Goddiva, a leading womenswear brand specialising in evening wear for parties and special occasions, partnered with Polaris to boost their visibility and reach through a targeted Digital PR campaign. The goal was to secure high-quality media coverage in tier-one fashion publications and influential online platforms, elevating the brand’s profile among its target audience and improving key SEO metrics.

PERFORMANCE

Utilizing product within a variety of outreach tactics we secured press coverage that drove awareness and new user registrations for the fashion brand.

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Placements from 21 Sites
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Coverage in Marie Claire & Cosmo
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Domain Authority up from 45

Our digital PR and outreach achieved coverage in fashion media and press including Marie Claire, Cosmopolitan, Glamour, and Instyle.

Driving exposure for a new product range for the fashion brand

Goddiva.co.uk is known for delivering sensational women’s evening wear that blends style, sophistication and affordability. With a strong product line and a loyal customer base, the brand wanted to expand awareness beyond its existing audience and strengthen its online authority. They appointed POLARIS as their digital PR agency to achieve their growth objectives.

Supporting the marketing function with a digital PR solution

Goddiva wanted to:

  • Increase exposure to their target audience through content and PR.

  • Secure placements in prestigious, high-traffic fashion publications.

  • Build high-authority backlinks to improve SEO performance.

  • Position the brand more prominently in the competitive occasion wear market.

Our Approach

Insight & Planning
We began with competitor analysis to identify content and outreach strategies proven to generate coverage in the fashion sector. Using audience profiling, we pinpointed female personas most likely to engage with Goddiva’s brand and products.

Content & Outreach

  • Worked closely with Goddiva to create unique, media-ready content including photography, videos and celebrity interviews.

  • Coordinated with the brand’s marketing calendar to pre-plan timely campaigns.

  • Offered sample products to incentivise key targets to feature the brand.

  • Targeted tier-one media outlets alongside fashion influencers and bloggers.

Execution
Through tailored outreach and strategic pitching, we positioned Goddiva’s collection in front of relevant editors and journalists at high-profile fashion titles. This was supported by outreach to niche fashion influencers and bloggers to drive both coverage and social engagement. The partnership also expanded to cover Ecommerce SEO Strategy & Service provision to increase performance overall.

Results

SEO & Authority Gains

- Domain Authority increased from 45 to 49.
- Trust Flow rose from 23 to 29, Citation Flow from 34 to 36.
- 24 backlinks built from 21 referring domains.
- 16 backlinks from DA50+ sites.

High-Profile Placements

- Secured coverage in Marie Claire, Cosmopolitan, and Harper’s Bazaar, delivering credibility and brand alignment with leading fashion media.

Brand Impact

- Significantly improved online visibility among target audiences.
- Elevated brand perception through association with globally recognised fashion titles.

"Working with POLARIS delivered exactly what we were looking for. The Digital PR campaign secured placements in top-tier fashion titles such as Cosmopolitan, as well as other leading publications, giving our brand valuable visibility with our target audience. The coverage not only elevated our profile in the fashion space but also supported our wider SEO and brand awareness goals. We’re very happy with the results and the impact it’s had."

Valeria Zhukova, Marketing Manager, Goddiva Fashion

  • 24Backlinks
  • 16+DA50 Sites
  • 49DA Achieved
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"Ideating the perfect content campaign for a brand PR campaign is fun and exciting if you have the right framework and energy in the room. A part of digital I enjoy greatly."
Amo Sokhi Managing Director
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75+Confirmed Features
24%Increase in Domain Authority
40-60 DASites Achieved with Backlinks