FTP

File Transfer Protocol - this is a standard local programme or protocol that allows for the transfer of files between computers and websites. Most commonly used within web development but at times will form part of SEO updates as well.

Other Definitions

ROI

The return on investment of an SEO campaign, such as…

SEO campaign

Work over a fixed period of time aimed at improving…

Paid for Links

Links bought purely for SEO benefit, frowned upon within Google…