A simple Guide to On-Page work

Content pages are the reason a visitor clicks through to a website, they are the key aspect of your website and are used to engage potential clients through the use of images and exciting copy. But we also need to ensure that these pages are very specific and optimize the topic given to the page for example a category page or a product page.

The best way to a perfectly optimised page is to follow these 5 Simple Steps and ensure that each page has the relevant long or short tail keyword in each of the following areas of the page set up:

1) Title tag

The title tag appears in the top left of the browser window. It is the second most important aspect of SEO on-page work. It should clearly have the keyword present and the name of the company or website.

For Example: Services | Polaris Agency

2) URL

The page url should include the keyword phrase, this is used by search engines to determine the relevance of the page.

For Example: http://www.polarisagency.co.uk/seo/

3) Content Page

The written content on the page should have the keyword in bold once, in the first sentence. Ensure that the rest of the content is relevant, mentioning the keyword naturally a number of times within the copy. Keywords should make up around 2-5% of the copy. Avoid being repetitive as not only is it bad for SEO purposes but you will also lose the attention of the users that are already on the site.

4) Anchor Text Links

The main body of content also needs to include 3 anchor text links to other relevant pages within your site. This not only boosts your site’s SEO, it also allows traffic to navigate around your site easily and allows Google ‘robots’ to crawl the site and index the page.

5) Image Alt Tag

An image on the page is there to engage the user and is easy on the eye. However you need to ensure that this is not wasted space and still has relevance to the pages SEO. The best and most effective way to do this is to name the image with the same keyword you have concentrated on for the rest of the page. This will automatically make an Alt Tag appear when a users cursor hovers over the image.

And there we have it: 5 simple steps to maximising your websites on-Page work.