We drive brand awareness and product sales through paid campaigns on social platforms for ultimate consumer engagement across Facebook, Instagram, Linkedin & Youtube.
Key to any paid social campaign is the communication or content that we are going to promote. Our experience has shown that having a single piece of content tailored to fit a variety of ad formats across mobile, tablet and desktop devices helps to increase ad engagements and corresponding click-through-rates.
Depending on your goals and campaign needs, we can setup a variety of different campaigns to put your brand to market, running several campaigns at once to test different ad formats / communication styles. We have experience in running both B2B and B2C campaigns, targeting a variety of consumers for either increasing sales or generating B2B Leads.
All of our campaigns are managed by a senior paid search professional, that understands the campaign manager interface and its controls and capabilities. We provide weekly reports on campaign progress, and deliver campaign analytics at the end of a campaign cycle so that leanings can be applied to the next series of campaigns.
We start by debriefing your exact goals and requirements, including target audiences, campaign aims, and wider new business goals.
Using our experience, we will design a campaign strategy based on your goals, specifically within your budget and time constraints.
We will devise the most appropriate campaign formats, whether its a retargeting campaign on instagram or an inmail campaign on linkedin.
Using our best practice approach, we will build and deploy our ad campaigns within your ad account, ready for launch. We will create variant campaigns too so that we can test different targeting settings and ad formats.
Campaign deployment is a controlled exercise across audiences to increase the size and value of the campaign over time.
Once a campaign has completed, we download all data and deliver campaign analytics to give powerful insights into which campaigns have performed well, which have not and why, and recommendations for the next round.
Our agency approach to managing Paid Social campaigns is simple, we use our expertise to guide you on how to utilise your budget for effective investment into engaging your target audiences through social platforms.
As a standard process, we typically run campaigns in monthly cycles, and find that running several campaigns every quarter helps to target individuals with a variety of sentiments all aimed at driving conversions.
Our dedicated account managers will manage the entire campaign lifecycle for you, proactively sharing ideas and performance updates as they occur with you each week, keeping you informed as we progress.
Our team of PPC Managers, Data Analysts, and Paid Media Managers all understand the importance of ensuring we drive results.
Our Ad managers have regularly training sessions to learn about upcoming features within campaign manager and ideation sessions to discuss content strategies for success.
We also champion cross-functional expertise so that managers can advise on complimentary best practices including re-targeting and SEO campaigns.
At POLARIS we believe reaching your goals should be simple, with clear reporting and transparent insights at all times.
"The Polaris team perfectly understood and identified key audiences to target with keywords and locations in London. This expertly aligned our business objectives and therefore increased the number of new patient inquiries coming in on a monthly basis "Ramon TahmassebiSurgeon, The Hand Specialist
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Target individuals happily opt in to sharing their data when they are offered an opportunity to educate themselves. Whether its a whitepaper or webinar, content is key in ensuring a succesful campaign.
With so many settings in the campaign manager interface, its important to know what to include and what to exclude. Our experts will complete this as a part of our process to ensure maximum targeting accuracy.
Typically for a linkedin campaign we try and work to a cost per lead target to drive our campaigns forward. Where possible, we use previous campaign metrics to determine this or other channels in use.
Running a single ad campaign isnt enough. We run and test multiple campaign types and ad variants within them to drive the best possible performance and collect data for future campaigns.
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