Ecommerce brands trust POLARIS for their SEO Strategy.

Contact Us

Ecommerce SEO Services

At POLARIS we deliver a full 360 Ecommerce SEO solution for online brands, because we know what it takes to outrank your competitors to receive clicks that convert. As a leading SEO agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting a best practice approach to Ecommerce SEO.

  • Ecommerce SEO Audit
  • Programmatic SEO
  • Technical SEO
  • Ecommerce Site Migrations
  • Content Marketing
  • Ecommerce Digital PR
  • Ecommerce Analytics & GA4

Auditing your current SEO performance across onsite, technical and offsite to determine what SEO opportunity looks like to increase ecommerce sales online.

We know that your SEO goal is to increase market share against other ecommerce competitors online. After an initial call to learn more about your current situation and objectives, our team will evaluate your business' current SEO performance, starting with an in-depth audit of how you perform for key categories within your business, and products too where relevant.

We use our expertise, passion and ecommerce SEO experience to share the exact challenges you face and how we can partner to overcome them, together.

SEO Audit Services

Guiding you and your technical team on how to optimise your product catalogue database at scale, through automation.

Programmatic SEO or SEO Automation is the process of applying rule based logic to product databases to create optimised pages at large scale. Perfect as a part of an Ecommerce SEO strategy for large scale sites.

Our technical SEO managers will conduct thorough research into your product data, and database structures before delivering a series of proposed rules to implement as a part of a site wide programmatic SEO strategy.

We have experience in implementing rule based logic in a variety of ecommerce platforms, including Magento, Salesforce, Netsuite, Oracle and Shopify Plus.

An SEO strategy can only progress if your website is technically proficient for search engine crawlers and user experience. We demand technical SEO excellence from our partners, and we deliver on it.

Our technical SEO services comprises over 35 technical evaluation areas including mobile, site speed, security, crawling and indexation, and host server analysis.

Our technical team is best in class and have worked on both large scale international domain structures (multiple CCtlds) and large scale ecommerce websites.

We stand by our technical SEO services and are a true partner when it comes to owning the actioning outcomes and ensuring all parties align to deliver against them.

Technical SEO Services

Launching a new ecommerce website is a high risk project that requires an experienced SEO partner to take the lead.

Our proven 5 phase SEO migration service model ensures a seamless transition that maintains and enhances your website's organic rankings and performance.

Starting right from the point of website planning, we will conduct a thorough performance evaluation to determine which areas of your Ecommerce store are performing the best and must be retained through migration.

Of course, if executed correctly, an ecommerce site migration isn't just about retaining performance, it's about increasing performance too. This is why Ecommerce brands choose POLARIS as their SEO partner.

Ecommerce Site Migrations

We deliver short form, long form and campaign based content that fuels your SEO and wider marcomms strategy to achieve your communication objectives and drive engagement.

Our inhouse content and digital PR teams appreciate the importance of user targeting and understand their informational needs. We craft content that focuses specifically on these areas so that our content engages the right people at the right time, guiding them as they travel on a journey with your brand.

Our content marketers are experts in understanding user intent and analysing both the search landscape and competitive landscape to determine the type of content that's required to achieve a satisfied reader.

Content Marketing Agency

Partnering with you to deliver digital PR that promotes your ecommerce brand and products for rank gain.

We partner with ecommerce retailers and brands that are competing in organic auctions and need the power of digital PR to outrank their competition.

Utilising your product range and our contact database, we know how to position your brand to be of interest to leading editors so that they want to feature you when you need it most.

Partnering with POLARIS will ensure your brand has value from its PR not just today, but tomorrow as well.

Digital PR Agency

Auditing and building custom tracking solutions for ecommerce brands that want accuracy in their data when it comes to performance reporting.

Our data analytics team work with brands to implement tracking and analytics solutions that give clarity to marketers, on all aspects of digital performance.

Whether it's Google Analytics 360 or Adobe Analytics, our team have the experience to build enterprise level tracking solutions for your ecommerce business.

Ecommerce Analytics

Critical Success Factors for Ecommerce SEO in 2024

As a leading Ecommerce SEO and Content Agency, our team consider critical areas of our approach when planning and executing campaigns for brands.

Behavioural Analysis

Understanding who your target audience is, what drives them and how they behave online is critical to Ecommerce SEO success. Google is one of many destinations, and with platforms like TikTok to consider, understanding your target customer's behaviour will ensure RoI from your SEO investment.

Programmatic SEO

With vast product catalogues comes the challenge of optimising for maximum gain. A split approach which allows for entire catalogue optimisation through SEO automation and then a further layer of category and product level SEO is paramount in ensuring SEO success.


Ensuring your brand is trusted and seen as a good company to deal with is paramount in a users decision making process when choosing to transact. Ensuring you tick these boxes and communicate them on site is critical to driving rankings and conversions through SEO.

Ecommerce Sectors

  • Fashion & Retail
  • Gifts & Experiences
  • Wholesalers & Manufacturers

Driving customers and sales for your Ecommerce brand.

Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.

We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.

We partner with Fashion & Retail businesses to drive an increase in knowledge, and SEO performance, so that both you and your business journey forward with POLARIS.

Fashion & Retail SEO Services

Sharing the happiness of your brand online

We have worked with a number of leading retailers offering gifts and experiences to bring happiness to customers worldwide.

We understand that targeting the sentiment of the gift giver is key, whilst also thinking about the needs and desires of the potential recipient too.
Our SEO agency is renowned for being able to drive SEO and brand awareness performance through SEO campaigns, content marketing and digital PR services.

Gifts & Experiences SEO Services

Guiding you on setting up a D2C arm to your business.

We have advised many wholesalers and manufacturers on how to develop a D2C proposition and take product directly to market.

The benefits are significant; with higher margin and the ability to connect with customers directly, the growth potential is vast.

We support businesses of all size in planning, building and executing a carefully considered approach that is realistic in investment and time required to get to fruition.

Wholesalers & Manufacturers Marketing Services

The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.

38%Increase in Revenue

Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.

250%ROI from one category application
954%Increase in Organic Traffic

Our Ecommerce SEO team

Our Ecommerce SEO agency team comprises of talented, passionate marketers that enjoy working with Ecommerce brands because they are consumers too.

We enjoy the fast paced nature Ecommerce SEO partnerships bring and the challenges we have to overcome to beat the competition.

2400%Average RoI experienced by a POLARIS partner

Gain best practice knowledge and drive growth by partnering with POLARIS.

Request an Audit Now
8.1 Trn

Retail Ecommerce sales are expected to grow to by 2026

Read our definitive guide to


SEO for Marketers in 2024. A dedicated resource to guide all levels of marketer to SEO success.

Ecommerce SEO Buyers Guide 2024

Demographic Profiling & Search Behaviour

Driving a higher RoI because we understand your customers.

Ecommerce SEO requires marketers to have a clear understanding of who a target customer is and what their needs are that drive them online. At POLARIS, our agency approach is led by a customer profiling exercise to determine what typical behaviour looks like so that we can position your brand at the right place, at the right time, online.

We marry your performance data with our own profiling data gathered from working on SEO campaigns since 2009. Coupling these data points means that we have a unique approach to directing SEO campaigns which result in a higher RoI for our partners.

Consumer Insights Agency

Empowering brands to execute best practice SEO

"They worked with us to understand the nuances across different customer segments across the business season to season."

E-commerce SEO Platforms
We Optimise

As a leading SEO agency with clients globally, our e-commerce SEO processes are designed to maximise your platform and achieve your business goals. From keyword research and optimisation to competitor analysis and site audit, we provide comprehensive services to help you improve your search engine rankings, drive more traffic, and increase revenue.

  • Adobe Commerce (Formerly Magento)
  • BigCommerce
  • React
  • Salesforce Commerce Cloud
  • Shopify
  • Volusion
  • Wordpress Woocommerce

Adobe Commerce (formerly Magento) is is an open-source e-commerce platform.

It is a flexible and scalable commerce platform that lets you create uniquely personalised B2B and B2C experiences, no matter how many brands you have. Leading e-commerce brands have been using Adobe Commerce for a number of years. The platform offers scalability and connectivity to internal systems for a complete end to end solution.

Adobe Commerce SEO Services

BigCommerce is a powerful eCommerce platform that offers features and tools to help businesses establish and manage their eCommerce stores effectively.

The platform of choice for challenger brands, BigCommerce offers e-commerce retailers an e-commerce solution that combines the best of SaaS and API enabled flexibility that fits within your business.

BigCommerce SEO Services

React is a free and open-source JavaScript library initially developed by Meta for building web and mobile applications.

Businesses use React to create e-commerce solutions because a custom solution is required to meet specific objectives. Because of its ability to create fast, efficient, and scalable web applications, React has gained stability and popularity.

React SEO Services

Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites.

Salesforce Commerce is an enterprise level solution that powers brands to offer their customers unrivalled digital experiences. POLARIS has experience in working with brands to optimise their Salesforce Commerce stores for global customer acquisition.

Salesforce Commerce Cloud Services

As a leading E-commerce SEO Agency, we have witnessed first-hand how the Shopify e-commerce platform has grown to become a powerhouse for online retailers.

Shopify is an e-commerce CMS platform that allows businesses to create their own online store and sell products and/or services to customers online. POLARIS works with retailers on all Shopify platforms, including Shopify plus.

Shopify SEO Services

Volusion is an off-the-shelf e-commerce shopfront solution that offers start up retailers a simple and easy to use ecommerce solution.

One of the oldest ecommerce website builders around, Volusion allows to create, design, and customize a website, then start selling through it. Kick off your e-commerce journey with this platform.

Volusion SEO Services

WooCommerce is an open-source e-commerce plugin for WordPress

One of the most popular e-commerce platforms available, WooCommerce is a highly customisable platform used by large and small retailers for online sales. The POLARIS team know how to optimise the code bases, plugins, and experience for mobile.

WooCommerce SEO Services
Contact Us

Start your journey

Experts in driving performance through SEO.
400 mdriven in sales
2.8 Bntransactions recorded
2400 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
  • This field is for validation purposes and should be left unchanged.

Ecommerce SEO FAQs

  • What is ecommerce SEO and why is it different to other forms of SEO?

    Ecommerce SEO is the practice of optimising online stores to improve visibility in search engine results. It differs from other forms of SEO because it specifically focuses on B2C (Business to Consumer) product-driven optimisation, site structure, unique content challenges, product variations, user reviews, and technical considerations specific to ecommerce websites. By implementing ecommerce SEO strategies, businesses can increase their online visibility, drive organic traffic, and boost conversions.

  • What are the benefits of ecommerce SEO?

    Ecommerce SEO provides numerous benefits for online retail businesses, including increased organic traffic and improved search engine rankings. By optimising website structure, product pages, and user experience, you can target specific traffic in the hopes of boosting conversion rates. Additionally, ecommerce SEO offers long-term results, reducing reliance on paid advertising and fostering sustainable growth for online stores.

  • How can my ecommerce store increase web traffic and organic revenue?

    To increase web traffic and organic revenue for your ecommerce store, implementing an effective ecommerce SEO strategy is essential. At POLARIS we have a team of SEO professionals with years of experience and all the knowledge you need. By combining the ecommerce SEO tactics suggested by the team, you can attract targeted organic traffic, boost visibility, and increase your ecommerce store's revenue. Enquire now to start your Ecommerce SEO journey.

  • How long does ecommerce SEO take before I see results?

    Seeing results from ecommerce SEO can vary depending on several factors. It will take some time for search engines to crawl and index your website's changes, and for your optimised pages to start ranking higher in search results. Typically, it can take several weeks before noticeable improvements in web traffic and rankings are observed. However, it is important to note that SEO is an ongoing process and is not something you will see results from overnight. Continuous optimisation and monitoring are required to maintain and improve your results over time. At Polaris we offer a variety of packages to cater to the needs of your online business while improving rankings.

  • How is ecommerce SEO different?

    Ecommerce SEO differs from other forms of SEO as it concentrates specifically on optimising online B2C stores and their product pages. Unlike other SEO practices, ecommerce SEO tackles unique challenges such as managing product variations, addressing user reviews, and mitigating potential issues with duplicate content. It also emphasizes optimising mobile responsiveness making sure the site is user friendly across all platforms

  • What ecommerce platforms does Polaris work with?

    At Polaris, we have extensive experience in optimizing e-commerce websites on a range of platforms, including Magento, WooCommerce, and Shopify. Our seasoned team of experts is well-versed in the unique nuances of each platform, allowing us to tailor our SEO strategies to maximize your website's performance and visibility, regardless of your chosen e-commerce framework. Whether you're running your online store on Magento's robust platform, leveraging Woo Commerce's flexibility within WordPress, or benefiting from Shopify's user-friendly environment, we have the knowledge and expertise to deliver outstanding results for your e-commerce business.