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A Data-Driven PPC Management Service

Driving the right users, at the right time.

Combining data analysis with a strong passion for marketing, we are a team of PPC experts that can put your business to market through paid advertising campaigns. We work specifically across Google, Bing, Facebook (including Instagram) and LinkedIn ad networks, and have advanced skills in using all of these platforms to connect users and advertisers for mutual benefit, together.

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Our PPC Services

Whether you require a LinkedIn campaign to drive new leads or a Google Shopping Campaign to increase ecommerce product sales, we can help. Our team of PPC managers excel at running PPC campaigns and strategies for ecommerce and B2B companies looking to increase the rate of return from their media spend.

We typically inherit accounts that are underperforming and require a fresh set of eyes that can dissect the account and critique it on how suitable it is for your business goals. We also analyse your destination website and competitors, carrying our conversion rate optimisation projects as a part of our service.

Through Polaris, an advertiser yields approximately 18% more performance within the first 6 weeks of inception. We are excellent strategists and can work with you on a repositioning exercise or ongoing PPC management. We excel at rebuilding accounts based on real world experience and user targeting, and enjoy devising unique strategies to improve how your business is taken utilising paid search.

Google Ads PPC

Whether its making an existing Google Ad account work harder or building a new google ad account for your business, we can assist. Fully account managed service from a PPC expert with real time reporting in Bright Metrics.

Shopping Campaigns

Using our proprietary shopping feed optimisation tools, we can optimise your products to appear in Google, Bing & Facebook ad networks. Ask us to audit your feed and see how we can improve your product sales.

Retargetting

Re-market to visitors that have already been on your website and increase RoI for your campaigns. With full tracking and experience across a number of ad networks, we can setup retargeting to suit any campaign need.

Display Campaigns

Brand campaigns help to increase exposure for new product launches or brand initiatives. Our global experience allows us to lend on a vast publisher network through our ad partners, giving your brand best of breed campaign coverage.

Facebook Ads

A highly effective network for sectors such as Retail, we have experience in utilising the facebook adnetwork for positioning retailers & FMCG's for maximum sales and brand awareness. We split test audiences, locations and ad formats for maximum gain.

Linkedin Ads

Experts in B2B Lead gen, we setup and manage campaigns targeting specific sectors, job functions and roles within linkedin. We have experience in Text ad, Content and Inmail campaigns, and work with many types of clients including fintech & martech.

41%
of all clicks are yielded from the top three PPC ad positions

Our PPC Account Process

As a Google partner agency, we have experience across the Google platform and have a strong capability to utilise all the features and tools that that platform offers to run optimum advertising campaigns.

We understand what makes an excellent quality score and have specific processes that we follow internally to drive quality scores up, including running conversion rate optimisation exercises on existing and new landing pages.

We care about tracking and like to work with our clients to achieve as close to 100% visibility as possible, so that we can refine and continue to optimise ad accounts with the best data available.

Our team of PPC analysts and managers have use of market leading tools to assist them, ensuring we provide a best in breed PPC service to our clients.

Our PPC Account Process

Reducing costs and increasing conversions.

Passionate PPC ManagersExcel at PPC StrategyTreat media budget as our ownGoogle, Facebook, LinkedInConversion Rate OptimsationWeekly Performance Analytics

A fully qualified team of PPC experts

Our team comprises of paid search experts that have experience in different areas, both as consumers and digital marketing professionals.

We champion our PPC managers to constantly analyse marketplaces, use data to make decisions and build strategies that start with user targeting and end with landing page optimisation.

All of our team regularly attend industry events and contribute to leading industry titles including Search Engine Watch.

Learn more about our PPC Analysts
A fully qualified team of PPC experts

Sectors We Service

Offering sector specific experiences proven to increase leads or sales through a variety of ppc campaign formats, in your target market.

E-commerce & Retail

We drive e-commerce & retail sales through Social Paid ad campaigns on Instagram, PLA shopping campaigns in Google, and seasonal search campaigns across all ad networks including Google & Bing. This 3 way approach yields a positive ROAS and campaign performance.

Healthcare & Medical

Utilising Google Ads to drive enquiries to your clinic or medical practice from your target audience. We target based on a variety of search query categories including conditions, symptoms and treatments, helping users find your services and convert into patients.

Travel & Hospitality

We have experience in working with Travel Agents, Tour Operators, Hotels and Tourist Boards to drive traffic from paid search. We understand seasonality, and how competitive the space is, so build campaigns with strict budget controls in place to ensure commercial success.

Talk to Us About Your PPC Strategy

Fill out the form below with details of your current PPC challenges and goals and a member of our team will get back to you.

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"We sat together to define a strategy that follows Google best practices…campaigns were then created based on these goals … The team provided updates and ensured the release of the new structure didn’t impact negatively the amount of good quality traffic on the … The account structure is now much more manageable and an improved performance has been seen…after everything was released"
Timothy BeecroftTimothy BeecroftMarketing Manager, Siblu.com

PPC
Resources

With the assistance of some basic PPC resources & tools we can help you plan your paid media strategy more effectively. Take a look at these resources and download what you feel useful for your PPC campaign needs.

Learning Corner

How to Increase Quality ScoreIncrease your quality score with these 5 easy to follow PPC tips.
Ad Copy Writing TipsImprove your Ad copy writing skills for PPC campaigns.
Semantic keywords in 2020Understand Semantic Keywords and how you can research them more effectively.

Latest PPC blog posts

How SEO and Content Marketing Work TogetherHow SEO and Content Marketing Work Together

Content Marketing has continued to play a vital role in many B2B SEO strategies. Whilst content marketing focuses on providing value to your audience and…

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The Most Important Elements of a Successful B2B SEO CampaignThe Most Important Elements of a Successful B2B SEO Campaign

[polaris_video id="6qHMVw19Yug"] Polaris is an award-winning B2B SEO agency in London specialising B2B, PPC, e-commerce and the healthcare industry.

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Google Ads updates on phrase and broad modifier matchesGoogle Ads updates on phrase and broad modifier matches

Google Ads is updating the phrase and broad matching behavior of keywords starting on the 18th February, and this is long-awaited good news! You’re probably…

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What others are reading right now

5 signs your Google Shopping campaign isn’t working as good as it could5 signs your Google Shopping campaign isn’t working as good as it could

Google Shopping Ads are a big opportunity for your business. When they’re not performing as efficiently as they could be, it can quickly get frustrating.…

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E-A-T guidelines for improving your SEOE-A-T guidelines for improving your SEO

In my previous blog, I wrote about Google’s December core update. While little was known - and still is - about what it means, Google…

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Top 3 SEO trends for 2021Top 3 SEO trends for 2021

2020 proved to be a turbulent year for many. The unpredictability had brought forth many challenges for businesses, leading to the need of evolvement to…

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Critical Factors For PPC Success

Multi - Network Strategy

Today, an advertiser has to utilise multiple platforms to target users, not just one. A Polaris advertiser commits media budget on at least 3 platforms on average, including Google, Facebook and Apple networks.

Budget Analysis & Segmentation

As crucial as ever is the ability to efficiently apply media spend to campaigns. Our experience has shown that this is one of the most critical factors when determining the success of a campaign.

Connecting with Users through Storytelling

The beginning of every journey starts with a click and increasing the quality and volume of these clicks is the first step in PPC success. We champion our team to achieve the highest CTRs possible and have a monthly CTR champion award that we give out to the best performing PPC manager.

Conversion Rate Optimisation

Understanding the intent & expectation of your target audience allows us to enhance your onsite experience to fulfil your users' needs better. This is a continual process that requires constant attention and focus if your PPC strategy is to continue to succeed.

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Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
Jon DartnellSME, Retail, Travel, Professional ServicesJon DartnellAsk Jon
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