In today’s digital landscape, search engine optimisation (SEO) plays a pivotal role in driving organic traffic, improving online visibility, and generating valuable leads for B2B businesses. As marketers strive to optimise their websites and content for search engines, leveraging the best B2B marketing tools becomes crucial. In this article, we will explore 5 essential B2B SEO tools that empower marketers with the insights, data, and capabilities needed to elevate their SEO strategies. From keyword research and competitor analysis to on-page optimisation and backlink tracking, these tools offer a comprehensive toolkit to enhance your online presence, attract qualified prospects, and achieve business success. 



Ahrefs is a powerful SEO tool that offers a range of features to help marketers boost their organic search rankings and improve their website’s visibility. This tool is perfect for in-house teams or agencies, boasting a lengthy list of features. With its huge database and advanced tools, Ahrefs stands out in the market. Some of its unique selling points include: 

  • Backlink Analysis:

    Ahrefs has one of the largest backlink indexes, providing detailed insights into your website’s backlink profile. It helps you identify valuable backlink opportunities, analyse competitor link profiles, and monitor the health of your backlink profile. 

  • Keyword Research:

    Ahrefs offers robust keyword research capabilities, allowing you to discover relevant keywords, assess their search volumes, and analyse keyword difficulty. It provides valuable data to optimise your content and target high-ranking keywords in your industry. 

  • Site Audit:

    Ahrefs’ site audit feature helps identify and fix technical SEO issues that may hinder your website’s performance. It scans your site for errors, broken links, and other issues, enabling you to enhance your site’s overall SEO health. 

  • Content Analysis:

    With Ahrefs, you can analyse the performance of your content and identify opportunities for improvement. It provides insights into top-performing pages, backlinks, and social shares, helping you refine your content strategy. 

  • Content explorer:

    allows you to explore trends and topics, you can enter a keyword or topic of interest, and Ahrefs will search its database to find relevant content that matches your query. The results include a list of articles, blog posts, and other content pieces related to the keyword. This can be used for content marketing, outreach, or research. 

  • Competitive Analysis:

    Ahrefs allows you to analyse your competitors’ websites, backlink profiles, and top-performing content. This data enables you to gain a competitive edge, identify areas for improvement, and create a more effective SEO strategy. 

  • Rank Tracking:

    Ahrefs provides accurate and up-to-date rank tracking for your targeted keywords. You can monitor your keyword rankings over time and track your progress in search engine results pages (SERPs). 

Ahrefs offers a full suite of SEO tools that cover essential aspects such as backlink analysis, keyword research, site auditing, and competitor analysis. Its robust features and extensive data make it a go-to choose for marketers looking to enhance their SEO efforts across B2B and improve their website’s search visibility. 



SERanking is a SEO platform that offers a variety of features to help marketers optimise their websites and improve search engine rankings. It is particularly useful for keyword rankings. It is great a B2B Software for keeping up-to date with keyword data. Some of its unique Features are: 

  • All-in-One SEO Solution:

    SERanking provides a holistic set of tools and features for keyword research, rank tracking, website auditing, competitor analysis, and backlink monitoring. It offers a comprehensive suite of SEO functionalities in a single platform. 

  • Accurate Rank Tracking:

    SERanking offers precise and up-to-date rank tracking for target keywords, allowing users to monitor their website’s performance in search engine results pages (SERPs) and track progress over time. 

  • Competitor Analysis:

    Users can analyse their competitors’ websites and SEO strategies, gaining insights into their keyword rankings, backlink profiles, and content performance. This data helps identify areas for improvement and informs effective SEO strategies. 

  • Keyword Research:

    SERanking provides robust keyword research tools to identify relevant and high-performing keywords. It offers search volume, keyword difficulty, and competitor analysis to help users target the most valuable keywords for their SEO efforts. 

  • Website Auditing:

    With SERanking, users can conduct in-depth website audits to identify technical issues that may impact search engine rankings. It offers insights into on-page optimisation, site speed, mobile responsiveness, and more. 

  • Backlink Monitoring:

    SERanking allows users to monitor their backlink profiles and track new backlinks. It helps identify toxic or low-quality backlinks, ensuring a healthy link profile and mitigating the risk of penalties from search engines. 

  • White-Label Reporting:

    SERanking offers white-label reporting capabilities, allowing users to customise and brand SEO reports with their own logo and branding. This feature is particularly useful for agencies and businesses looking to provide professional SEO reports to clients. 

SERanking stands out as a SEO platform that offers a range of powerful tools for keyword research, rank tracking, competitor analysis, website auditing, and backlink monitoring. Its all-in-one solution, accurate tracking, and robust feature set make it a compelling choice for marketers looking to optimise their websites and improve search engine visibility. 


Screaming Frog

Screaming Frog is a highly regarded SEO tool and B2B Software, known for its website crawling and auditing capabilities. With the ability to find complicated errors and run a crawl of a desired website, it allows marketers to find broken pages, images that need optimising, duplicate content and much more. Here is a quick summary of Screaming Frog and some of its features: 

  • Website Crawling:

    Screaming Frog crawls websites, analysing key SEO elements such as meta tags, headings, URLs, and internal linking structure. It provides a comprehensive overview of a website’s SEO health and identifies potential issues that may impact search engine rankings. 

  • Technical SEO Analysis:

    With Screaming Frog, users can uncover technical SEO issues like broken links, duplicate content, missing meta descriptions, and server errors. This helps improve website performance and user experience while maximising search engine visibility. 

  • Data Visualisation:

    The tool presents data in a visually appealing manner, making it easy to understand and analyse website structure, internal linking, and other SEO elements. Its intuitive interface allows users to navigate and interpret the data effortlessly. 

  • Customisable Reports:

    Screaming Frog enables users to generate customised reports, providing a detailed breakdown of website audits and crawling results. These reports can be tailored to specific needs, making it ideal for sharing insights with clients or team members. 

  • Hreflang and XML Sitemap Analysis:

    Screaming Frog includes features for analysing hreflang tags and XML sitemaps. It helps identify any issues related to multilingual or international SEO, ensuring correct language targeting and efficient crawling by search engines. 

  • Integration with Other Tools:

    Screaming Frog integrates well with various SEO tools and services, allowing users to enhance their analysis with additional data sources. This makes it a versatile tool that can be seamlessly integrated into existing workflows. 

Screaming Frog is a powerful website crawling and auditing tool that provides valuable insights into a website’s technical SEO performance. Its unique selling points include crawling, detailed analysis, visual data representation, customisable reports, and integration capabilities. Whether it is uncovering technical issues or optimising website structure, Screaming Frog is a great asset for SEO professionals and website owners looking to enhance their online presence. 



Moz is a leading SEO software suite that offers a wide range of tools and features to help businesses build high-quality links to their business. Here is a quick summary of Moz and its features: 

  • Keyword Research:

    Moz provides powerful keyword research tools, allowing users to discover relevant keywords, assess their search volumes, and evaluate their competition. This helps businesses identify high-value keywords to optimize their content and drive targeted organic traffic. 

  • Link Building and Analysis:

    Moz offers comprehensive link building and analysis tools, helping businesses identify link opportunities, track backlinks, and assess the authority of linking domains. This allows users to strengthen their backlink profiles and improve search engine rankings. 

  • Site Audits and Technical SEO:

    With Moz, users can conduct thorough site audits to identify technical issues that may impact SEO performance. It highlights areas for improvement, such as broken links, duplicate content, and site speed, enabling businesses to optimize their websites for better search engine visibility. 

  • Local SEO:

    Moz provides tools specifically designed for local businesses, helping them optimize their online presence for local search results. It assists with managing online reviews, tracking local rankings, and improving local business listings. 

  • Domain Authority:

    Moz using a complicated algorithm rates every domain out of 100. It is a useful tool to not only keep track of progress but to research other domains for outreach.  

Moz is a comprehensive SEO software suite that offers a variety of tools for keyword research, link building, site audits, on-page optimization, rank tracking, local SEO, and reporting. Its unique selling points include a wide range of features, user-friendly interface, and the ability to analyse and optimize various aspects of SEO for improved search engine rankings and online visibility. Its unique DA rating for websites allows marketers to target high quality sites when in the research phase. As a whole, Moz is a solid B2B Marketing Tool. 



SEMrush is a powerful and comprehensive SEO B2B Software and tool, that offers a wide range of features to help businesses enhance their online presence. Here is a quick summary of SEMrush and its features: 

  • Keyword Research:

    SEMrush provides extensive keyword research tools, allowing users to discover relevant keywords, assess search volumes, analyse keyword difficulty, and identify long-tail keyword opportunities. This helps businesses optimize their content and target high-performing keywords for improved search engine rankings. 

  • Competitor Analysis:

    One of SEMrush’s standout features is its ability to perform in-depth competitor analysis. It allows users to analyse their competitors’ SEO strategies, organic and paid keyword rankings, backlink profiles, and advertising campaigns. This helps businesses gain insights, identify areas for improvement, and develop effective strategies to outperform competitors. 

  • Site Audits and Technical SEO:

    SEMrush offers comprehensive site auditing capabilities, scanning websites for technical SEO issues such as broken links, duplicate content, and site speed problems. It provides actionable recommendations to optimize website performance and enhance search engine visibility. 

  • Backlink Analysis:

    With SEMrush, users can analyse their own and their competitors’ backlink profiles. It helps identify authoritative backlinks, evaluate backlink quality, and uncover potential link building opportunities. This allows businesses to strengthen their backlink profiles and improve their SEO authority. 

  • Content Marketing:

    SEMrush provides tools for content analysis and optimization. Users can assess the performance of their content, analyse readability scores, identify keyword usage, and track social media engagement. This helps businesses create compelling, SEO-friendly content that resonates with their target audience. 

  • Advertising and PPC Insights:

    SEMrush offers features for managing and optimising paid advertising campaigns. It provides data on competitors’ ad strategies, keywords, and budgets. Users can also conduct ad keyword research, track ad performance, and generate reports to maximize their PPC campaigns’ effectiveness. 

  • Reporting and Analytics:

    SEMrush provides comprehensive reporting and analytics capabilities. Users can generate customizable reports, track key SEO metrics, and monitor website performance. This data helps businesses measure the impact of their SEO efforts and make data-driven decisions. 

SEMrush is a versatile SEO and digital marketing tool with a range of features for keyword research, competitor analysis, site audits, backlink analysis, content marketing, and advertising insights. Its unique selling points include robust competitor analysis, comprehensive reporting, and a wide array of functionalities to support businesses in optimising their online presence and achieving digital marketing success. An overall great B2B Software with an extensive library of tools. 


In the ever-evolving realm of B2B marketing, search engine optimisation (SEO) continues to be a crucial component for success. With the right B2B Software and SEO tools in your arsenal, you can gain valuable insights, optimise your website, and outshine competitors in search engine rankings. From keyword research and content optimisation to competitor analysis and backlink tracking, these tools provide the necessary firepower to propel your online presence and attract quality leads. 


Remember, while these five B2B SEO tools have been highlighted here, the perfect tool for your specific needs may vary based on your business objectives, budget, and level of expertise. Take the time to assess your requirements and choose the tool or combination of tools that align with your goals.  


POLARIS’ top pick for the best B2B SEO Marketing tools is Ahrefs, this tool stands out for its exceptional features, ease of use, and proven track record in delivering results, it is a the ideal B2B software asset a company can use. Whether it is comprehensive keyword research capabilities, robust backlink analysis, or insightful competitor insights, Ahrefs can be a game-changer for your B2B SEO efforts. Ahrefs is a key tool in delivering SEO Services for many agencies.

If you have been struggling with your B2B SEO needs, then contact the team at POLARIS and see how your B2B SEO needs can be met and transformed. 


Cody has been working in the marketing industry for 5 years now, and has evolved from general digital marketing to specialising in SEO with a few years under his belt. He has worked as a consultant and in-house with some large brands and small, helping drive organic traffic and visibility to places where it’s needed most. He loves learning and is now expanding his skillset further with coding and advanced technical SEO to help complement his abilities and enthusiasm for Search Engine Optimisation.

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