Best Practice For a Core Digital Channel

Email marketing today is still a core tool in digital marketing. It is often not fully effective due to issues around design, user targeting and deliverability. This workshop will provide a practical guide to getting the most from your email campaigns, using the latest techniques, tools and best practice.

POLARIS is a leading SEO agency in Dublin with over 15 years of experience in digital marketing.

Brands that we’ve Guided on their Email Marketing Journey

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Who Should Attend

The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.

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How to take this course

In-Company Training

If you’re looking to upskill your digital marketing team, our in-company training offers a tailored experience that is customised to your company’s goals and industry requirements. Our experts come into your office to deliver these customized sessions, allowing for immediate impact.

E-Learning

For those with busy schedules or remote work arrangements, our e-learning training is the ideal choice. It offers flexibility and convenience, without compromising on quality. Our experts are there to offer guidance virtually, with participants having access to the course later as well.

Public Courses

Public courses are for marketing individuals looking to enhance their digital marketing skills with structured, scheduled classes. This format not only allows for in-depth training, but is also a great networking opportunity with other marketing professionals that come from a variety of industries.

Benefits of Learning The Basics of Email Marketing

Participants on this course will discover or cement in their minds the latest industry best practices. Instructors will take them through new marketing tools to ensure participants can improve the open and conversion rates that are so essential to growing business. Other metrics such as click-through rates will also be covered.

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What Will You Learn During The Training

- Success factors for email marketing
- Opt-in rules
- Deliverability
- Designing email templates
- Selecting an Email Service Provider
- Goal setting for email campaigns
- Segmentation and targeting
- Campaign planning activity
- Email design and layout
- Structuring an email to maximise response
- Copywriting
- Email analytics

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96%of attendees

reported a significant increase in their reply rate after completing the advanced email marketing training.

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Digital Marketing Training at the Forefront of the Industry

Our leading marketing training program, supported by 15 years of experience in search engine optimization, is enriched by the training offered by POLARIS experts, the top digital agency in Dublin.

With a proven track record of guiding marketers through the world of digital marketing, our experts bring a wealth of knowledge from actively leading digital strategies for some of the world’s leading organisations. Benefit from a curriculum honed through years of hands-on experience, ensuring you receive up-to-date knowledge and simple yet effective best practice approach, essential for success.

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Customer Success

"POLARIS delivered a really useful and interesting session, our team were really happy about the easy take aways they got from it and how simple digital marketing can be to achieve with the right advice and guidance.”
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Reasons to listen to us...
118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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Why POLARIS?

At POLARIS we deliver a full 360 solution for our partners. As a leading digital agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting best practices to guide you to success. We also provide digital marketing courses to help businesses to boost up their team skills.

  • B2B SEO
  • Ecommerce SEO

A specialist B2B SEO Agency focused on ROI

With over 15 years as a leading B2B SEO Agency we specialise in creating custom B2B SEO strategies that take your B2B products and services to market. Focusing on targeting the right customer profiles, we position your brand in front of target prospects at every step of the journey.

B2B SEO Agency

Empowering Brands to Execute Best Practice SEO

At POLARIS we deliver a full 360 Ecommerce SEO solution for online brands, because we know what it takes to outrank your competitors to receive clicks that convert. As a leading SEO agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting a best practice approach to Ecommerce SEO.

Ecommerce SEO Agency