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London's Leading Amazon SEO Agency

Advanced experts in Amazon Ecommerce SEO

As a leader in Ecommerce SEO for Amazon, we analyse and advise on all areas of technical requirements that allow for crawl, speed and structured data success. Our ecommerce experts work with with your business in mind, allowing your SEO campaigns to flourish from a core foundation of technical excellence.

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Amazon SEO Service

Analysing all aspects of your Amazon website and digital SEO profile, its our responsibility to present every possible opportunity to improve the health, accessibility and performance of your business' SEO. Taking a "technical wishlist" approach, we work with you and your development team to identify all opportunities that can successfully be integrated and others that may be challenging and therefore require creative workarounds.

Collaborating with you and your team in this fashion ensures you achieve maximum gain from our technical expertise and benefit in the long run too.


Trying to manage an ecommerce replatform or migration? We can ensure no loss of visibility or rankings to help set your business up for the future.

Speed Optimisation

Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.

On-page Optimisation

Building a website that is accessible and structured in the right way, including for voice search, is paramount to SEO success in 2022 and beyond. We build voice campaigns using effective structured data, actions and improvements to site accessibility.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

Our technical SEO specialists care about data and user experience. By pairing these two core elements at the heart of our work, understanding the data at hand and investigating issues to remedy them; we have built a strong underlying principle of technical excellence as an SEO agency.

Within our technical SEO work, whether a fixed or ongoing project, we work in a way that allows us to utilise both in-house tools, built from 10 years SEO experience, third party tools and individual expertise to have a three step process of auditing, testing and resolving issues on any technical project.

Every account with POLARIS has a dedicated technical SEO manager who will be working directly on your account and if need be can be responsible for integrating technical SEO changes and work to your website. This ensure's we can aid in speeding up delivery times through avoiding development sprints, increasing the rate at which technical changes are implemented and hit KPIs, targets faster.

Our SEO Account Process

Our SEO Principles

Experts in Ecommerce SEOReplatforming and Migration ExpertsPlatform & Theme File OptimsationSpeed & Load TroubleshootingDedicated Technical SEO ManagersTime & Date stamped Changes

What is Amazon SEO?

Amazon SEO is the process of optimizing product listings on Amazon to improve their visibility and ranking on the platform's search results. The goal is to increase the visibility of products to potential customers, which can lead to more clicks, conversions, and sales. Some key factors that impact Amazon SEO include product title, description, keywords, images, reviews, and pricing. By optimizing these elements, businesses can improve their Amazon SEO, which in turn will increase their chances of being seen by potential customers. This can lead to more sales and revenue on the platform.

Delivering Technical Excellence

Our Amazon Ecommerce SEO team are recognised within the industry as leading experts in the latest e-commerce SEO trends. We hire specifically for Ecommerce SEO roles based on people’s passion and ability to demonstrate long lasting technical & non technical SEO proficiency across all different sized websites, from 10-page local businesses through to large scale, global, multi-lingual websites.

Our team are never satisfied with their knowledge and attend regular training events, industry events and carry out R&D Projects internally in order to improve not just their own technical ability, but technical SEO practices as a whole within the industry itself.

Learn more about our SEO managers
Delivering Technical Excellence

Talk to Us About Your Amazon SEO Strategy

Fill out the form below with details of your current SEO challenges and goals for a free account audit.

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""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Adam BenjaminAdam BenjaminDirector, Paradox London

Critical Factors For SEO Success

Site Structure

With crawlers and users looking to find core parts of your site quickly, it is essential your site structure offers ease of use. Further, international or language tagging is essential for global sites.

Site Speed

No user likes a slow loading website and working to improve delivery of code, images and server performance will all improve SEO results.


Whether it is UX, voice, image reading or Alt tags – accessibility is becoming increasingly important to technical SEO. In 2022 it is essential to ensure your site is usable to all.

Structured Data

Well written, expansive structured data allows for websites to dictate to search engines where core areas of action are. This improves both crawling and diversity of search results.

Amazon SEO FAQs

What is an Amazon SEO agency?

As an Amazon SEO agency, POLARIS specialises in providing SEO services for e-commerce platforms like Amazon. This includes re-platforming, on-page optimisation and speed optimisation services with the goal of achieving more sales and traffic to your Amazon store.

How does SEO bring more people to my Amazon store?

SEO helps bring more people to your Amazon store by improving your product's visibility and ranking in Amazon's search results. By optimizing your product listings with relevant and high-traffic keywords, you can increase the likelihood that your products will appear at the top of search results for specific search queries. Other factors that can impact your product's ranking include the quality of your product images, descriptions, customer reviews, pricing, and availability. By optimizing these elements and building a strong reputation on Amazon, you can increase the visibility and sales of your products.

Is it worth paying an agency for Amazon SEO?

A reputable agency like POLARIS can provide you with a team of experienced Amazon SEO professionals who can help you optimize your product listings, track your rankings and sales, and provide recommendations for improving your Amazon store's performance.

Working with us can also free up your time and allow you to focus on other aspects of your business.

Is keyword research important for Amazon SEO?

Keyword research is crucial for Amazon SEO because it helps you identify the most relevant and high-traffic keywords to include in your product listings. By researching and incorporating the right keywords, you can increase the visibility of your products in Amazon's search results, attract more traffic to your listings, and potentially increase your sales. Without proper keyword research, your product listings may not be visible to shoppers to find and purchase your products on Amazon.

Request An Audit

Want to ask an expert about your Amazon Business?

Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
James FooteTechnical SEO, SEO Automation, Ecommerce SEOJames FooteAsk James

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