E-commerce SEO campaigns depend on pages that allow prospective customers to take action. Each product must have its own page within a category to optimise search engine rankings, and to make it easier for users to navigate around your products. Once these pages are created, make sure your online store has strong landing pages that convert .

We recommend E-commerce managers give extra care to the following:

1) Title Tags

Title tags are the first element users notice in search engine results. Make sure each title tag catches your user’s eye and provides customers with product information. Fully utilise the 50 character limit with as much detail as possible, and ensure your keywords are in your title tags, in your URL structure and included in your meta description. Make sure you stay current with all Google updates and rules, as websites can be penalized for unethical SEO practices such as keyword stuffing.

2) Meta Descriptions

If they haven’t already clicked on your blue link, users may read your page’s meta description after reading your meta tag. Meta descriptions need to be as descriptive as possible, as they can highly encourage users to purchase.

3) Product Images

The product image is the first component users will notice on your landing page. Make sure you have the best product imagery available and that it reflects the description of your product.

4) High Customer Ratings

Online ratings are key for E-commerce as they build trust in the product and encourage potential buyers to take the next step.

5) Product Descriptions

Write brief yet informative product descriptions. Make sure your product’s keywords are present in the first part of your product description, as it makes it easier for search engines to rank your page. The most important elements of a product landing page should always be above the fold, which includes call-to-actions.

6) Internal Linking

Internal links are a vital part of on-page SEO. A great landing page should display related products to help potential buyers navigate around the online store, inspiring them to add items to their cart. Integrate social media icons for users to share your page.

Keep out-of-stock product pages on site as removing (or replacing) them can decrease your page authority. Search engines crawling your website can identify how long each web page has been up for, and place a page authority score next to the pages. Offer alternative products on Out-of-stock pages, or allow a per-purchase button.

You might also like: The Golden Rules of E-Commerce SEO

Polaris is an SEO agency in London specialised in creating successful and unique SEO campaigns for E-Commerce clients. Call 0203 475 6799 or send us an email.

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