With nearly 93% of all online journeys starting on a search engine, local SEO is becoming increasingly important for gaining visibility with local customers. Whether you’re a business based in Dublin or in the wider Ireland, you can expand your presence in your local market through our local SEO strategies. Our campaigns are informed by years of experience and tailored to deliver the results you’re looking for.
Effective local search engine optimisation more effectively brings your business and product offering to your customers, surfacing your business on both the traditional search and the google maps platforms. When done right, local SEO is more than just a channel to drive new customers through – it’ll improve your business awareness and digital PR.
Here's what we focus on in Local SEO campaigns.
Whether you want more local users to visit your website, or to get people in the door of your bricks-and-mortar store, we analyse specific keyword intent and effectively target the search terms that fulfil your aims. Plus, when it’s relevant to your campaign, our local SEO services also include AI overview targeting.
An optimised GMB listing is the primary implement for local SEO, allowing you to appear in google maps search results. We know that improving your GMB listing isn’t just about keywords, it’s a comprehensive effort to create an accurate, trustworthy profile with helpful information and relevant links.
Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.
When building links for local SEO, our focus is driving high quality backlinks from sites with relevance and authority for the area your business wants to attract. For instance, if your business is based in Uxbridge, we’ll carefully build backlinks, reviews and citations from sites and organisations with authority in that local area.
Our local optimisation strategies focus on your meta data, headings, on-page content and structured information such as schema. Improving these key on-page factors can help inform search engines with the necessary context around you, where you’re based, and the customers you’re best positioned to serve.
Whether it’s on traditional search listings or on map features, our strategies concentrate on increasing your visibility for target keywords and search terms. Build more traffic to your site and increase local awareness of your business.
Your search performance is directly tied to how users interact with and journey through your site. Alongside local-focused optimisations we’ll audit your site and provide recommendations to improve user experience.
We’ll also put our technical expertise into action, identifying any invisible technical issues your site may be experiencing – from page speed to indexability – to ensure you’re fully search engine compliant.
Delivering success in local-based search with accuracy in on-page and a dedicated focus on improving local user experience.
ContactWith all our local SEO services, we take a user-first approach to strategy and optimisation. When analysing your existing website, we’ll look through the lens of the user: whether or not the information is accurate, trustworthy, and the experience they have when using or discovering your business and site.
This starts with identifying your target users’ needs and pain points and, for local SEO, identifying the experience they have specific to the local area you are targeting. As a result, our recommendations, both on-page and technical, are catered towards improving your local user’s online experience with your business.
The journey so far for many businesses is success. POLARIS have consistently guided marketers to become subject matter experts in the field of Technical SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.
As the exclusive SEO agency partner for CACI, POLARIS were responsible for collaborating with the CACI team and web agency to plan, manage and migrate the SEO equity of the business from a legacy website to a new website, on the same domain.
“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
Local SEO means appearing for search results that are relevant on a local geographic level, rather than results that are more nationwide. Optimising for local SEO increases visibility for keywords and search terms that are used when they are searching for businesses or results relevant to their local area or current location.
The main channels for local SEO are traditional search links and more prominently appearing as a google maps result. Local SEO does not just depend on optimising for this, however, as both technical SEO and on-page SEO are still vital parts of the process.
Any business that has an offering that can be provided directly to users in a local area should invest in local SEO. This could be a nationwide business with a dedicated branch for a local area, or an individual service business - like websites for plumbers, electricians, roofing specialists or a construction company.
When optimising for local SEO, we concentrate primarily on providing signals that demonstrate authority or expertise specifically relevant to the local area, as well as trust signals that let local users know they are interacting with a business they can rely on.
