Goddiva deliver sensational womenswear focused on evening wear for parties and special occasions. The brand partnered with Polaris to increase coverage to their target audience through content and digital PR.
Goddiva wanted to strengthen their digital presence by developing their digital PR strategy. Working with POLARIS, their main objective was to increase the quality of their Domain Authority, through the targeting of their customer profiles.
POLARIS held an ecommerce SEO strategy workshop with the client to understand their current content plans, upcoming product launches, and existing initiatives that could be leveraged for digital PR.
After having a scoping session, the POLARIS team got access to the clients content initiatives, and requested for unique content and creative assets from existing planned activity within the business.
By doing, this, the client was able to increase the value from their existing plans, and provide POLARIS with content that would be exclusively available for outreach to selected partners .
“We were happy with the placements and coverage we got with POLARIS. The campaign was a success.”
Valeria Zhukova
Goddiva Fashion
As a leading fashion digital PR and outreach agency in London, the POLARIS team knew that to get coverage with reputable and real editors, sample product was needed.
The client agreed to supply a series of dresses and gowns that were available to selected partners, based on their audience criteria and Domain Authority.
The client also agreed to running a promotional competition, giving POLARIS several opportunities to be able to outreach their brand to media owners and editors.
“On average, our client partners see a 721% increase in their investment with POLARIS."Amo Sokhi Director
