Google Analytics 4 offers a different user experience and interface to what many within marketing have used their entire career with its predecessor, Universal Analytics. The GA4 tool replaces the current iteration of GA and moves the tracking solution to a server side application platform based on “events not sessions”.
GA4 has been primarily designed to be more privacy focused within search compliance (with the growing pressure around user data and GDPR) and to ultimately be more future-proof for marketers to be able to gain insight from over time.
POLARIS’ team of data analysts are fully GA certified with over 15 years experience in building tracking solutions. Having worked with the leading analytics platform since 2009, our data analysts have guided multiple businesses on how to successfully migrate to the new GA4 platform, as well as how to get the best tracking infrastructure for reporting and insights to gain the competitive edge needed in business.
Remark that they still require further training on the new GA4 platform to feel confident day to day.
Google Analytics 4 TrainingAs a marketer you will be investing in various forms of marketing that all culminate to drive traffic to your website. An analytics solution will be used by you and your marketing partners to determine the success of your investments across various channels and campaigns. Having the ability to track channel investments, and campaign performance is a key aspect of managing a marketing function and your ecommerce analytics solution needs to support you in this responsibility.
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of online websites use a Google tracking technology for data insights
This feature allows you to segment the customer lifecycle within the default reports based on audience, traffic, engagement, events, and conversion. These can be refined further to analyse core landing pages or transaction events for more in-depth insights.
Many clients find the customisation useful, using the edit function (pencil icon) to change the GA4 columns into UA dashboard fields. Once modified, these reports can be saved for future viewing.
However, without a key understanding of how these reports are built, it might be unfamiliar to many marketers. Despite this, these advanced reports are essential for a more in-depth analysis of your customer’s behaviour through various data visualisations.
This can be done with the platform’s admin area, offering increased flexibility and control compared to the previous version. However, for more precise and advanced tracking, it is recommended to use Google Tag Manager (GTM) and customisation of the datalayer.
Even if data is being gathered and tracking is correct, knowing what to measure to improve can be challenging.
As a leading digital agency, our expert team collaborate with you to help make sense of the data and drive growth for your ecommerce business.
“POLARIS did a great job. Prompt in turnaround, made us a clear priority and explained the changes to non technical members, gave us confidence in your ability”
The global all bound engagement platform, approached POLARIS to guide them forward with a GA4 tracking solution and training for multiple heads within the business.
“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
Yes, our consultants are GA certified and have been working with the platform since it’s early days.
We have successfully worked with numerous clients assisting in migrating their Universal Analytics (UA) data and providing training/consultation on optimising the new Google Analytics 4 reporting platform.
Our team utilises its experience to build custom exploration dashboards, develop in-house lifecycle reporting, set up granular event/conversion tracking and ensure all data is fed into the GA4 API for insightful data visualisations.
Yes, we offer customised Google Analytics training programs to ensure individuals can comprehend GA4 at a level suited to their roles.
