- SEO Services
- Strategy & Training
- Customer Profiling
- Marketing Strategy
- Marketing Training
- Data & Analytics
- Sectors
- About Us
- Marketing Insights
- Marketing Insights
- Marketing Resources
- Digital Marketing Tools
Our team of Consultants work with you to define your SEO challenges and identify a best practice approach that will lead you and your team to SEO success.
As a leading SEO agency based in London, our experts understand the best practice approach required to drive performance for a business. Whether your an Ecommerce business wanting to increase online sales or a B2B technology company looking to increase demand, the following considerations will be critical to our combined success in 2024.
Communicating a single message in a variety of formats is critical to ensure your target audience are able to consume your message in a format suitable for them at that specific moment.
With state of the art video production tools and equipment we produce video content that is of the highest quality, making your brand look its best as it can.
Ensuring your brand is trusted is paramount in a users decision making process when choosing to transact. Ensuring you tick these boxes and communicate them is critical to your success.
Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.
We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.
We partner with you to drive an increase in your knowledge, and SEO performance, at the same time.
Ecommerce SEO ServicesWe provide B2B SEO services for businesses that want to target prospects more effectively by nurturing influencers and decision makers through your sales funnel.
Our B2B Strategies start with a fundamental targeting exercise in which we carefully analyse your product and its application, and how it adds value to a prospects business.
We know how to present the benefits your solution provides to a prospect and how to communicate this through informative content that’s technically efficient for search engines and users alike.
B2B SEO Services
believe it’s more effective to create higher quality content less often.
Request an Audit NowOur agency approach to content marketing is to take your business objective and formulate this into a structured communications strategy using our content marketing expertise.
Our best practice approach consists of running content campaigns in 12 week cycles, beginning with a round of ideation and ending with campaign analytics and reporting. At POLARIS, success is measured in a number of ways. This includes engagement, shares, referral traffic, domain authority, site visits, and sales/leads.
The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of Google Analytics within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.
Six Degrees selected POLARIS as their SEO agency, a leading IT and Cloud Security company to improve their online presence through SEO and Content Marketing.
Our team comprises of talented, passionate marketers that come together in the field of analytics to deliver our process driven, best practice approach to analytics.
Utilising the essence of your business, products, and services, we take the simplest of ideas and turn them into content marketing campaigns that connect with your target audiences through a variety of channels, including Social Media, Digital PR and in some cases print.
Our experience shows that the best performing campaigns are the ones that have diversity in their structure. This means using a variety of channels, to promote and distribute a variety of content assets which communicate a single theme in a variety of ways. Different people absorb information in different ways, and we like to tick as many of these boxes as we can.
About Us
“On average, our client partners see a 721% increase in their investment with POLARIS."Amo Sokhi Managing Director
Google Analytics 4 (GA4) is the latest version of Google Analytics that provides a more comprehensive and flexible approach to tracking user interactions across websites and apps. Unlike Universal Analytics, GA4 uses an event-based model, allowing for more detailed and customizable tracking. It also offers enhanced privacy controls, predictive insights powered by machine learning, and better integration with Google Ads.
To set up GA4, follow these steps:
Go to the Google Analytics website and sign in with your Google account.
Create a new GA4 property by clicking on "Admin" and then "Create Property."
Follow the setup wizard to configure your property and data streams.
Install the GA4 tracking code on your website or app. For websites, this involves adding the provided JavaScript code to your site’s header. For apps, use the Firebase SDK.
Events in GA4 are user interactions with your content, such as page views, button clicks, or purchases. They provide granular insights into user behavior. To create and track events:
Navigate to the "Events" section in the GA4 interface.
Use predefined events or create custom events by specifying event parameters.
Implement the event tracking code on your website or app to log these interactions.
To track conversions in GA4:
Identify key actions on your website or app that you consider conversions, such as form submissions or purchases.
Navigate to the "Conversions" section in GA4.
Mark specific events as conversions by toggling the "Mark as conversion" option.
Ensure these events are correctly implemented and tracked in your GA4 setup.
GA4 offers various key reports, including:
Realtime Report: Provides live data about user activity on your site or app.
Life Cycle Reports: Includes Acquisition, Engagement, Monetization, and Retention reports to analyze user journey stages.
User Reports: Offers insights into user demographics, technology, and user behavior.
Interpreting these reports involves understanding metrics like user count, session duration, conversion rate, and user engagement, helping you make data-driven decisions.
GA4 includes several features to help you comply with privacy regulations like GDPR and CCPA:
Use consent mode to adjust data collection based on user consent.
Anonymize IP addresses to protect user identity.
Configure data retention settings to control how long user data is stored.
Regularly review and update your data collection practices to align with current regulations.
These FAQs provide a foundational understanding of GA4 training, covering essential setup, tracking, reporting, and compliance topics.
