Ecommerce SEO Agency
Guiding Your Journey

Using the data we’ve gathered, and the analysis completed by our SEO strategists, we’ll create a detailed ecommerce strategy that targets the opportunities that we’ve discovered.

This strategy will cover both top-level keywords or categories, as well as specific product pages and topics that are critical to your customers online journey.

Our ecommerce strategies are designed with performance impact in mind, meaning we critique every opportunity to evaluate how quickly it will impact the performance of your site.

Coupling our background as a leading ecommerce company in London with technology such as the Kartessien index, we will evaluate your product listing pages (PLPs) across 66 requirements needed to comply with search engine policy.

We consider how well your product categories compete from a brand, experience, and technical perspective.

User experience is key, particular on mobile devices, and so analysing how well your website allows customers to search and browse your products is also critical in increasing your SEO performance.

Optimising product detail pages (PDPs) at scale is impossible, particularly if you are a global retailer with 1,000s of products.

For this reason, our technical SEO strategists will evaluate your ecommerce platforms capability to be enhanced through what we call programmatic SEO.

Combining an understanding of consumer search behaviour and your product attributes, our ecommerce SEO experts will devise a series of rule based logic to be integrated across your product catalogue.

This strategic approach has been proven to optimise large volumes of product at scale with over a 39% increase in long tail keyword rankings for POLARIS clients.

Technical SEO is the core element of our ecommerce seo services. Auditing your ecommerce platform, servers, and tech stack to determine opportunities to improve crawlability, indexation and user experience is key.

Led by our SEO Directors who have over 20 years experience in the field, we not only audit aspects of your technical SEO, but we manage your development resource to ensure efficient integration.

Project management with IT and Development stakeholders is as critical as SEO auditing. We have experience in making sure our scope gets into sprint and that requests are recognised for the business impact they will drive by increasing ecommerce SEO performance against other requests from the business.

Not every customer knows what they are looking for. This is where customers need inspiration, and editorial content serves their need.

Our Content and Outreach team has experience in evaluating your existing approach to producing onsite content. From researching into user intent and search behaviour to training editorial teams on how to produce content with a best practice approach to SEO in mind.

We will partner with your teams to seamlessly integrate into the day to day operations to gap fill the SEO processes that are missing and enhance the output that’s already in production.

Traditionally referred to as link building, we consider the approach to ecommerce SEO to have a critical need for offsite coverage in the form of PR.

We partner with leading influencers and bloggers, and have a media database of over 30,000 contacts that we utilise to drive authority for our ecommerce clients and SEO campaigns.

Increasing your market share focuses not just on your share of search, but also of new customers.

We evaluate entire user journey from entrance to abandonment/completion to determine how we can increase the flow of customers through your journey.

We use leading conversation rate optimisation tools such as optimisely and hotjar, and put together recommendations that can be tested in conjunction with PPC teams and partners. This is one element of our data and analytics service, tailored for improving ecommerce performance.