Experts in tracking and analytics solutions, we have a dedicated team of technical managers that are implementing Google Analytics 4 migrations for clients across B2B and ecommerce.
Google Analytics 4 (GA4) is the latest version of Google Analytics, which was introduced in 2020. It is an analytics tool that provides insights into how users interact with your website, mobile app, or other digital platforms.
Google Analytics 4 offers a more advanced and comprehensive set of analytics features compared to its predecessor (Universal Analytics), providing businesses with the ability to gain deeper insights into user behaviour and make better decisions based on data.
Businesses worldwide that are currently using Universal Analytics, must migrate and setup Google Analytics 4 before the 1st July 2023, when Universal analytics will stop processing data.
From March 2023, Google will create a GA4 property for each company if they haven’t done it themselves yet, unless you choose to opt out of it. Whilst this sounds ok, it might not be right for your business. Google's automated setup of the new tracking solution will be an out of the box setup, that will not be specifically tailored to the tracking needs of your business and marketing department.
This is another reason that an expert partner should be engaged to audit and implement a tracking solution using Google Analytics 4 that works for your business.
Send us details about your tracking and analytics project and a member of our technical team will get back to you.
"POLARIS setup our new tracking solution in 2022 and we have been happy with the new data. Its not exactly the same, but the implementation was smooth and the training really helped. "Sam MarraVending Sense
Learn more about Google Analytics 4 by browsing frequently asked questions about the solution and our setup and migration service.
Google Analytics 4 (GA4) is an analytics tool that provides insights into how users interact with your website, mobile app, or other digital platforms.
Google Analytics 4 can be setup from within universal analytics, by using the "Manage GA4 migration" prompt. However, depending on your needs, you may require an analytics and tracking specialist to setup advanced features such as conversion tracking.
Our Google Analytics 4 setup starts from £1,100. Depending on the size of your tracking solution, we will provide you with a fixed price quotation to audit, setup, migrate, and test your new Google Analytics 4 solution.
Our team of technical experts have all been trained on Google Analytics 4. We have completed numerous migrations already, for both B2B and Ecommerce partners.