“Since we’ve been working with POLARIS, our sales team have been a LOT busier. More time is spent on new business first appointments. The commercial results speak for themselves!”
Vanessa Murray
Liquidline
After several consultations with Liquidline, we made it our primary goal to gain control of an account that we considered to be a “runaway train.” To do this, we needed to look at the business with a fresh pair of eyes and objectively organise the businesses Paid strategy from scratch.
Specific objectives were to:
Initially, POLARIS audited the last quarter of Liquidline’s account whilst it was still under management from the previous agency, allowing us to get a feel for the business’ appetite / capacity for current business & new business & understand the current account and how media spend was being attributed.
When launching the account, we aimed to increase the average ad position to 1.5 and reduce the CPL by at least 40% within the first 8 weeks.
Monthly low-high targets were also set by the marketing manager which we aimed for as benchmarks across Traffic, CPC, and Leads per month (split out by us into weekly targets to keep on track).
