Codex

After the pandemic, we very carefully assessed the intent behind office queries because we were acutely aware that we could end up targeting users that were looking for office furniture (and using the same queries as B2B buyers) but their intent was to furnish a home office instead of a business office.

Based on our B2B keyword research, we specifically selected categories where the intent could not be confused. Target categories that were chosen included reception desks, sit stand desks and boardroom furniture.

By targeting these specific keyword groups, our SEO campaign for the office supplies company was much more targeted and destined to drive a better ROI inline with the clients objectives.

We created content templates to support the primary pillar pages which included buyer guides, and a quarterly fresh content strategy within which user intent data was included to ensure we targeted users at the awareness and consideration phases of the funnel.

Positioning the clients products with the right names and language from a customer first point of view.

Whilst working with the client on their product catalogue, our research highlighted that the clients office desks category contained a number of products that should be split out and named as sit-stand and standing desks to build search relevancy and increase exposure for these products in google.ie

By following our recommendations and implementing these enhancements within office supplies and furniture the client saw an increase in traffic over a 12-month period of approx. 130% and a revenue figure of over €5m.