Definition
Schema Tags are pieces of structured data markup added to a website’s HTML to help search engines better understand the content on a page. They use standardized vocabularies—often provided by Schema.org—to provide context and details about various types of content, such as recipes, events, FAQs, and more.
What is it?
At its core, schema markup is a form of code (commonly implemented in JSON-LD, Microdata, or RDFa formats) that enriches the information search engines can glean from a page. Instead of relying solely on traditional HTML elements, schema tags supply explicit details about the content. For example, in a recipe page, schema tags might include ingredients, cooking times, and nutritional information. This additional layer of context allows search engines to classify and display content more accurately in the search results, often resulting in rich snippets that feature star ratings, event dates, or product details.
How is it used?
Webmasters integrate schema tags into the site’s code to mark up key pieces of information. This process involves embedding the appropriate markup on pages where enhanced presentation in search results can be beneficial. By doing so, websites can potentially achieve better visibility and higher click-through rates, as enriched listings tend to stand out on search engine results pages. Regular updates and audits of schema markup ensure that the structured data remains accurate and aligned with evolving search engine guidelines.
Applicable Areas
Related terms
