AMTEC had been working with POLARIS on SEO for a number of years, focusing on a single area of the business every year.
With a new site on the horizon and the business decision to rebrand, the business decided to invest into their already successful partnership and scale the SEO strategy to target a number of keyword groups at once. After a successful rebrand and migration handled by POLARIS SEO Agency in June 2022, Ellis Machinery became AMTEC Group and the operation was scaled.
The used machinery dealer wanted POLARIS to increase leads for their main sector generic categories, and also increase coverage for specific brands and models that are queried by customers specifically as they know exactly what they are looking for.
POLARIS engineered a 12 month strategy that gave the business the best of both SEO worlds; a split strategy focusing on longtail specific brand + model searches to drive specific intent searches to the site, and category level generic queries for users that were earlier in the funnel.
“On average, our client partners see a 721% increase in their investment with POLARIS."Amo SokhiDirector