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Targeting Professionals on LinkedIn

B2B Lead Gen through Linkedin Ads

We are experts in setting up and running lead generation campaigns on the worlds large professional network, Linkedin. We Take Your B2B Product Offering and Position It Directly infront of Your Decision Makers, utilising all campaign types including Sponsored Content, Inmail, & Text Ads. We also run ABM campaigns, generating engaged lead contacts for your B2B sales + marketing strategy.

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Our Linkedin Ad Campaign Management Process

Working with both Brand and SME clients, we collaborate with you and your team to identify the types of leads you want to generate and how we can do this through the LinkedIn platform.

Our initial briefing stage usually revolves around campaign intent and communications, which allows us to consider any content you already have and its suitability for the variety of campaign types we can setup within LinkedIn. We also advise on what the best performing content types are for your sector, so that we can position ourselves for the best possible performance from our campaigns.

Campaign Debrief

We start by debriefing your exact goals and requirements, including target audiences, campaign aims, and wider new business goals.

Campaign Strategy

Using our experience, we will design a campaign strategy based on your goals, specifically within your budget and time constraints.

Ad Creation

We create a variety of ad formats including creative, text and video, to be promoted within Linkedin aswell as other channels such as Youtube for retargeting.

Account Build

Using our best practice approach, we will build and deploy our ad campaigns within your ad account, ready for launch.

Campaign Deployment

Campaign deployment is a controlled exercise that involves staged launches of campaigns to ensure your adverts are exposed to your customers at the right time.

Campaign Analytics

Once a campaign has been completed, we download all data and deliver campaign analytics to give powerful insights into which campaigns have performed well, which have not and why, and recommendations for the next round.

52%
of global internet traffic coming from mobile devices, at Polaris,
we understand the importance of implementing cross device marketing strategies for our clients through Google Ad campaigns

Our Linkedin Ad Campaigns

Offering great people and years of campaign management experience, we work with advertisers that want a straightforward, proactive agency that operate as an extended marketing team connected through technology.

Our agency services are delivered through processes that are constantly refined to ensure we are working in the most efficient way possible, making the best use of agency time in the places where you need us to most.

We offer dedicated account managers, real time reporting through Bright Metrics, and market leading tools to give you the best marketing support possible from an agency.

Our Linkedin Ad Campaigns

Linkedin Ad Campaign Features

Target Specific Sectors / RolesPromote Downloadable ContentGain Full & up-to-date Lead DataSet campaigns based on budgetTarget existing email contactsTarget specific companies

Experts in Paid Search & Linkedin Ads

Our LinkedIn Ad managers are recruited specifically for their enthusiasm, passion, and experience in digital marketing.

We then take these individuals into our own and develop their potential through personalised development plans, combining a mix of both their personal goals and the goals of the agency. The result is having a team of fantastic digital experts that can work with our clients to drive change in an ever-changing world.

Our team regularly undergo internal and external training, learning about new targeting methods and strategies within the LinkedIn platform and also B2B marketing in general.

Learn more about our PPC managers
Experts in Paid Search & Linkedin Ads

Talk to Us About Your Linkedin Strategy

At Polaris we believe reaching your goals should be simple, with clear reporting and transparent insights at all times.

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"They devised a clear strategy based on the customer segments we wanted to target and delivered on them. We didn't know the value of LinkedIn until POLARIS got involved, we're very happy to partner with them. "
Adam BenjaminAdam BenjaminDirector, Alpha Medical

PPC
Resources

With the assistance of some basic PPC resources & tools we can help you plan your paid media strategy more effectively. Take a look at these resources and download what you feel useful for your PPC or LinkedIn campaign needs.

Learning Corner

Linkedin Lead Gen Forms - IntroUnderstand what lead gen forms are on LinkedIn and how you can utilise them.
5 Tips for Brand Guidelines5 basic tips on how to create a set of brand guidelines to help you get started.
Paid Social Advertising OverviewA quick guide covering paid campaigns on Facebook, Linkedin and Instagram.

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Critical Factors For Linkedin Campaign Success

Educational Content

Target individuals happily opt in to sharing their data when they are offered an opportunity to educate themselves. Whether its a whitepaper or webinar, content is key in ensuring a succesful campaign.

Campaign Settings

With so many settings in the campaign manager interface, its important to know what to include and what to exclude. Our experts will complete this as a part of our process to ensure maximum targeting accuracy.

Cost Per Lead KPIs

Typically for a linkedin campaign we try and work to a cost per lead target to drive our campaigns forward. Where possible, we use previous campaign metrics to determine this or other channels in use.

Ad format Testing

Running a single ad campaign isnt enough. We run and test multiple campaign types and ad variants within them to drive the best possible performance and collect data for future campaigns.

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Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
Jon DartnellSME, Retail, Travel, Professional ServicesJon DartnellAsk Jon
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