“POLARIS were great to work with. From day-one they guided us through the process required to amplify our digital marketing efforts. They were flexible, approachable and patient and delivered results”
Gerry Boniface
Thomson Reuters
Using data and analytics we were able to identify which leads where driven through our initiatives and report back to the business unit on the value being driven through our partnership.
We worked closely with the business unit to identify the customer profiles that would be an appropriate fit for the training offering and what their training requirements may be, by either category or annual training need.
We then analysed the destination website and training division online, and quickly set about identifying ways to expose training programmes directly within the SERPS but also how we could effectively utilise the very unique philanthropic mission of the organisation to drive awareness and engagement through digital PR.
By understanding the key benefits of directing training budgets through the foundation, we executed a series of digital PR campaigns that increased awareness amongst the L&D industry as well as specific verticals to target companies that had the target profile the business unit desired.
