As a Google partner agency that comprises of passionate, qualified PPC Managers, we drive immediate business change by working with you to design and launch the perfect ad account to increase sales activity within your business.
Working across Google Ads and Bing, we are able to audit existing ad accounts that are underperforming or build brand new ad accounts if you are entering paid advertising for the first time.
We find that working with business owners, the goal is always to increase sales or leads, and this is the rationale we apply when calculating how to commit your media spend.
We take pride in our capabilities and advanced knowledge of the Google Ads platform, and also the business acumen we have that shapes our approach.
We apply very tight targeting controls, test constantly, and also analyse your websites conversion rates to see how we can continue to improve the performance of our campaigns.
We can help you start your advertising journey by building you a brand new, robust ad account thats cross compatible with Bing too. All accounts have clear roadmaps and KPIs from launch.
We regularly audit existing Google Ad accounts and identify how we can make your investment do more for your business. All of our paid search managers are passionate about technology and are abreast of the latest tools to be released
If you have an online shop and you want your products to feature in Googles results, we can help. We have a series of Google Shopping Feed tools which we can use to drive product sales for your business.
We have experience in driving leads for trades, services, clinics and many other types of businesses through Google Ads. We will build a lead generation campaign to drive leads that are qualified and in the market to buy your services.
We can also run Facebook ad campaigns, targetting B2C users when they are on Facebook or Instagram. We target existing website visitors using custom audiences, or create new audiences to drive new users to your business website.
Especially useful for B2B business owners, we can run paid campaigns to drive leads from specific people in specific job roles or functions from within Linkedin. We are experts in running inmail, sponsored content and text ad campaigns.
As a leading Google partner agency, we have over 10 years’ experience in driving traffic, leads and sales through PPC advertising.
Our proprietary reporting suite Bright Metrics acts as a real time reporting portal, allowing clients to login and access both Google analytics and Google Ads data in one central location.
We also keep abreast of the latest updates and changes to the Google Ads platform and PPC advertising strategies, testing new features and ideas so that we can continue to understand how to best advertise your business through PPC marketing.
Our PPC team comprises of paid search experts that have experience in different areas, both as consumers and digital marketing professionals.
We champion our Google PPC managers to constantly analyse marketplaces, use data to make decisions and build strategies that start with user targeting and end with checkout page optimisation.
We hold regular training events on the Google Ads platform and meet with other PPC professionals within the industry to discuss best practice and compliance.
At POLARIS we believe reaching your goals should be simple, with clear reporting and transparent insights at all times.
"The Polaris team perfectly understood and identified key audiences to target with keywords and locations in London. This expertly aligned our business objectives and therefore increased the number of new patient inquiries coming in on a monthly basis "Ramon TahmassebiSurgeon, The Hand Specialist
With the assistance of some basic PPC resources & tools we can help you plan your paid media strategy more effectively. Take a look at these resources and download what you feel useful for your PPC campaign needs.
What is the Amazon Advertising Platform? Amazon Advertising Platform is all about Amazon PPC and running pay-per-click ads on their Ad Platform. This way of…
Working within a B2B SEO Agency, can encompass many things. One of these, include learning and working around Google's updates and changes, to both their…
Within Google ads, advertisers have the ability to track performance through a feature called conversions or “conversion tracking”. There are many ways to setup and…
With the ongoing issues around Covid-19 hitting the high street, the online opportunity for the Christmas period for ecommerce stores is potentially even larger than…
In my previous blogs, I've covered the what, why and how to for those looking to integrate content marketing into their business strategy. But now,…
The success of your PPC campaign will highly depend on your quality score. A better score indicates a lower cost-per-click and in turn translate to better and faster RoI.
Do you have clear call to actions on your landing page? Analyse your page to understand why users might not be converting.
What will set your campaign apart is determining what makes you different from your competitors.
Not all traffic across devices has the same goals or desires the same experience.
Want to ask an expert about your business?