Equi London are a thriving supplement brand, supporting women to live a healthy happy lifestyle.
Predominantly investing in paid media and social advertising, they found themselves partnering with multiple agencies, yet failing to achieve the desired return on investment. They needed an expert advisor to provide strategic counsel and guide them on critical aspects such as; the right channel mix for their business goals, the right partners to deliver, an evaluation of their performance so far to determine the strengths and weaknesses and a strategy for communications going forward.
Our partnership with Equi London began with a meeting when we sat down with the team to discuss their business challenges and aspirations. Understanding their vision and the hurdles they faced was crucial to allow us to navigate these challenges and set the foundations for success.
They needed an expert advisor to provide strategic counsel and guide them on critical aspects such as; the right channel mix for their business goals, the right partners to deliver, an evaluation of their performance so far to determine the strengths and weaknesses and a strategy for communications going forward.
Our next step was to gauge the effectiveness of Equi London’s digital presence by conducting a detailed audit.
This allowed us to have a comprehensive view of their online perfomance, including their website marketing strategies, user engagement and conversion rates.
Once we had this intel, this then led us to completing our competitive landscape audit. Within this audit, it was crucial for us to identify the key competitors within the sector, and investigate the gaps and opportunites within the market to allow Equi London to shine. We also conducted an analysis of Equi London’s brand identity and market position, as brand success heavily lies within it’s identity and market place.
Through our consultancy we were able to deliver a marketing strategy into the business that provided the Equi London team with a single point of reference to manage marketing and communications across all channels and partners from a central point of view. We provided the team with insightful recommendations on content pillars, the best language to use to resonate with their audience and placement to pursue. These recommendations were delivered to strengthen their digital presence and engage further with their customers.
As we had conducted an in-depth competitor landscape audit, we were able to share the intelligence gained from the wider audience, showing the team what work wells for larger brands within the market.
We also outlined the significance of utilising emotion to connect with their desired target customers, emphasising how this plays a pivotal role in guiding customers through their buying journey.
There were multiple achievements during this partnership. We were able to centralise the communications strategy hinged completely within Equi London’s unique brand and saw a dramatic increase in email open rates from 30% to 50%, which as Rosie kindly put it “was off the charts”.
There were multiple achievements during this partnership. We were able to centralise the communications strategy hinged completely within Equi London’s unique brand and saw a dramatic increase in email open rates from 30% to 50%, which as Rosie kindly put it “was off the charts”.
We also completed a detailed review of the existing channels in play and provided expert guidance on how to manage channel partners more effectively, as well as delivering tailored campaign concepts to specifically target their core product range, as a result of this the Equi London team saw great improvements with their conversion rates increasing from 1% to 3%.
Rosie Speight, Co-Founder and Director of Equi London, further highlights the positive impact of our collaboration, particularly on their email marketing and customer interaction strategies.
" POLARIS took an analytical approach to our creative strategy which turbo charged our messaging, but also our value to our customers. "RosieEqui London
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