Using our suite of shopping feed optimisation tools, we increase the relevancy and average positions of your products within google shopping results so that you can get more potential customers clicking through and buying your products.
Our Google Shopping campaigns are designed to focus on optimising your product feed so that your products compete more effectively within the product listing ads (PLAs) within the google search results.
Using our suite of optimisation tools, we are able to analyse your market and competitors and apply unique enhancements that will allow your products to appear before your competitors for any given product. We optimise every product attribute within a feed, and are able to completely rewrite product names, descriptions, and features without changing your original feed or website.
Experience in optimising your ecommerce products to appear higher in Product Listing Ads
Optimising your fashion products to appear higher for popular searches including garment type, colour, size.
Driving exposure for both off the shelf and custom order products for the everyday customer at home
Driving new customers that repeat purchase over time for food, drink and other grocery products
Increasing sales & enquiries for equipment, clothing and services for health and fitness businesses
Experience in working on products that drive an initial click and then lead onto further products being purchased
We have experience in optimising product feeds for clients across fashion, retail, FMCG, telecoms, travel, and home and garden.
As an agency we like to measure performance on a spend/return basis, measuring every pound yielded for every pound spent (including our management fee).
Our paid search team comprises of data analysts, story telling experts, and paid search managers that all work collectively to execute and manage PPC campaigns that drive a measurable return on your investment.
Our PPC Managers are all google accredited professionals and have taken the google shopping exam specifically.
As well as being able to utilise Google Merchant Centre and Google Ads to setup a product feed, our Google shopping feed experts work with you to improve the information you provide in your product feed, increasing satisfaction levels of potential customers looking to buy.
All of our PPC team attend regular industry events and contribute their expertise and learning to industry magazines such as Search Engine Land & Search Engine Watch.
At POLARIS we believe reaching your goals should be simple, with clear reporting and transparent insights at all times.
"The Polaris team perfectly understood and identified key audiences to target with keywords and locations in London. This expertly aligned our business objectives and therefore increased the number of new patient inquiries coming in on a monthly basis "
Adam BenjaminParadox LondonWith the assistance of some basic PPC resources & tools we can help you plan your paid media strategy more effectively. Take a look at these resources and download what you feel useful for your PPC campaign needs.
What is the Amazon Advertising Platform? Amazon Advertising Platform is all about Amazon PPC and running pay-per-click ads on their Ad Platform. This way of…
Working within a B2B SEO Agency, can encompass many things. One of these, include learning and working around Google's updates and changes, to both their…
If you’re an online merchant, Google Shopping Ads are an ideal way to boost your visibility. Also known as Product Listing Ads, Google Shopping ads…
With the ongoing issues around Covid-19 hitting the high street, the online opportunity for the Christmas period for ecommerce stores is potentially even larger than…
In my previous blogs, I've covered the what, why and how to for those looking to integrate content marketing into their business strategy. But now,…
On the 11th of September, Brighton SEO held their Crawl and Indexation summit - a fantastic opportunity for SEO professionals and enthusiasts to learn all…
We have our own in-house tools to optimise your feed before we advertise your products in Google
Lower your advertising costs with us and increase the visibility of your Google Shopping campaigns
A properly structured account is crucial when running Google Shopping campaigns, the structure should be aligned to your business goals
Want to ask an expert about your business?
