# POLARIS POLARIS is an award-winning London-based SEO, GEO and AI Search agency. We help B2B and ecommerce brands turn customer intent into revenue through organic search, AI/generative engine optimisation, content marketing, digital PR and site migrations. Winner of Best SEO Campaign at the European Search Awards 2025. Key facts for understanding this site: - POLARIS (legal entity: Polaris Consulting Group LTD) has over 15 years' experience in organic search, partnering with global leaders since 2009. - Core services: Generative Engine Optimisation (GEO) & AI Search, SEO, Site Migrations, Technical SEO, SEO Audits, Content Marketing, Digital PR, Data & Analytics, Demand Generation. - Primary audiences: B2B, SaaS/technology, ecommerce, fintech/financial services, fashion & retail, and hospitality brands. - Located at 20 St Andrew St, Holborn Circus, London, EC4A 3AG. Contact: info@polarisagency.com. - Regional sites also exist for the US (/us/) and Ireland (/ie/). ## Core pages - [Homepage](https://www.polarisagency.com/): Primary positioning as an AI SEO & GEO agency converting intent into revenue. - [About Us](https://www.polarisagency.com/about-us/): Company overview, ethos and approach. - [Technology](https://www.polarisagency.com/technology/): The agency's client portal and internal platforms. - [Join Us](https://www.polarisagency.com/join-us/): Careers and current vacancies. - [Events & Roundtables](https://www.polarisagency.com/events/): Invitation-only quarterly events for marketers and business owners. - [Contact](https://www.polarisagency.com/contact/): Speak to an expert and book a discovery call. ## Services - [GEO & AI Search](https://www.polarisagency.com/generative-engine-optimisation/): Generative Engine Optimisation to surface brands in AI assistants and conversational search. - [SEO Services](https://www.polarisagency.com/seo/): Best-practice SEO campaigns for ecommerce and B2B businesses. - [Technical SEO](https://www.polarisagency.com/seo/technical-seo/): Technical SEO led by veterans with 20+ years' experience. - [B2B SEO Services](https://www.polarisagency.com/seo/b2b-seo/): SEO for B2B and SaaS businesses. - [Ecommerce SEO Services](https://www.polarisagency.com/seo/ecommerce-seo/): SEO for online stores and retailers. - [Shopify SEO Services](https://www.polarisagency.com/seo/ecommerce-seo/shopify-seo-agency/): SEO for Shopify stores. - [Salesforce Commerce Cloud SEO](https://www.polarisagency.com/seo/ecommerce-seo/salesforce-commerce-cloud-seo-agency/): SEO for Salesforce Commerce Cloud. - [SEO Audits](https://www.polarisagency.com/seo/seo-audit-services/): SEO and AI/GEO audits for B2B and ecommerce. - [SEO Consultancy](https://www.polarisagency.com/seo/seo-consultants-london/): SEO consultants based in London. - [Local SEO Services](https://www.polarisagency.com/seo/local-seo-services/): Local search optimisation. - [SEO Pricing](https://www.polarisagency.com/seo/seo-pricing/): Pricing and budget guidance for SEO campaigns. - [Site Migration Services](https://www.polarisagency.com/website-seo-migration-services/): Website migrations that retain traffic and performance. - [Enterprise Website Migrations](https://www.polarisagency.com/website-seo-migration-services/enterprise-website-migrations/): Migrations for large/enterprise sites. - [International Website Migrations](https://www.polarisagency.com/website-seo-migration-services/international-website-migrations/): Cross-border migrations. - [Content Marketing](https://www.polarisagency.com/content-marketing/): Full-service content marketing. - [Content Marketing Strategy](https://www.polarisagency.com/content-marketing/content-strategy/): Content strategy development. - [B2B Content Marketing](https://www.polarisagency.com/content-marketing/content-marketing-b2b-content-marketing/): Content marketing for B2B brands. - [Digital PR](https://www.polarisagency.com/digital-pr/): Digital PR campaigns and tier-1 media coverage. - [Link Building Services](https://www.polarisagency.com/digital-pr/link-building/): Offsite SEO and link acquisition. - [Demand Generation](https://www.polarisagency.com/demand-generation-agency/): Demand generation programmes and systems. ## Digital strategy - [Go to Market Strategy](https://www.polarisagency.com/consultancy-services/go-to-market-strategy-consultancy/): Go-to-market strategy consultancy. - [Digital Strategy Consulting](https://www.polarisagency.com/consultancy-services/digital-strategy-consulting/): Custom digital strategy playbooks. - [Consumer Insights & Segmentation](https://www.polarisagency.com/marketing-adoption/consumer-insights-agency/): Customer profiling and segmentation. - [Data & Analytics Services](https://www.polarisagency.com/marketing-adoption/marketing-data-analytics/): Connecting data sources into actionable insight. - [Google Analytics Setup](https://www.polarisagency.com/marketing-adoption/marketing-data-analytics/google-analytics-agency/): GA setup and customisation. ## Training - [Digital Marketing Training Courses](https://www.polarisagency.com/digital-marketing-courses/): Training for marketing teams at every level. - [Search & Content Marketing Courses](https://www.polarisagency.com/search-engine-content-marketing-courses/): Training in SEO and content marketing. - [Social Media Marketing Courses](https://www.polarisagency.com/social-media-marketing-courses/): Social media marketing training. ## Sectors - [Technology & SaaS](https://www.polarisagency.com/sectors/saas-seo-agency/): SEO for SaaS and technology companies. - [Financial Services & Fintech](https://www.polarisagency.com/sectors/financial-services-seo-marketing/): SEO for finance and fintech. - [Fashion & Retail](https://www.polarisagency.com/seo/ecommerce-seo/fashion-retail-marketing/): Marketing for fashion and retail brands. - [Hospitality & Events](https://www.polarisagency.com/sectors/hospitality-events-marketing/): Marketing for hospitality and events. - [Coffee Supplies & Beverages](https://www.polarisagency.com/sectors/coffee-supplies-and-beverages/): Marketing for coffee and beverage suppliers. - [Learning & Development](https://www.polarisagency.com/sectors/learning-development-marketing/): Marketing for L&D businesses. ## Proof and case studies - [All Case Studies](https://www.polarisagency.com/case-studies/): Full library of client outcomes and results. - [Dune London Ecommerce SEO](https://www.polarisagency.com/case-studies/dune-london-ecommerce-seo/): 644% return on investment for the footwear retailer. - [Reachdesk B2B SEO](https://www.polarisagency.com/case-studies/reachdesk-com-saas-martech-seo/): 5x ROI and 420% lead increase for the SaaS martech platform. - [Liquidline Digital Marketing](https://www.polarisagency.com/case-studies/liquidline-b2b-digital-marketing-strategy/): 550% increase in market share. - [CACI Site Migration](https://www.polarisagency.com/case-studies/caci-b2b-seo-site-migration/): Multi-domain migration preserving 13,000 pages. - [Abacum Demand Generation](https://www.polarisagency.com/case-studies/demand-generation-strategy-for-financial-saas-company-abacum/): 2x performance uplift for financial SaaS. - [Sodexo B2B SEO](https://www.polarisagency.com/case-studies/sodexo-b2b-seo/): Lead generation across portfolio businesses. ## Guides and insights - [Marketing Insights](https://www.polarisagency.com/marketing-insights/): Articles and thought leadership from the team. - [The B2B GEO Strategy Playbook](https://www.polarisagency.com/marketing-insights/the-b2b-geo-strategy-playbook/): How to get a brand cited in AI search. - [Brand Sentiment in the Age of AI Search](https://www.polarisagency.com/marketing-insights/brand-sentiment-in-the-age-of-ai-search/): Managing brand perception in AI-driven results. - [Website Migration Guide 2026](https://www.polarisagency.com/website-migration-guide-2026/): Comprehensive site migration guide. - [Technical SEO Checklist](https://www.polarisagency.com/marketing-insights/the-comprehensive-technical-seo-checklist/): Technical SEO checklist. - [Digital Marketing Tools](https://www.polarisagency.com/digital-marketing-tools/): Free marketing tools and calculators. ## Optional - [SEO Insights](https://www.polarisagency.com/marketing-insights/category/seo/): SEO category of the blog. - [Ecommerce SEO Insights](https://www.polarisagency.com/marketing-insights/category/ecommerce/): Ecommerce category of the blog. - [B2B SEO Insights](https://www.polarisagency.com/marketing-insights/category/b2b/): B2B category of the blog. - [Technical SEO Insights](https://www.polarisagency.com/marketing-insights/category/technical-seo/): Technical SEO category of the blog. - [Polaris USA](https://www.polarisagency.com/us/): US regional site. - [Polaris Ireland](https://www.polarisagency.com/ie/): Ireland regional site. - [Terms and Conditions](https://www.polarisagency.com/terms-conditions/): Legal terms. - [Privacy Policy](https://www.polarisagency.com/privacy-policy/): Privacy policy.