PPC campaigns are now an essential component of any wider advertising campaign or marketing strategy. Time, resource and budget are all required to build and roll out these campaigns and this course will show you how to do this in a time and cost-effective way. Simply investing in keywords will not lead to results. Companies must be savvy in their spend to maximise their reach through a variety of searches on a variety of platforms, from traditional search engines to mobile and social search.
POLARIS is a leading SEO company with expertise in running successful PPC campaigns for clients worldwide.
This course is best suited to marketers who conduct PPC campaigns, from inception to close. Those working in either B2B or B2C spheres can attend. Experience in using Google AdWords or similar programme is preferred but not essential.
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If you’re looking to upskill your digital marketing team, our in-company training offers a tailored experience that is customised to your company’s goals and industry requirements. Our experts come into your office to deliver these customized sessions, allowing for immediate impact.
For those with busy schedules or remote work arrangements, our e-learning training is the ideal choice. It offers flexibility and convenience, without compromising on quality. Our experts are there to offer guidance virtually, with participants having access to the course later on as well.
Public courses are for marketing individuals looking to enhance their digital marketing skills with structured, scheduled classes. This format not only allows for in-depth training, but is also a great networking opportunity with other marketing professionals that come from a variety of industries.
Learn how to build an effective PPC campaign from start to finish. Reduction in spend while increasing efficiency is a key goal of a PPC campaign and this course will show your staff how to go about this. Make sure key prospects are not missed by increasing the effectiveness of your campaigns within the marketing mix.
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- Keywords and landing pages using paid search
- Bidding effectively
- Researching keywords
- Developing an audience
- How to recognize competitors
- Interpreting campaign reports
- Effective campaign building
- Writing for online pick up and SEO
- Marketing tools with PPC
- When and how to use search agencies
- PPC for search across other platforms and media
Our leading Digital Marketing training program, supported by 15 years of experience in search engine optimization, is enriched by the training offered by POLARIS experts, the top Digital agency in Dublin.
With a proven track record of guiding marketers through the world of Marketing, our experts bring a wealth of knowledge from actively leading digital strategies for some of the world’s leading organisations. Benefit from a curriculum honed through years of hands-on experience, ensuring you receive up-to-date knowledge and simple yet effective best practice approach, essential for success.
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reported a significant increase in their PPC after completing one of our training session.
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“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
At POLARIS we deliver a full 360 solution for our partners. As a leading digital agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting best practices to guide you to success. We also provide digital marketing courses to help businesses to boost up their team skills.
With over 15 years as a leading B2B SEO Agency we specialise in creating custom B2B SEO strategies that take your B2B products and services to market. Focusing on targeting the right customer profiles, we position your brand in front of target prospects at every step of the journey.
B2B SEO AgencyAt POLARIS we deliver a full 360 Ecommerce SEO solution for online brands, because we know what it takes to outrank your competitors to receive clicks that convert. As a leading SEO agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting a best practice approach to Ecommerce SEO.
Ecommerce SEO Agency
