 3 SEO trends for 2021

2020 proved to be a turbulent year for many. The unpredictability had brought forth many challenges for businesses, leading to the need of evolvement to…

Why Google Analytics 4 is more beneficial than Google AnalyticsWhy Google Analytics 4 is more beneficial than Google Analytics

With the growing market of mobile applications, tracking users’ activity on both the website and the mobile application for SEO campaigns has never been as…

Why you should use Digital PR in your B2B SEO strategyWhy you should use Digital PR in your B2B SEO strategy

The last decade has seen PR evolve massively. Whilst sending out masses of press releases and putting a dire focus on media relations was once…

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