Delivering SEO Strategy for Farmdrop

Farmdrop approached POLARIS to deliver an ecommerce SEO strategy that delivered an increase in customers looking for organic, quality food from trusted producers in the UK.

POLARIS met with the food delivery company and after delivering an audit of their current performance, engaged with them to improve their SEO traffic and sales.

Solution Delivery

With lots of products and lots of suppliers, the Farmdrop website had a very dense website architecture that had built up organically over time.

The biggest initial opportunity in improving the organic food delivery company’s SEO was to focus purely on technical SEO aspects. We worked with the client to audit their website architecture and improve it for both search engine crawlers and users alike.

By relaunching the website with a more efficient architecture, with improved internal linking, the client’s website saw a spike in target keyword positions and our work started to demonstrate early results.

150%Increase in Organic Traffic
3.7%Increase in Conversion Rates
330%Increase in Sales Revenue
65%

Of online experiences begin with a search engine. We analyse users in your market and identify their conversion paths.

“Very happy with the results and technical insights the team delivered.”

Julian Flandre
Farmdrop

The Results 

We worked with the client to strengthen the quality of their producers’ profiles, as this would help build SEO equity within the site. With richer landing pages for producers that connected to the produce they supplied, we were able to better story tell around where produce came from, and connect all of this information for the user.

Over a 12 month period, POLARIS achieved a 700% increase in organic traffic for the client, and a 845% increase in new customer accounts opened.

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118 %avg increase in rankings
768 %avg increase in traffic
2400 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS."
Amo Sokhi Director
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