Digital Marketing
Training Courses

Managing digital marketing will often require new skills, staff or technologies to build digital confidence and capabilities. This workshop will help marketers build upon their existence knowledge and experience of digital marketing and provide a framework for reviewing and improving your current digital strategy. You will also take away practical advice and have developed a clearer strategic focus and a better strategic approach to achieving your organisation’s online objective.

This workshop focuses on the importance of a customer driven approach to digital marketing. The intensive three-day workshop will allow participants to build an effective digital marketing strategy, plan and/or campaign. Participants will be taught about industry best practice and getting excellent returns from digital marketing campaigns. Ongoing monitoring and improving of campaigns will also be taught to ensure participants can effectively enhance the efficiency of their plans.

This workshop will cover the development of effective marketing plans. The techniques and methodologies around this planning will be advanced and cutting edge. The workshop will allow for the design of new strategies which will offer tangible ROI.

CRM is now a vital component of marketing. Working out how to customise your proposition based on segmentations of your customer base is a skill that needs to be implemented in all successful businesses. Planning your communications with different customers based on their needs will be covered.

Managing your relationships with customers is vitally important and this workshop will take you through the best approaches to ensure they are well managed. How you communicate and work for your customers is key to ensuring their repeat business.

Affiliate marketing operates in a performance-based marketing structure. A business will award affiliates with customers brought in by them. This workshop covers the essentials of affiliate marketing – ultimately offering participants the ability to develop and implement an Affiliate marketing campaign, programme or plan.

Google analytics is the market leader in monitoring marketing output. However, many organisations do not have the capacity or understanding of its full functionality. This course will show participants how to maximise the potential of this powerful tool to increase revenue and drive growth.

Advanced training course in Google Analytics will take you through which configuration of Google Analytics is set up, what it will do and to see if it needs upgrading. How to build customised reports to improve insights for your partners in marketing. The use of advanced filters, how to know when to apply them and how to combine these filters with profiles to get a greater understanding of your website usage.