Dune London: Our SEO Partnership


We are now three months into our partnership with Dune London and are making good progress so far, setting a strong foundation to continue on this journey together.

We have seamlessly integrated into the entire marcomms function for the brand, collaborating closely with the Central Marketing, Content, PR, and the technical specialists. This integration has allowed us to gain an in depth understanding of Dune London’s brand identity and by forming these strong systems of communication, we have been able to collaborate effectively across the different teams.

Our commitment to improving the awareness of SEO and its principles in relation to the technical management of an ecommerce platform, and how SEO needs to be considered when planning and investing in content and PR initiatives internally within a brand, is embedded in our dedication to helping Dune London thrive within the market, increasing their visibility and engagement.

We have also gone through an educational process, to carefully share the rationale behind our approach to SEO requests, which in turn has strengthened our partnership but also deepened our collective understanding of the impact of SEO on Dune London’s online presence.

Ensuring efficient project management for the entire SEO function has been at the forefront of our operations to date using our CRM and Project management tool. This has played a pivotal role in allowing us to maintain organization throughout the initial stage in our partnership and ensure our initiatives are achieved. We have also been integrated into the technical workflows and sprints to ensure both partners are aligned in the next steps to achieving Dune London’s desired goals and objectives.

In just the initial twelve-week period, our efforts have been met with a great deal of positive feedback from all internal stakeholders at Dune London. Kerri Kaven, Digital Content Marketing Manager at Dune, praised our collaboration, “We have found POLARIS’ approach to be very comprehensive as well as supportive, particularly with educating the wider teams taking on new SEO responsibilities here at Dune. From pitch to implementation, the POLARIS team has more than met our expectations in these first 3 months and we are excited to start seeing the success of our collective efforts.” The excellent feedback not only validates our strategies but also adds great value to our partnership and excites us to continue on this journey together.

We are very much looking forward to building upon the foundations established and seeing performance increase over the upcoming months, striving for greater success in the near future.

If you're a brand in need of a site audit or have any questions, do not hesitate to get in touch with me at emily.north@polarisagency.com.

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