Definition
AMP stands for Accelerated Mobile Pages. It is a framework that enables web developers to build streamlined, mobile-optimized pages that load quickly by storing only the basic elements needed to display content. This approach reduces the amount of code and external resources, resulting in faster load times.
What is it?
AMP is a set of coding guidelines and a runtime framework designed to enhance mobile performance. It limits the use of certain JavaScript and CSS practices, instead favoring a minimalistic, content-focused approach. By stripping away non-essential elements and prioritizing fast delivery of the core content, AMP ensures that pages are rendered almost instantly on mobile devices. Originally popularized by news outlets with a high volume of content updates, AMP helps ensure that users receive timely, accessible information, even on slower connections.
How is it used?
Web developers implement AMP by creating dedicated versions of their mobile pages that adhere to AMP HTML standards. These pages are served via the AMP Cache, a content delivery network that further optimizes performance. Publishers, particularly in the news industry, use AMP to deliver breaking news and time-sensitive content quickly, thereby enhancing user experience and engagement. By providing fast-loading, mobile-friendly pages, AMP also helps reduce bounce rates and can indirectly support SEO efforts, as page speed is a known ranking factor.
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