Ecommerce brands trust POLARIS for their SEO Services.

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Ecommerce SEO Services

At POLARIS we deliver a full 360 Ecommerce SEO service for online brands, because we know what it takes to outrank your competitors to receive clicks that convert. As a leading Ecommerce SEO agency operating globally, we have the experience to drive sales and product revenue for retailers and challenger brands that are serious about adopting a best-practice approach to SEO services for Ecommerce.

  • Search Performance & Market Share Analysis
  • Ecommerce SEO Strategy
  • Category Page Optimisation
  • Product Page Optimisation
  • Technical SEO for Ecommerce
  • Editorial Content and Campaigns
  • Digital PR & Influencer Outreach
  • Conversion Rate Optimisation

Before determining how to grow your ecommerce SEO performance, we determine what your current market share looks like against other ecommerce competitors.

We benchmark your current performance against theres so that we can see which competitors are getting the new customers we want and reverse engineer their strategies for success.
By analysing the performance of your key product categories, we can determine an ecommerce SEO strategy that fits in the short term and long term, driving impact from the first quarter together.

Using the data we’ve gathered, and the analysis completed by our SEO strategists, we’ll create a detailed ecommerce strategy that targets the opportunities that we’ve discovered.

This strategy will cover both top-level keywords or categories, as well as specific product pages and topics that are critical to your customers online journey.

Our ecommerce strategies are designed with performance impact in mind, meaning we critique every opportunity to evaluate how quickly it will impact the performance of your site.

Coupling our background as a leading ecommerce company in London with technology such as the Kartessien index, we will evaluate your product listing pages (PLPs) across 66 requirements needed to comply with search engine policy.

We consider how well your product categories compete from a brand, experience, and technical perspective.

User experience is key, particular on mobile devices, and so analysing how well your website allows customers to search and browse your products is also critical in increasing your SEO performance.

Optimising product detail pages (PDPs) at scale is impossible, particularly if you are a global retailer with 1,000s of products.

For this reason, our technical SEO strategists will evaluate your ecommerce platforms capability to be enhanced through what we call programmatic SEO.

Combining an understanding of consumer search behaviour and your product attributes, our ecommerce SEO experts will devise a series of rule based logic to be integrated across your product catalogue.

This strategic approach has been proven to optimise large volumes of product at scale with over a 39% increase in long tail keyword rankings for POLARIS clients.

Programmatic SEO Services

Technical SEO is the core element of our ecommerce seo services. Auditing your ecommerce platform, servers, and tech stack to determine opportunities to improve crawlability, indexation and user experience is key.

Led by our SEO Directors who have over 20 years experience in the field, we not only audit aspects of your technical SEO, but we manage your development resource to ensure efficient integration.

Project management with IT and Development stakeholders is as critical as SEO auditing. We have experience in making sure our scope gets into sprint and that requests are recognised for the business impact they will drive by increasing ecommerce SEO performance against other requests from the business.

Technical SEO for Ecommerce

Not every customer knows what they are looking for. This is where customers need inspiration, and editorial content serves their need.

Our Content and Outreach team has experience in evaluating your existing approach to producing onsite content. From researching into user intent and search behaviour to training editorial teams on how to produce content with a best practice approach to SEO in mind.

We will partner with your teams to seamlessly integrate into the day to day operations to gap fill the SEO processes that are missing and enhance the output that’s already in production.

Content Campaigns

Traditionally referred to as link building, we consider the approach to ecommerce SEO to have a critical need for offsite coverage in the form of PR.

We partner with leading influencers and bloggers, and have a media database of over 30,000 contacts that we utilise to drive authority for our ecommerce clients and SEO campaigns.

Digital PR Agency

Increasing your market share focuses not just on your share of search, but also of new customers.

We evaluate entire user journey from entrance to abandonment/completion to determine how we can increase the flow of customers through your journey.

We use leading conversation rate optimisation tools such as optimisely and hotjar, and put together recommendations that can be tested in conjunction with PPC teams and partners. This is one element of our data and analytics service, tailored for improving ecommerce performance.

Ecommerce Data & Analytics

Empowering Retail Brands to Exceed Their Sales Targets

"They worked with us to understand the nuances across different customer segments across the business season to season."

E-commerce SEO Platforms
We Optimise

As a leading SEO agency with clients globally, our e-commerce SEO services are designed to maximise your platform's capabilities and achieve your business goals. From keyword research and optimisation to competitor analysis and site audit, we provide comprehensive SEO services to help you improve your search engine rankings, drive more traffic, and increase revenue.

  • Adobe Commerce (Formerly Magento)
  • BigCommerce
  • React
  • Salesforce Commerce Cloud
  • Shopify
  • Volusion
  • Wordpress Woocommerce

Adobe Commerce (formerly Magento) is is an open-source e-commerce platform.

It is a flexible and scalable commerce platform that lets you create uniquely personalised B2B and B2C experiences, no matter how many brands you have. Leading e-commerce brands have been using Adobe Commerce for a number of years. The platform offers scalability and connectivity to internal systems for a complete end to end solution.

Adobe Commerce SEO Services

BigCommerce is a powerful eCommerce platform that offers features and tools to help businesses establish and manage their eCommerce stores effectively.

The platform of choice for challenger brands, BigCommerce offers e-commerce retailers an e-commerce solution that combines the best of SaaS and API enabled flexibility that fits within your business.

BigCommerce SEO Services

React is a free and open-source JavaScript library initially developed by Meta for building web and mobile applications.

Businesses use React to create e-commerce solutions because a custom solution is required to meet specific objectives. Because of its ability to create fast, efficient, and scalable web applications, React has gained stability and popularity.

React SEO Services

Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites.

Salesforce Commerce is an enterprise level solution that powers brands to offer their customers unrivalled digital experiences. POLARIS has experience in working with brands to optimise their Salesforce Commerce stores for global customer acquisition.

Salesforce Commerce Cloud Services

As a leading E-commerce SEO Agency, we have witnessed first-hand how the Shopify e-commerce platform has grown to become a powerhouse for online retailers.

Shopify is an e-commerce CMS platform that allows businesses to create their own online store and sell products and/or services to customers online. POLARIS works with retailers on all Shopify platforms, including Shopify plus.

Shopify SEO Services

Volusion is an off-the-shelf e-commerce shopfront solution that offers start up retailers a simple and easy to use ecommerce solution.

One of the oldest ecommerce website builders around, Volusion allows to create, design, and customize a website, then start selling through it. Kick off your e-commerce journey with this platform.

Volusion SEO Services

WooCommerce is an open-source e-commerce plugin for WordPress

One of the most popular e-commerce platforms available, WooCommerce is a highly customisable platform used by large and small retailers for online sales. The POLARIS team know how to optimise the code bases, plugins, and experience for mobile.

WooCommerce SEO Services

The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.

38%Increase in Revenue

Dune London selected POLARIS for their Ecommerce SEO services to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.

250%ROI from one category application
954%Increase in Organic Traffic

Our Ecommerce SEO team

Our Ecommerce SEO agency team comprises of talented, passionate marketers that enjoy working with Ecommerce brands because they are consumers too.

We enjoy the fast paced nature Ecommerce SEO partnerships bring and the challenges we have to overcome to beat the competition.

Critical Success Factors for Ecommerce SEO in 2024

Providing SEO services for Ecommerce businesses for 15 years, our team consider critical areas of our approach when planning and executing campaigns for brands.

Behavioural Analysis

Understanding who your target audience is, what drives them and how they behave online is critical to delivering Ecommerce SEO services. Google is one of many destinations, and with platforms like TikTok to consider, understanding your target customer's behaviour will ensure RoI from your SEO investment.

Programmatic SEO

With vast product catalogues comes the challenge of optimising for maximum gain. A split approach which allows for entire catalogue optimisation through SEO automation and then a further layer of category and product level SEO is paramount in ensuring SEO success.

Brand
Authority

Ensuring your brand is trusted and seen as a good company to deal with is paramount in a users decision making process when choosing to transact. Ensuring you tick these boxes and communicate them on site is critical to driving rankings and conversions through SEO.

Ecommerce Sectors

  • Fashion & Retail
  • Gifts & Experiences
  • Wholesalers & Manufacturers

Driving customers and sales for your Ecommerce brand.

Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.

We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.

We partner with Fashion & Retail businesses to drive an increase in knowledge, and SEO performance, so that both you and your business journey forward with POLARIS.

Fashion & Retail SEO Services

Sharing the happiness of your brand online

We have worked with a number of leading retailers offering gifts and experiences to bring happiness to customers worldwide.

We understand that targeting the sentiment of the gift giver is key, whilst also thinking about the needs and desires of the potential recipient too.
Our SEO agency is renowned for being able to drive SEO and brand awareness performance through SEO campaigns, content marketing and digital PR services.

Gifts & Experiences SEO Services

Guiding you on setting up a D2C arm to your business.

We have advised many wholesalers and manufacturers on how to develop a D2C proposition and take product directly to market.

The benefits are significant; with higher margin and the ability to connect with customers directly, the growth potential is vast.

We support businesses of all size in planning, building and executing a carefully considered approach that is realistic in investment and time required to get to fruition.

Wholesalers & Manufacturers Marketing Services
8.1 Trn

Retail Ecommerce sales are expected to grow to by 2026

Read our definitive guide to

Ecom

SEO for Marketers in 2024. A dedicated resource to guide all levels of marketer to SEO success.

Ecommerce SEO Buyers Guide 2024
2400%Average RoI acheived through our Ecommerce SEO services

Gain best practice knowledge and drive growth by partnering with POLARIS.

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Experts in driving performance through SEO.
400 mdriven in sales
2.8 Bntransactions recorded
2400 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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Ecommerce SEO FAQs

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  • What are ecommerce SEO services and why are they different to other forms of SEO?

    Ecommerce SEO is the practice of optimising online stores to improve visibility in search engine results. It differs from other forms of SEO because it specifically focuses on B2C (Business to Consumer) product-driven optimisation, site structure, unique content challenges, product variations, user reviews, and technical considerations specific to ecommerce websites. By implementing ecommerce SEO strategies, businesses can increase their online visibility, drive organic traffic, and boost conversions.

  • What are the benefits of ecommerce SEO services?

    Ecommerce SEO provides numerous benefits for online retail businesses, including increased organic traffic and improved search engine rankings. By optimising website structure, product pages, and user experience, you can target specific traffic in the hopes of boosting conversion rates. Additionally, ecommerce SEO offers long-term results, reducing reliance on paid advertising and fostering sustainable growth for online stores.

  • How can my ecommerce store increase web traffic and organic revenue?

    To increase web traffic and organic revenue for your ecommerce store, implementing an effective ecommerce SEO strategy is essential. At POLARIS we have a team of SEO professionals with years of experience and all the knowledge you need. By combining the ecommerce SEO tactics suggested by the team, you can attract targeted organic traffic, boost visibility, and increase your ecommerce store's revenue. Enquire now to start your Ecommerce SEO journey.

  • How long does ecommerce SEO take before I see results?

    Seeing results from ecommerce SEO services can vary depending on several factors. It will take some time for search engines to crawl and index your website's changes, and for your optimised pages to start ranking higher in search results. Typically, it can take several weeks before noticeable improvements in web traffic and rankings are observed. However, it is important to note that SEO is an ongoing process and is not something you will see results from overnight. Continuous optimisation and monitoring are required to maintain and improve your results over time. At Polaris we offer a variety of packages to cater to the needs of your online business while improving rankings.

  • How is ecommerce SEO different?

    Ecommerce SEO differs from other forms of SEO as it concentrates specifically on optimising online B2C stores and their product pages. Unlike other SEO practices, ecommerce SEO tackles unique challenges such as managing product variations, addressing user reviews, and mitigating potential issues with duplicate content. It also emphasizes optimising mobile responsiveness making sure the site is user friendly across all platforms

  • What ecommerce platforms does Polaris work with?

    At Polaris, we have extensive experience in optimizing e-commerce websites on a range of platforms, including Magento, WooCommerce, and Shopify. Our seasoned team of experts is well-versed in the unique nuances of each platform, allowing us to tailor our SEO strategies to maximize your website's performance and visibility, regardless of your chosen e-commerce framework. Whether you're running your online store on Magento's robust platform, leveraging Woo Commerce's flexibility within WordPress, or benefiting from Shopify's user-friendly environment, we have the knowledge and expertise to deliver outstanding results for your e-commerce business.

Retail Consumer Profiling & Search Behaviour

Driving a higher ROI because we understand your customers.

Ecommerce SEO requires marketers to have a clear understanding of who a target customer is and what their needs are that drive them online. At POLARIS, our agency approach is led by a customer profiling exercise to determine what typical behaviour looks like so that we can position your brand at the right place, at the right time, online.

We marry your performance data with our own profiling data gathered from working on SEO campaigns since 2009. Coupling these data points means that we have a unique approach to directing SEO campaigns which result in a higher RoI for our partners.

Consumer Insights Agency