Request an Audit

Onsite SEO Agency

Increasing the effectiveness of your onsite SEO

Experts in the onsite optimisation of your website, whether it’s an ecommerce site and needs automated onsite seo or a nice B2B website that requires careful analysis and onsite optimisation.

Get In Touch →

Our Onsite SEO Service

Our onsite seo service focuses on ensuring that every critical landing page within your website has a clear opportunity to allow users and search engine crawlers to access and understand the products and services you offer and the related search queries that users will enter to search for you.

Keyword Research

Using our 4 step process we identify all variations of search queries used by your target audience to find your business, including Q&As.

Site Structure

Analysing your site structure, we will optimise it to best fit your business and user's needs, for the benefit of your user experience and SEO performance.

Competitor Research

Analysing the average performance of your top 5 organic competitors, we will identify the requirements needed to rank in the top positions of the serps and what we need to improve to achieve these results for you.

Landing Page Optimisation

Working through every critical landing page of your business, we will optimise all elements including the structure and how it loads to ensure its optimum for crawling and browsing.

Content Optimisation

Using our points based analysis tool, we will optimise all content from H1 tags to copy and images. We know the most common opportunities and recognise them quickly, integrating them for a clear short term increase in SEO rankings.

Image Optimisation

Next gen images are now the standard required by many search engines including Google. We not only optimise images by file size, but we are experts in optimising product images using automated scripts so that you can increase your reach through image search.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

As a critical part of every client campaign, our onsite process has evolved to cover over 80 different factors when working on a client website. Since inception, our agency process has followed a series of clear guidance documents, ensuring our SEO managers have always been thorough and covered all bases for onsite opportunities. Since 2019, these processes where developed to be become a part of our SEO project management tool, Bright Metrics.

Bright metrics now allows our SEO managers to be even faster and more efficient in identifying onsite opportunities, running regular crawls and checking for opportunities and highlighting them on an ongoing basis.

Working with Polaris, our clients achieve a sharp increase in the indexation and rankings of their website within the first 12 weeks of campaign inception.

Our SEO Account Process

Onsite SEO that Performs.

80 point Onsite ChecklistE.A.T & YMYL ComplianceOnsite Automation for EcommerceOngoing Competitive ResearchBalanced Approach for Users/RobotsWeekly Analytics & Reporting

An SEO Agency Focused on ROI

Our SEO account managers are recruited specifically for their enthusiasm, passion, and experience in digital marketing. We then take these individuals into our own and develop their potential through personalised development plans, combining a mix of both their personal goals and the goals of the agency.

The result is having a team of fantastic digital experts that can work with our clients to drive SEO change in an ever-changing world.

Our team regularly undergo internal and external training, improving their knowledge and capabilities on SEO areas such as ecommerce SEO, algorithm compliance, and content marketing strategies.

Learn more about our SEO managers
An SEO Agency Focused on ROI

Talk to Us About Your SEO Strategy

Fill out the form below with details of your current SEO challenges and goals for a free account audit.

  • This field is for validation purposes and should be left unchanged.
""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Adam BenjaminAdam BenjaminDirector, Paradox London


As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.

Learning Corner

What is YMYL?Learn about the Google Algorithm YMYL and what it means for your SEO
Voice Search in 2022Understand the Voice Search opportunities in 2022 and how you can utilise them
Semantic Keywords Learn about how keywords relate together to form semantic keyword groups.

Latest Onsite SEO blog posts

Common SEO Mistakes To Avoid In B2B MarketingCommon SEO Mistakes To Avoid In B2B Marketing

Search Engine Optimisation (SEO) is a critical aspect of digital marketing, enabling businesses to enhance their online visibility, attract organic traffic, and generate valuable leads.…

Read article
Structured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in GoogleStructured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in Google

Rich snippets, schema tagging, and why your business needs them Rich snippets and schema tagging are one of the best ways to enhance your results…

Read article
Website Migration ResourceWebsite Migration Resource

Many businesses large and small go through the process of changing elements of their destination website every 3-4 years. This is a process that can…

Read article

What others are reading right now

Is your gifting business SEO ready for Christmas?Is your gifting business SEO ready for Christmas?

Operating a gifting business means that Q4 should be the biggest period in your calendar. Your target customers will be searching online for gifts through…

Read article
Meet POLARIS' New SEO Manager - Azzurra PontiMeet POLARIS' New SEO Manager - Azzurra Ponti

Hey there! I'm Azzurra, and I've been part of the Polaris family for about three weeks now. Let me take you on a quick tour…

Read article
Dune London appoints POLARIS, the pure play SEO agency for its strategic SEO partner in 23/24Dune London appoints POLARIS, the pure play SEO agency for its strategic SEO partner in 23/24

POLARIS; the pure play SEO agency based in London, today announces its strategic partnership with affordable luxury footwear and accessories specialist Dune London, to increase…

Read article

Critical Factors For SEO Success

Voice Search

With users now carrying out search queries using voice search on their phones and home devices voice search cannot be ignored.

E.A.T Algorithm

Expertise, Authority, Trust. The E.A.T rating from Google's search rating guidelines applies to many websites and provides a strong basis that will assist with rankings and SEO performance in 2022.

Onsite Usability

Providing users with a clear, informative onsite experience is proven to assist in SEO performance and the average RoI of an SEO campaign.

User Led Content

Content is produced regularly by many businesses, however producing content that speaks to the needs of the user is what matters.

Request An Audit

Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
SME, Retail, Travel, Professional ServicesJon DartnellAsk Jon

Enter your details below to get in touch

  • This field is for validation purposes and should be left unchanged.

Enter your details below to download the resource

  • This field is for validation purposes and should be left unchanged.
  • Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
  • Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
  • This field is for validation purposes and should be left unchanged.