SEO is so broad that it can be difficult to pin point why a ranking has dropped. There is often fluctuation and many factors which may cause a significant drop.

There are both technical and non-technical factors you should pay attention to. In this article, we’re goin to discuss the technical factors we always look into as an SEO agency when a client is experiencing ranking issues.

Your Robots.txt File

The robots.txt file is a meta data file that shows Google how to view and index your site. Even though it can be useful, when used incorrectly it can mask the entire site or stop entire sections from being indexed.

A Content Loading Issue

If some of your content is not loading properly, it could cause a dive in your rankings. For example, if none of your videos are loading on mobile devices, your mobile rankings and traffic will definitely be affected. Users tend to move on to another site very quickly if they have to wait for a page to load.

Your Hosting

There are many things that can happen with your hosting provider: it can be temporarily unavailable or your site may not be served properly. You may also be experiencing page loading problems. If any of these things happen, run an audit on your hosting company and consider switching in case your current provider cannot offer you a consistent service.

Improperly Set Up 301 redirects

301 redirects are very useful but they are often misused. When they are set improperly, you can face many different errors such as duplicate content issues, the complete loss of certain pages of your site.

Functional Errors

Broken internal links, entire sections that are not loading or running properly, pages not loading quick enough are some of the functional errors that can lead to your rankings to dive.


POLARIS is an international SEO agency. For a free audit contact or call us on 0203 475 6799

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