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Latest Article B2B SEO vs. B2C SEO Strategies Read Article
B2B SEO vs. B2C SEO Strategies
Planning Content within a B2B SEO Strategy in 2016Planning Content within a B2B SEO Strategy in 2016

SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to…

Make-A-Wish UK Launches SEO Initiative Ahead of 2016Make-A-Wish UK Launches SEO Initiative Ahead of 2016

Make-A-Wish, the charity that grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions, has launched an initiative to improve…

Healthcare SEO: Optimising for the Rise of the E-PatientHealthcare SEO: Optimising for the Rise of the E-Patient

Healthcare marketing is changing rather quickly in the digital sphere. With new technologies and new media forms available to the individual, patients are now going…

How to Choose the Right SEO Agency for Your BusinessHow to Choose the Right SEO Agency for Your Business

Going out to market for an SEO agency is a huge task and finding the right type of agency, with the same ethics, and one…

E-Commerce SEO: Forget Christmas & Optimise for EasterE-Commerce SEO: Forget Christmas & Optimise for Easter

For E- commerce SEO campaigns, Halloween and Christmas 2015 are now too late to target. If marketing managers are thinking about making an impact with…

Top 10 SEO Trends For 2016Top 10 SEO Trends For 2016

  What are the SEO trends set to shake the world of search in 2016?   2015 was the year of change for SEO, and…

9 Digital Marketing Mistakes Healthcare Practices Should Avoid in 20169 Digital Marketing Mistakes Healthcare Practices Should Avoid in 2016

  Healthcare digital marketing is a crucial area that needs special attention. With recent developments in technology, social media and SEO, there are key mistakes…

SEO & KPIs For Today's Multi-Device User JourneySEO & KPIs For Today's Multi-Device User Journey

2015 has been the first real year of mobile in search and 2016 is set to see cross device research phases increase. Today’s fractured user…

Using Google Search Console for SEO ResearchUsing Google Search Console for SEO Research

Search Console has recently removed the Search Queries section of Google Search Console as the new and improved Search Analytics report takes shape. Building up…

Polaris Gives Travel SEO Keynote at the ttgluxury SeminarPolaris Gives Travel SEO Keynote at the ttgluxury Seminar

  On September 8th 2015 Amo Sokhi, managing director at Polaris, gave a keynote at the annual ttgluxury seminar hosted by renowned travel publication TTG…

Suitable CMS Systems For E-CommerceSuitable CMS Systems For E-Commerce

A CMS system can be used to control a company’s blog, news, E-commerce function and general interactivity. With such a wide range of applications, marketing…

The Real Value of Landing PagesThe Real Value of Landing Pages

International SEO presents a more unique set of challenges to an SEO specialist than local SEO. The biggest of these challenges is creating landing pages…

SEO Copywriting: How to Get it RightSEO Copywriting: How to Get it Right

SEO relies on a professional level of online content, written by experienced individuals with authority on the matter, or an SEO agency. The content strategy…

Travel SEO: How to Determine Achievable Keyword TargetsTravel SEO: How to Determine Achievable Keyword Targets

At the core of an SEO campaign are business objectives, and from these business objectives keywords are born. The importance of matching keywords to business…

Optimising Medical Diagnosis Pages for Healthcare SEOOptimising Medical Diagnosis Pages for Healthcare SEO

Healthcare professionals with medical diagnosis websites need an internal digital team or a healthcare SEO agency to fully audit their sites and research-specific keywords related…

We're Wirehive 100 Finalists for Best Use of SearchWe're Wirehive 100 Finalists for Best Use of Search

POLARIS was just announced as finalist for the Best Use of Search at the Wirehive 100. The whole POLARIS team is very proud to be…

Google's Auto-Complete Trick for Low-Cost Holiday WebsitesGoogle's Auto-Complete Trick for Low-Cost Holiday Websites

  Low cost holiday websites can benefit from the findings of a recently published study, based on Google’s ‘auto-complete’ feature, which gave insight into the…

Adapting Your Online Games Store’s SEO Strategy To New User Trends This ChristmasAdapting Your Online Games Store’s SEO Strategy To New User Trends This Christmas

In 2014, E-commerce SEO managers have noticed the rapid increase of the mobile over desktop usage rate, quickly developing new shopping trends and interesting opportunities…

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