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Google Shopping Campaigns

User First Google Shopping Campaigns

Using our suite of shopping feed optimisation tools, we increase the relevancy and average positions of your products within google shopping results so that you can get more potential customers clicking through and buying your products.

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Our Google Shopping Management Services

Our Google Shopping campaigns are designed to focus on optimising your product feed so that your products compete more effectively within the product listing ads (PLAs) within the google search results.

Using our suite of optimisation tools, we are able to analyse your market and competitors and apply unique enhancements that will allow your products to appear before your competitors for any given product. We optimise every product attribute within a feed, and are able to completely rewrite product names, descriptions, and features without changing your original feed or website.

Retail

Experience in optimising your ecommerce products to appear higher in Product Listing Ads

Fashion

Optimising your fashion products to appear higher for popular searches including garment type, colour, size.

Home & Garden

Driving exposure for both off the shelf and custom order products for the everyday customer at home

Grocery

Driving new customers that repeat purchase over time for food, drink and other grocery products

Sports & Fitness

Increasing sales & enquiries for equipment, clothing and services for health and fitness businesses

FMCG

Experience in working on products that drive an initial click and then lead onto further products being purchased

76.4%
of retail search ad spend is driven by Google Shopping ads,
at Polaris we understand the importance of adapting to new ad formats to grow your business

Our PPC Account Process

We have experience in optimising product feeds for clients across fashion, retail, FMCG, telecoms, travel, and home and garden.

As an agency we like to measure performance on a spend/return basis, measuring every pound yielded for every pound spent (including our management fee).

Our paid search team comprises of data analysts, story telling experts, and paid search managers that all work collectively to execute and manage PPC campaigns that drive a measurable return on your investment.

Our PPC Account Process

Our Agency Principles

Optimise all product dataIncrease CTR for your productsOutrank your competitors Inclusion within CSSAny size feed optimisedProduct performance analytics

An PPC Agency Focused on ROI

Our PPC Managers are all google accredited professionals and have taken the google shopping exam specifically.

As well as being able to utilise Google Merchant Centre and Google Ads to setup a product feed, our Google shopping feed experts work with you to improve the information you provide in your product feed, increasing satisfaction levels of potential customers looking to buy.

All of our PPC team attend regular industry events and contribute their expertise and learning to industry magazines such as Search Engine Land & Search Engine Watch.

Learn more about our PPC managers
An PPC Agency Focused on ROI

Talk to Us About Your PPC Strategy

At POLARIS we believe reaching your goals should be simple, with clear reporting and transparent insights at all times.

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"The Polaris team perfectly understood and identified key audiences to target with keywords and locations in London. This expertly aligned our business objectives and therefore increased the number of new patient inquiries coming in on a monthly basis "
Adam BenjaminAdam BenjaminParadox London

PPC
Resources

With the assistance of some basic PPC resources & tools we can help you plan your paid media strategy more effectively. Take a look at these resources and download what you feel useful for your PPC campaign needs.

Learning Corner

How to Increase Quality ScoreIncrease your quality score with these 5 easy to follow PPC tips.
Ad Copy Writing TipsImprove your Ad copy writing skills for PPC campaigns.
Semantic keywords in 2020Understand Semantic Keywords and how you can research them more effectively.

Latest Google Shopping blog posts

How to improve your Google Shopping AdsHow to improve your Google Shopping Ads

If you’re an online merchant, Google Shopping Ads are an ideal way to boost your visibility. Also known as Product Listing Ads, Google Shopping ads…

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Why Mobile Bid Adjustments Are Key For E-commerce PPCWhy Mobile Bid Adjustments Are Key For E-commerce PPC

In an age where there are more mobile devices than toothbrushes in the world, it’s no surprise that mobile-first marketing strategies are increasing in importance.…

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ASOS: A New Strategy for E-Commerce SEOASOS: A New Strategy for E-Commerce SEO

A £220bn industry worldwide, fashion is a fast moving, infinitely varied and highly competitive landscape for SEO agencies and professionals alike. A data-led strategy and…

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What others are reading right now

Is your Google Ads campaign tracking performance correctly?Is your Google Ads campaign tracking performance correctly?

Within Google ads, advertisers have the ability to track performance through a feature called conversions or “conversion tracking”.  There are many ways to setup and…

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All you need to know about Core Web Vitals and SEO Rankings!All you need to know about Core Web Vitals and SEO Rankings!

Google has recently announced a few updates, as usual these are updates to its free systems with the inclusion of elements such as Core Web…

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TikTok: A New Advertising PlatformTikTok: A New Advertising Platform

In the Digital Marketing industry, most especially as a B2B SEO agency, we’ve begun to see the potential of TikTok. More specifically, Tik Tok as…

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Critical Factors For Google Shopping Success

Advertising Price

We have our own in-house tools to optimise your feed before we advertise your products in Google

Product Names

Lower your advertising costs with us and increase the visibility of your Google Shopping campaigns

Competitor Analysis

A properly structured account is crucial when running Google Shopping campaigns, the structure should be aligned to your business goals

CSS Inclusion

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Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
Jon DartnellSME, Retail, Travel, Professional ServicesJon DartnellAsk Jon
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