Our team of ecommerce seo consultants come together to provide your business with a complete Search engine optimisation function. Owning and managing a full 360 SEO ecommerce service for your business, we partner with you to ideate, direct, and execute SEO activities that increase your rankings and market share, over your competitors.
Our ecommerce seo team is spread out across the UK, with offices in London and Kent. We run ecommerce SEO campaigns and strategies targeting customers across all search engines, including Google and Bing, and internationally too.
Our business is underpinned by a decade of systems and processes, aswell as custom inhouse technology specifically for ecommerce SEO campaigns.
Using our inhouse keyword analysis tool, pinpoint, we analyse your performance at a product category level to determine strengths and opportunities with competitor intelligence in mind.
We benchmark what our current share of search is, and which specific competitors are dominating any particular product category so we know which competing approach to evaluate to drive our own success.
We will tell you what online ecommerce demand looks like, how much search traffic we are getting currently, and how much search traffic exists to gain from competitors.
Our ecommerce strategies cover a number of areas including
• technical seo
• onpage seo
• content & editorial
• digital pr & outreach
We carefully analyse how much effort needs to go into each of these 4 ecommerce SEO streams and then build a strategy that determines the exact activities required by all stakeholders, agency and client side.
A prioritised roadmap will be presented which details our shared objectives over a 90 day period, covering PDPs, PLPs, Brand authority and offsite coverage.
Our criteria evaluates a number of SEO critical factors, including user experience, product range, in page filtering, and onsite SEO element formation.
As a leading ecommerce company in London with over 15 years experience, our tool has been refined to evaluate your PLPs with our expert knowledge but also todays search engine requirements.
Our ecommerce team know that to optimise large product catalogues, we have to use automation. At POLARIS, we are experts in the field of programmatic SEO for ecommerce optimisation.
Combining an understanding of consumer search behaviour and your product attributes, our ecommerce SEO experts will devise a series of rule based logic to be integrated across your product catalogue.
This strategic approach has been proven to optimise large volumes of product at scale with over a 39% increase in long tail keyword rankings for POLARIS clients.
Programmatic SEO ServicesLed by our SEO Directors who have over 20 years experience in the field, we not only audit aspects of your technical SEO, but we manage your development resource to ensure efficient integration.
Project management with IT and Development stakeholders is as critical as SEO auditing. We have experience in making sure our scope gets into sprint and that requests are recognised for the business impact they will drive by increasing ecommerce SEO performance against other requests from the business.
Technical SEO for EcommerceAt POLARIS, we partner with you to ensure your editorial not only gets surfaced, but capitalises on the actual informational needs of consumers too.
We evaluate your existing editorial to determine how we can increase its SEO value, and we conduct research to provide you with guidance on trending topics and consumer demand inline with seasonal shifts.
Everygreen content is also key, and a great way to ensure that we work together in a way that’s smart and efficient.
Content CampaignsWe partner with internal PR teams to understand what your campaign plans are, and your brand goals, and how we can align to also impact SEO performance through the same activity. We support with intelligence, and outreach, educating internal PR and Content teams on the value that seo brings if considered and enveloped in the right way.
Our team of content and outreach experts have relationships with a large number of editors, influencers and journalists, that we connect with on a daily basis to develop your profile online.
Digital PR AgencyWe evaluate entire user journey from entrance to abandonment/completion to determine how we can increase the flow of customers through your journey.
We use leading conversation rate optimisation tools such as optimisely and hotjar, and put together recommendations that can be tested in conjunction with PPC teams and partners. This is one element of our data and analytics service, tailored for improving ecommerce performance.
Ecommerce Data & Analytics"They worked with us to understand the nuances across different customer segments across the business season to season."
We have worked on many ecommerce platforms for brands wanting a London ecommerce seo agency to increase their performance. Whether you are a challenger brand on shopify with a turnover over less than 10m, or a high street retailer on an enterprise level platform such as salesforce, we can assist.
It is a flexible and scalable commerce platform that lets you create uniquely personalised B2B and B2C experiences, no matter how many brands you have. Leading e-commerce brands have been using Adobe Commerce for a number of years. The platform offers scalability and connectivity to internal systems for a complete end to end solution.
Adobe Commerce SEO ServicesThe platform of choice for challenger brands, BigCommerce offers e-commerce retailers an e-commerce solution that combines the best of SaaS and API enabled flexibility that fits within your business.
BigCommerce SEO ServicesBusinesses use React to create e-commerce solutions because a custom solution is required to meet specific objectives. Because of its ability to create fast, efficient, and scalable web applications, React has gained stability and popularity.
React SEO ServicesSalesforce Commerce is an enterprise level solution that powers brands to offer their customers unrivalled digital experiences. POLARIS has experience in working with brands to optimise their Salesforce Commerce stores for global customer acquisition.
Salesforce Commerce Cloud ServicesShopify is an e-commerce CMS platform that allows businesses to create their own online store and sell products and/or services to customers online. POLARIS works with retailers on all Shopify platforms, including Shopify plus.
Shopify SEO ServicesOne of the oldest ecommerce website builders around, Volusion allows to create, design, and customize a website, then start selling through it. Kick off your e-commerce journey with this platform.
Volusion SEO ServicesOne of the most popular e-commerce platforms available, WooCommerce is a highly customisable platform used by large and small retailers for online sales. The POLARIS team know how to optimise the code bases, plugins, and experience for mobile.
WooCommerce SEO ServicesThe journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.
Dune London selected POLARIS for their Ecommerce SEO services to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.
Providing SEO services for Ecommerce businesses for 15 years, our team consider critical areas of our approach when planning and executing campaigns for brands.
Understanding who your target audience is, what drives them and how they behave online is critical to delivering Ecommerce SEO services. Google is one of many destinations, and with platforms like TikTok to consider, understanding your target customer's behaviour will ensure RoI from your SEO investment.
With vast product catalogues comes the challenge of optimising for maximum gain. A split approach which allows for entire catalogue optimisation through SEO automation and then a further layer of category and product level SEO is paramount in ensuring SEO success.
Ensuring your brand is trusted and seen as a good company to deal with is paramount in a users decision making process when choosing to transact. Ensuring you tick these boxes and communicate them on site is critical to driving rankings and conversions through SEO.
Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.
We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.
We partner with Fashion & Retail businesses to drive an increase in knowledge, and SEO performance, so that both you and your business journey forward with POLARIS.
Fashion & Retail SEO ServicesWe have worked with a number of leading retailers offering gifts and experiences to bring happiness to customers worldwide.
We understand that targeting the sentiment of the gift giver is key, whilst also thinking about the needs and desires of the potential recipient too.
Our SEO agency is renowned for being able to drive SEO and brand awareness performance through SEO campaigns, content marketing and digital PR services.
We have advised many wholesalers and manufacturers on how to develop a D2C proposition and take product directly to market.
The benefits are significant; with higher margin and the ability to connect with customers directly, the growth potential is vast.
We support businesses of all size in planning, building and executing a carefully considered approach that is realistic in investment and time required to get to fruition.
Wholesalers & Manufacturers Marketing ServicesGain best practice knowledge and drive growth by partnering with POLARIS.
Request an Audit Now“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
Ecommerce SEO is the practice of optimising online stores to improve visibility in search engine results. It differs from other forms of SEO because it specifically focuses on B2C (Business to Consumer) product-driven optimisation, site structure, unique content challenges, product variations, user reviews, and technical considerations specific to ecommerce websites. By implementing ecommerce SEO strategies, businesses can increase their online visibility, drive organic traffic, and boost conversions.
Ecommerce SEO provides numerous benefits for online retail businesses, including increased organic traffic and improved search engine rankings. By optimising website structure, product pages, and user experience, you can target specific traffic in the hopes of boosting conversion rates. Additionally, ecommerce SEO offers long-term results, reducing reliance on paid advertising and fostering sustainable growth for online stores.
To increase web traffic and organic revenue for your ecommerce store, implementing an effective ecommerce SEO strategy is essential. At POLARIS we have a team of SEO professionals with years of experience and all the knowledge you need. By combining the ecommerce SEO tactics suggested by the team, you can attract targeted organic traffic, boost visibility, and increase your ecommerce store's revenue. Enquire now to start your Ecommerce SEO journey.
Seeing results from ecommerce SEO services can vary depending on several factors. It will take some time for search engines to crawl and index your website's changes, and for your optimised pages to start ranking higher in search results. Typically, it can take several weeks before noticeable improvements in web traffic and rankings are observed. However, it is important to note that SEO is an ongoing process and is not something you will see results from overnight. Continuous optimisation and monitoring are required to maintain and improve your results over time. At Polaris we offer a variety of packages to cater to the needs of your online business while improving rankings.
Ecommerce SEO differs from other forms of SEO as it concentrates specifically on optimising online B2C stores and their product pages. Unlike other SEO practices, ecommerce SEO tackles unique challenges such as managing product variations, addressing user reviews, and mitigating potential issues with duplicate content. It also emphasizes optimising mobile responsiveness making sure the site is user friendly across all platforms
At Polaris, we have extensive experience in optimizing e-commerce websites on a range of platforms, including Magento, WooCommerce, and Shopify. Our seasoned team of experts is well-versed in the unique nuances of each platform, allowing us to tailor our SEO strategies to maximize your website's performance and visibility, regardless of your chosen e-commerce framework. Whether you're running your online store on Magento's robust platform, leveraging Woo Commerce's flexibility within WordPress, or benefiting from Shopify's user-friendly environment, we have the knowledge and expertise to deliver outstanding results for your e-commerce business.
Driving a higher ROI because we understand your customers.
Ecommerce SEO requires marketers to have a clear understanding of who a target customer is and what their needs are that drive them online. At POLARIS, our agency approach is led by a customer profiling exercise to determine what typical behaviour looks like so that we can position your brand at the right place, at the right time, online.
We marry your performance data with our own profiling data gathered from working on SEO campaigns since 2009. Coupling these data points means that we have a unique approach to directing SEO campaigns which result in a higher RoI for our partners.
Consumer Insights Agency