Google My Business is the profile that appears in Google’s local map listings at the top of search results. It displays relevant local businesses based on a user’s geographic location and the nature of their search, featuring details such as addresses, phone numbers, and customer reviews.
What is it?
Google My Business is a free tool that allows business owners to manage how they appear in local search results and on Google Maps. By claiming and verifying their profile, organizations can add crucial information—like operating hours, photos, and descriptions—to help potential customers learn more about their offerings. The platform also facilitates direct communication with users, allowing businesses to respond to questions and reviews, post updates or special offers, and track engagement metrics. This visibility in local listings is especially beneficial for brick-and-mortar establishments or service providers whose clientele is location-focused.
How is it used?
After creating or claiming a listing, business owners typically verify it through a postcard, phone call, or email to confirm authenticity. Once verified, they can optimize their profile by adding categories, photos, attributes (e.g., “wheelchair accessible”), and timely updates about new products or services. Regularly engaging with user reviews—whether they’re positive or negative—demonstrates good customer service and can elevate trust. Keeping details up to date ensures that people searching for nearby options have accurate information at their fingertips. When optimized properly, a Google My Business listing can drive more foot traffic, phone calls, and website visits, ultimately boosting local visibility and revenue potential.
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