SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to…
Make-A-Wish, the charity that grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions, has launched an initiative to improve…
Healthcare marketing is changing rather quickly in the digital sphere. With new technologies and new media forms available to the individual, patients are now going…
Going out to market for an SEO agency is a huge task and finding the right type of agency, with the same ethics, and one…
For E- commerce SEO campaigns, Halloween and Christmas 2015 are now too late to target. If marketing managers are thinking about making an impact with…
What are the SEO trends set to shake the world of search in 2016? 2015 was the year of change for SEO, and…
Healthcare digital marketing is a crucial area that needs special attention. With recent developments in technology, social media and SEO, there are key mistakes…
2015 has been the first real year of mobile in search and 2016 is set to see cross device research phases increase. Today’s fractured user…
Search Console has recently removed the Search Queries section of Google Search Console as the new and improved Search Analytics report takes shape. Building up…
On September 8th 2015 Amo Sokhi, managing director at Polaris, gave a keynote at the annual ttgluxury seminar hosted by renowned travel publication TTG…
A CMS system can be used to control a company’s blog, news, E-commerce function and general interactivity. With such a wide range of applications, marketing…
International SEO presents a more unique set of challenges to an SEO specialist than local SEO. The biggest of these challenges is creating landing pages…
SEO relies on a professional level of online content, written by experienced individuals with authority on the matter, or an SEO agency. The content strategy…
At the core of an SEO campaign are business objectives, and from these business objectives keywords are born. The importance of matching keywords to business…
Healthcare professionals with medical diagnosis websites need an internal digital team or a healthcare SEO agency to fully audit their sites and research-specific keywords related…
POLARIS was just announced as finalist for the Best Use of Search at the Wirehive 100. The whole POLARIS team is very proud to be…
Low cost holiday websites can benefit from the findings of a recently published study, based on Google’s ‘auto-complete’ feature, which gave insight into the…
In 2014, E-commerce SEO managers have noticed the rapid increase of the mobile over desktop usage rate, quickly developing new shopping trends and interesting opportunities…
