Driving International Trade Through SEO for a New Marketplace Initiative.

Connecting fashion buyers and sellers in 10 countries, tradegala.com is a global destination for fashion wholesaling online.

Business Objective

The client needed an expert international SEO Agency team to drive awareness and customer registrations to launch their new initiative successfully to the world.

As leaders within the UK wholesale market, City Goddess wanted to develop their offering online by introducing an online destination site where fashion wholesalers can connect directly. The objective was to initially get the website up and running in 10 countries including France, Germany, Italy, & Spain.

As this was a relatively new business, POLARIS carefully identified realistic goals per target country, designed to drive indexes, rankings and traffic increases from a combination of varying categories that competitively held SEO opportunity for the business.

“Always they give us the best technical advice and SEO support that we need to get all our websites performing better. Best decision to choose Polaris.”

Yathu Kanagaratnam
Tradegala.com

What We Did

Our first step was to work with the client and organise our global approach by quick wins first, which focused largely on targeting the English speaking countries first.

This was so that we could quickly get the website indexed in 5 target countries within a very short timeframe. POLARIS consulted to conceptualise the global category structure by carrying out international competitor research across a number of key European markets, analysing competitors in each market and the number of rankings achieved per category and the SEO nuances that had got them their rankings.

With this information, we consulted with the client to create an internationally sound technical site structure which allowed the website to target all 14 countries with a separate localised site for each market.

Using our team of local market SEO experts and native speakers, we then localised all key landing pages within the website, including the homepage and category pages. The website was localised into French, German, Spanish and Italian, and each version was also locally optimised too to ensure each local website competed effectively against local market competitors.

Once each local website was launched, we then set about generating local market awareness, carrying out country specific digital PR to promote the new website in each of the target markets but also to build the online SEO profile of the website through the acquisition of brand mentions, social shares, and of course links.