With over 10 years’ experience in SEO, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.
SEO PricingOur Content Marketing services offer you a dedicated expert partner that can take your brand to market through a variety of content services.
Content MarketingWhether its tier 1 media coverage you need or a strategic approach to increasing your offsite SEO, our digital PR services will drive the performance you are looking for.
Digital PRWe know how to mitigate risk and control your site launch so that your performance increases.
We know that the key to any marketing campaigns success is the targeting and customer intelligence available at the very beginning. We work with leading brands who want to get a clearer understanding of exactly who their customers are, what drives them online, and what will satisfy their needs.
We are global leaders in marketing strategy for brands and challengers alike. From customer profiling to go to market strategies we will take your brand where you intend it to go by developing a custom strategy playbook for your business.
Guiding marketers at every level on how to continue learning and developing their capability. Our training programmes are designed to offer a best practice approach to marketing teams that want to adopt marketing techniques that will position them at the forefront of the industry.
Our team of data analysts and marketers enjoy connecting data sources to deliver actionable insights for our clients. Learn about how we inform marketing decisions and could guide you on the next step of your journey.
Our team of marketing experts understand the challenges that brands face when competing for market share in todays world. Connecting a customers fragmented journey to target them at the right stages with the right message is how we make your brand stand out as the choice to transact with.
With a proven track record amongst FTSE 250 companies, we are the go to agency for B2B brands that want digital to perform.
With over 10 years’ experience in organic channel growth, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.
About UsWe constantly strive to offer our client partners value through innovation and technological excellence.
Whether its our client services portal or our internal business platform that we are developing, our technology is constantly being refined to offer you the best solution possible.
TechnologyBring your passion for SEO and join our growing team in London. For SEOs that want to learn and grow.
SEO Executive RolesIf you enjoy working in a fast paced environment, cultivating relationships for growth, you could flourish as a client services executive within our team.
Client Services ExecutiveWe work with marketers and businesses that align with our values.
Case StudiesOur team of marketers publish their experiences and insights on a range of marcomms topics. From user profiling and targeting to server side tracking solutions.
Marketing InsightsOur marketing guides are written by subject matter experts in a variety of fields. Read and learn about how to improve your approach to marketing online and how you can increase awareness for your brand.
Marketing GuidesOur marketing tools are designed to assist marketers on an every day basis when planning and executing marketing campaigns.
Digital Marketing ToolsDefinition
FTP, or File Transfer Protocol, is a standard network protocol used to transfer files between computers and websites over the Internet. It provides a reliable way to upload, download, and manage files on remote servers, making it a crucial tool for web development and occasional SEO updates.
What is it?
FTP operates on a client-server model, where an FTP client connects to an FTP server to perform file operations. This protocol enables users to log into a remote server, navigate directories, and transfer files efficiently. Although FTP itself does not encrypt data—meaning information such as login credentials is sent in plain text—it has been widely adopted due to its simplicity and effectiveness. In modern web environments, secure alternatives like FTPS or SFTP are often preferred to ensure data protection, but the underlying concept remains similar. FTP remains essential for tasks like updating website files, managing backups, or migrating content between servers, all of which are integral to maintaining a robust online presence.
How is it used?
Web developers and administrators typically use FTP clients (such as FileZilla or Cyberduck) to connect to their website’s server. Once connected, they can upload new files, modify existing content, or remove outdated assets, ensuring that the website stays current and performs optimally. Additionally, FTP can be part of SEO updates when migrating sites or optimizing media and document files to improve site performance and user experience.
Applicable Areas