Search Engine Optimisation (SEO) Roadmap


Road map is nothing but a step by step plan of your activities. As far as SEO is concerned, road map indicates creating your SEO campaign as a three month plan on key SEO tasks to help formulate your road map.

Plan SEO Roadmap into three individual months

Month 1

• Review Google Webmaster Tools to ensure all technical issues such as; sitemap, crawling, site html structure, duplicate content, robot.txt file

• Define keyword list of 200 keywords: grouped by 25 Primary, 75 secondary, and 100 tertiary

• List and prioritise top product/service pages

• Plan on-page optimisation for the next three months


Month 2

• Review backlinks through competitors’ sites using Open Site Explorer or majestic SEO, and look for backlink opportunities and capitalise them in your project

• Review ‘sister’, ‘friends’, or ‘partner’ sites to look for ‘low hanging fruit’ where links can be easily obtained. Even Google Webmaster Tools is worth considering in this regard

• Start off on-page optimisation


Month 3

• Obtain three different types of links that have not been acquired before. It could be a guest blog post, or broken link building strategy, or a form of infographic, or building relations with bloggers, etc.

Polaris are an SEO agency in London, though we serve clients globally. If you would like more information about our SEO services give one of our friendly team a call on 020 3475 6799.

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