Goddiva wanted to strengthen their digital presence by developing their digital PR strategy. Working with POLARIS, their main objective was to increase the quality of their Domain Authority, through the targeting of their customer profiles.
POLARIS held a workshop with the client to understand their current content plans, upcoming product launches, and existing initiatives that could be leveraged for PR.
After having a scoping session, the POLARIS team got access to the clients content initiatives, and requested for unique content and creative assets from existing planned activity within the business.
By doing, this, the client was able to increase the value from their existing plans, and provide POLARIS with content that would be exclusively available for outreach to selected partners .
As a leading fashion digital PR and outreach agency in London, the POLARIS team knew that to get coverage with reputable and real editors, sample product was needed.
The client agreed to supply a series of dresses and gowns that were available to selected partners, based on their audience criteria and Domain Authority.
The client also agreed to running a promotional competition, giving POLARIS several opportunities to be able to outreach their brand to media owners and editors.
through the feature of the brand on Tier 1 media publications and fashion & lifestyle bloggers.
over a 12 week campaign cycle, utilising the agencies contact database and media tools
with citations, do follow, and no follow links, through natural PR activity as a result of the campaign