Reed Learning contacted POLARIS as they needed an SEO agency that could help them increase organic exposure for the groups’ recruitment website, Reed.co.uk.
With a well-defined set of categories and key performances indicators (KPIs), POLARIS concentrated on enhancing visibility for both jobs and courses on the Reed portal.
During POLARIS’ initial meeting with Reed, the primary focus was to gain a thorough understanding of the current performance metrics for the designated categories and identify the desired performance improvements. From this, benchmark statistics were recorded for the past 12 months’ activity, which included metrics such as the average number of new visitors to each category page, the average job views per category, and the average number of applications per category.
POLARIS analysed the structure of the Reed learning website, its backlink profile, and on-page strengths in order to deliver recommendations for optimisation and ranking increases. By strategically adjusting the website’s structure, key categories were repositioned closer to the root directory of the website, allowing a higher level of equity to be transferred to these categories.
This prioritised approach proved beneficial for the business, as it optimised the website structure, resulting in increased job viewings and applications, particularly in areas where a higher volume of jobs were posted. POLARIS also analysed the backend processes for calling jobs from databases, optimising the number of PAI (Page Authority Increase) calls per page to enhance site speed for crucial categories and overall page load performance.
Over the 12 months, POLARIS achieved significant success in enhancing the visibility of crucial categories on the Reed learning website, with a particular focus on sales, accounting, and recruitment sectors.
This strategic effort resulted in a measurable increase in both job viewings and applications within each targeted category. The implemented measures not only contributed to heightened exposure, but also directly translated into tangible outcomes, reflecting the effectiveness of POLARIS’ initiatives in optimising the online presence and engagement for these pivotal job sectors.
“On average, our client partners see a 721% increase in their investment with POLARIS."Amo SokhiDirector
