FTP

File Transfer Protocol - this is a standard local programme or protocol that allows for the transfer of files between computers and websites. Most commonly used within web development but at times will form part of SEO updates as well.

Other Definitions

Assets

The content used to generate links, could be blogs, videos,…

Exact Match Anchor Text

Linked text from one site to another that uses the…

Editorial Links

Links to websites from news or feature content on blogs,…