Capitalise on Christmas like a brand

Many retail businesses will be looking to finish 2016 off with a great performing Q4. As we all know, Christmas is the key commercial event, and each year this becomes more and more apparent with high street retailers rolling Christmas product lines out as early as September. Here are some tips for increasing sales this year through Q4:

 

  • Start your campaigns in October. Many retailers now start Christmas campaigns in October so as to target early shoppers and to take advance of other events in the lead up to Christmas such as black Friday and school holidays. Ensure your product range is ready and you have stock available to purchase from this point on.

 

  • Target Black Friday buyers with amazing deals and special offers. If you have product that you can offer a great discount or incentive on, or you have old product lines to get rid of, use Black Friday as a great opportunity to drive sales volumes up. Regardless of what your selling, events like black Friday are so well know that anything can be offered on a discount and branded as a “black Friday” special deal or event.

 

  • Utilise email databases if you have them. Email marketing is a really powerful route to customers if you have their data and any profiling information about them. You can use email marketing to introduce black Friday offers, Christmas ranges, and also re-target (people that have visited the site, added an item to the basket, and dropped off).

 

  • Use seasonal branding on your destination website. Consumers appreciate design and festivity, so don’t be shy in having your logo updated with a few baubles or a Father Christmas.

POLARIS is a digital marketing agency based in London. Contact us at info@polarisagency.co.uk for a free audit.

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