Halloween E-Commerce is a growing industry which needs just as much SEO as other e-commerce categories. The seasonality of fancy dress e-retail makes it urgent for e-commerce managers to prepare for the booming season that is approaching fast. October being only a few months away, it’s time for webmasters to get their Halloween stores ready.
Halloween E-Commerce To Do List
- Get an agency to audit your fancy dress store
- Add SEO to all new products
- Add specific product descriptions from manufacturers
- Add all categories
- Keep out-of-stock product pages
- Add all related products
- Build visibility for the coming season on social media
- Make sure your URLs are search friendly
- Prepare your Halloween marketing content
Polaris is an organic SEO agency based in London specialised in E-Commerce. If you need any assistance with your online store, contact Polaris on 0203 475 6799.