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Author: polaris | Digital Blog Contributor

Did Google Predict the Results of the Election?Did Google Predict the Results of the Election?

The UK has gone to the polls to vote for who will govern the country for the next five years. Predictions suggested a hung parliament…

Utilising SEO Within a B2B Sales & Marketing StrategyUtilising SEO Within a B2B Sales & Marketing Strategy

SEO has a number of uses within a B2B sales & Marketing strategy. Whilst a very simplistic approach would be to identify a number of…

Questioning Google SEO SearchQuestioning Google SEO Search

Millions of different types of search queries are made into Google's search engine on a daily basis and as a digital marketer, it's pretty important…

Google Launches the #MobileMadness CampaignGoogle Launches the #MobileMadness Campaign

Google released its mobile update on April 21st, 2015 which pushes for mobile-responsive websites to better searches for mobile users. The algorithm change caused millions…

Google Launches Mobile Friendly Tag For PPC AdsGoogle Launches Mobile Friendly Tag For PPC Ads

  On April 21, 2015 Google launched its significant mobile friendly update across its search engine and answered its users' FAQs on its official blog.…

Google Updates Mobile Search ResultsGoogle Updates Mobile Search Results

Google has updated its presentation of mobile SERPs in order to improve the quality of results and improve user experience, catering to the ever-growing mobile…

Fifty Shades of SEOFifty Shades of SEO

  The Valentine’s weekend saw the release of the first installment of paddle-pushing-romp-flick 50 Shades of Grey and it seems the internet and businesses went…

Ecommerce SEO – The 10 CommandmentsEcommerce SEO – The 10 Commandments

Starting, revamping or taking over an online shop comes with its many challenges – notably those where the turnover of stock, trust or new products…

What To Do When Your PPC Accounts Don't WorkWhat To Do When Your PPC Accounts Don't Work

Have you put all the effort to set up a campaign, only to find the revenue didn't stream in? This blog post discusses what you…

The Internet of ThingsThe Internet of Things

  Future Technology Working in a world where technology is evolving daily can be very exciting; developments in how we can continually improve our SEO…

Google's Customer Journey to Online Purchase ToolGoogle's Customer Journey to Online Purchase Tool

  At the core of every business is the customer, as an SEO agency we know that growing a business centers on grasping your customers…

Things to Watch Out For in Google AdwordsThings to Watch Out For in Google Adwords

Google Adwords is an extremely complex platform, within which there are a number of default options that can be challenging to configure depending on your…

How to Organise a B2B SEO Campaign for SuccessHow to Organise a B2B SEO Campaign for Success

B2B SEO expertise is a topic that crops up weekly in our offices, usually from marketing managers making enquiries to us for our SEO services.…

Branded SEO - Getting It RightBranded SEO - Getting It Right

This year’s CoolBrands Survey shows tech-superstars Apple has retained its place at the top spot and social media giant falling out of the top three…

New Google Adwords Extension - CalloutsNew Google Adwords Extension - Callouts

Google Adwords have recently added a new addition to the Ad Extension family. With extensions such as locations, site links and call extensions already being…

HTTPS Algorithm UpdateHTTPS Algorithm Update

In early August Google announced SSL and HTTPS are to become a ranking factor within its algorithm. An announcement of this nature was always going…

Link Building Survey 2014 - SEO TakeawaysLink Building Survey 2014 - SEO Takeaways

Global SEO specialists MOZ recently released its latest linking building survey of 315 professionals within the industry, and guess what? Links are in this season…

Travel Industry Digital Marketing, PPC and SEOTravel Industry Digital Marketing, PPC and SEO

The digital age has well and truly arrived when it comes to travel. Time spent flicking through brochures has been replaced by ‘Googling’ destinations or…

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