Make-A-Wish, the charity that grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions, has launched an initiative to improve their organic search performance.

The project aims at increasing donations from non-brand traffic through Make-A-Wish’s website, and building greater levels of brand awareness.

Working with POLARIS, Make-A-Wish will increase exposure for generic, non-brand terms by improving its UK website’s rankings on search engines for various keywords.

POLARIS, selected for its pure SEO approach, will work with Make-A-Wish to audit and restructure the charity’s website, assisting with competitor analysis, SEO profile, and traffic acquisition strategies.

“Working in conjunction with POLARIS starts at a key point for Make-A-Wish as we look to take our SEO activity to the next level. We were impressed by POLARIS’s SEO initiative using their proprietary technology platform Bright MetricsTM, as well as their ability to interpret our objectives into achievable, quantifiable marketing targets. ” said Mikko Figura, Digital Marketing Officer, Make-A-Wish UK.

The Make-A-Wish collaboration is an exciting project for POLARIS, and reinforces its position among the most technology-driven SEO agencies in London.

There are currently 20,000 children and young people in the UK fighting a life-threatening condition and over 1,000 of them will turn to Make-A-Wish this year. To make a donation or refer a child to Make-A-Wish please visit or telephone 01276 40 50 70.

POLARIS is an award-winning SEO agency specialising in organic search marketing for clients in the retail, travel, B2B, and healthcare sectors.

Make-A-Wish UK is a non-profit organisation that grants wishes to enrich the lives of children living with life-threatening conditions.

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