LSI

Latent Semantic Indexing - the process of using common words or phrases associated with a keyword or search query, but not direct variations. For example, SEO agency as a keyword, campaign management as LSI.

Other Definitions

Spam Score

A measurement of how likely a website is likely to…

Keywords

Used as target search queries that will improve traffic to…

Exact Match Anchor Text

Linked text from one site to another that uses the…