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Google Ads Management Agency

User First Google Ads Campaigns

As a Google partner agency that comprises of passionate, qualified PPC Managers, we drive immediate business change by working with you to design and launch the perfect ad account to increase sales activity within your business.

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Our Google Ads Management Services

Working across Google Ads and Bing, we are able to audit existing ad accounts that are underperforming or build brand new ad accounts if you are entering paid advertising for the first time.

We find that working with business owners, the goal is always to increase sales or leads, and this is the rationale we apply when calculating how to commit your media spend.

We take pride in our capabilities and advanced knowledge of the Google Ads platform, and also the business acumen we have that shapes our approach.
We apply very tight targeting controls, test constantly, and also analyse your websites conversion rates to see how we can continue to improve the performance of our campaigns.

New Account Build

We can help you start your advertising journey by building you a brand new, robust ad account thats cross compatible with Bing too. All accounts have clear roadmaps and KPIs from launch.

Inheriting Existing Account

We regularly audit existing Google Ad accounts and identify how we can make your investment do more for your business. All of our paid search managers are passionate about technology and are abreast of the latest tools to be released

Google Shopping

If you have an online shop and you want your products to feature in Googles results, we can help. We have a series of Google Shopping Feed tools which we can use to drive product sales for your business.

Lead Generation Campaigns

We have experience in driving leads for trades, services, clinics and many other types of businesses through Google Ads. We will build a lead generation campaign to drive leads that are qualified and in the market to buy your services.

Facebook Ad Campaigns

We can also run Facebook ad campaigns, targetting B2C users when they are on Facebook or Instagram. We target existing website visitors using custom audiences, or create new audiences to drive new users to your business website.

Linkedin Ad Campaigns

Especially useful for B2B business owners, we can run paid campaigns to drive leads from specific people in specific job roles or functions from within Linkedin. We are experts in running inmail, sponsored content and text ad campaigns.

52%
of global internet traffic coming from mobile devices, at Polaris,
we understand the importance of implementing cross device marketing strategies for our clients through Google Ad campaigns

Our Google Ad Management Service

As a leading Google partner agency, we have over 10 years’ experience in driving traffic, leads and sales through PPC advertising.

Our proprietary reporting suite Bright Metrics acts as a real time reporting portal, allowing clients to login and access both Google analytics and Google Ads data in one central location.

We also keep abreast of the latest updates and changes to the Google Ads platform and PPC advertising strategies, testing new features and ideas so that we can continue to understand how to best advertise your business through PPC marketing.

Our Agency Principles

Google Partner AgencyExperts in User TargetingCost & Revenue based KPIsCreative Ad Writers in houseCRO & UX specialists Weekly PPC Analytics

A Google Ads Agency Focused on ROI

Our PPC team comprises of paid search experts that have experience in different areas, both as consumers and digital marketing professionals.

We champion our Google PPC managers to constantly analyse marketplaces, use data to make decisions and build strategies that start with user targeting and end with checkout page optimisation.

We hold regular training events on the Google Ads platform and meet with other PPC professionals within the industry to discuss best practice and compliance.

Learn more about our PPC managers

Talk to Us About Your PPC Strategy

At POLARIS we believe reaching your goals should be simple, with clear reporting and transparent insights at all times.

"The Polaris team perfectly understood and identified key audiences to target with keywords and locations in London. This expertly aligned our business objectives and therefore increased the number of new patient inquiries coming in on a monthly basis "
Ramon TahmassebiSurgeon, The Hand Specialist

PPC
Resources

With the assistance of some basic PPC resources & tools we can help you plan your paid media strategy more effectively. Take a look at these resources and download what you feel useful for your PPC campaign needs.

Learning Corner

How to Increase Quality ScoreIncrease your quality score with these 5 easy to follow PPC tips.
Ad Copy Writing TipsImprove your Ad copy writing skills for PPC campaigns.
Semantic keywords in 2020Understand Semantic Keywords and how you can research them more effectively.

Latest Google Ads blog posts

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What others are reading right now

The fundamentals of marketing & communicationsThe fundamentals of marketing & communications

Within any marketing campaign, there are some fundamental questions which business owners and marketing professionals always need to ask/answer before proceeding with a strategy. Whats…

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CTR is a digital marketing acronym that refers to the percentage of people who view your ad and then actually go on to click the…

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Key Areas of Building A Positive Link ProfileKey Areas of Building A Positive Link Profile

Taking the time to understand the link profile of a website is essential to SEO success. When working with clients will group link auditing, acquisition…

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Critical Factors For PPC Success

Ad Relevance & Quality Score

The success of your PPC campaign will highly depend on your quality score. A better score indicates a lower cost-per-click and in turn translate to better and faster RoI.

Effective Landing Pages

Do you have clear call to actions on your landing page? Analyse your page to understand why users might not be converting.

Unique Selling Propositions

What will set your campaign apart is determining what makes you different from your competitors.

Create a Mobile-Optimised Experience

Not all traffic across devices has the same goals or desires the same experience.

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Want to ask an expert about your business?

L&D, Martech, E-Commerce, EventsGeorge GaultAsk George
B2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
SME, Retail, Travel, Professional ServicesJon DartnellAsk Jon
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