People Also Ask is a feature on Google’s search results pages that displays a set of related questions, often shown beneath or between organic listings. Each question can be expanded to reveal a concise answer pulled from a relevant webpage.
What is it?
This feature was introduced to help users discover more detailed or tangentially related information tied to their original query. For instance, if someone searches “best running shoes,” they might see questions like “What are the best running shoes for flat feet?” or “How often should running shoes be replaced?” Clicking on any of these questions reveals a short excerpt—commonly referred to as a snippet—along with a link to the source site. As users expand different People Also Ask questions, additional follow-up questions often appear, effectively guiding them through a deeper exploration of the topic.
How is it used?
From an SEO perspective, ranking in People Also Ask can increase a site’s visibility and drive additional organic traffic. Site owners can optimize for this feature by addressing common user queries in their content, using clear headings or question-based formats. Providing concise, direct answers near the top of a page can improve the chance of being selected. Monitoring People Also Ask boxes is also useful for keyword research and content ideation, as it highlights user intent and potential knowledge gaps. Ultimately, showing up in these answer boxes can position a site as a trusted resource, leading to more brand exposure and credibility in competitive search environments.
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