Request an Audit

London's Leading Magento SEO Agency

Advanced experts in Magento E-commerce SEO

As a leader in E-commerce SEO for Magento, we analyse and advise on all areas of technical requirements that allow for crawl, speed and structured data success. Our e-commerce experts work with your business in mind, allowing your SEO campaigns to flourish from a core foundation of technical excellence.

Get In Touch →

Magento SEO Service

Analysing all aspects of your Magento website and digital SEO profile, its our responsibility to present every possible opportunity to improve the health, accessibility and performance of your business' SEO. Taking a "technical wishlist" approach, we work with you and your development team to identify all opportunities that can successfully be integrated and others that may be challenging and therefore require creative workarounds.

Collaborating with you and your team in this fashion ensures you achieve maximum gain from our technical expertise and benefit in the long run too.


Trying to manage an ecommerce replatform or migration? We can ensure no loss of visibility or rankings to help set your business up for the future.

Speed Optimisation

Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.

On-page Optimisation

Building a website that is accessible and structured in the right way, including for voice search, is paramount to SEO success in 2022 and beyond. We build voice campaigns using effective structured data, actions and improvements to site accessibility.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

Our technical SEO specialists care about data and user experience. By pairing these two core elements at the heart of our work, understanding the data at hand and investigating issues to remedy them; we have built a strong underlying principle of technical excellence as an SEO agency.

Within our technical SEO work, whether a fixed or ongoing project, we work in a way that allows us to utilise both in-house tools, built from 10 years SEO experience, third party tools and individual expertise to have a three step process of auditing, testing and resolving issues on any technical project.

Every account with POLARIS has a dedicated technical SEO manager who will be working directly on your account and if need be can be responsible for integrating technical SEO changes and work to your website. This ensures we can aid in speeding up delivery times through avoiding development sprints, increasing the rate at which technical changes are implemented and hit KPIs, targets faster.

Our SEO Account Process

Our SEO Principles

Experts in E-commerce SEOReplatforming and Migration ExpertsPlatform & Theme File OptimsationSpeed & Load TroubleshootingDedicated Technical SEO ManagersTime & Date stamped Changes

What Is Magento SEO?

Our SEO experts optimize your online store built on the Magento platform for better visibility and higher rankings in search engine results pages. It involves various techniques such as optimizing website structure, creating SEO-friendly URLs, optimizing product descriptions and meta tags, building quality backlinks, and improving website speed and user experience.

The goal of Magento SEO is to increase organic traffic to the online store, improve the store's visibility in search engine results, and ultimately increase sales and revenue. It is a continuous process that requires regular monitoring and optimization to stay ahead of competitors and maintain a strong online presence.

Magento 2 is the newer version of the e-commerce platform and has several significant differences from Magento 1 including improved performance, architecture, user interface, mobile responsiveness, and third-party integrations. In addition, Magento 2 is faster, more flexible, mobile-responsive and has better third-party integrations than Magento 1.

Delivering Technical Excellence

Our Magento E-commerce SEO team are recognised within the industry as leading experts in the latest e-commerce SEO trends. We hire specifically for E-commerce SEO roles based on people’s passion and ability to demonstrate long lasting technical & non technical SEO proficiency across all different sized websites, from 10-page local businesses through to large scale, global, multi-lingual websites.

Our team are never satisfied with their knowledge and attend regular training events, industry events and carry out R&D Projects internally in order to improve not just their own technical ability, but technical SEO practices as a whole within the industry itself.

Learn more about our SEO managers
Delivering Technical Excellence

Talk to Us About Your Magento SEO Strategy

Fill out the form below with details of your current SEO challenges and goals for a free account audit.

  • This field is for validation purposes and should be left unchanged.
""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Adam BenjaminAdam BenjaminDirector, Paradox London

Critical Factors For SEO Success

Site Structure

With crawlers and users looking to find core parts of your site quickly, it is essential your site structure offers ease of use. Further, international or language tagging is essential for global sites.

Site Speed

No user likes a slow loading website and working to improve delivery of code, images and server performance will all improve SEO results.


Whether it is UX, voice, image reading or Alt tags – accessibility is becoming increasingly important to technical SEO. In 2022 it is essential to ensure your site is usable to all.

Structured Data

Well written, expansive structured data allows for websites to dictate to search engines where core areas of action are. This improves both crawling and diversity of search results.

Magento SEO FAQs

What is a Magento SEO agency?

POLARIS is a Shopify SEO agency that focuses on delivering top-notch SEO services specifically tailored for e-commerce websites built on the Shopify platform. Our suite of services is designed to enhance your website's visibility and search engine ranking by employing a variety of SEO techniques, including keyword research, on-page optimisation, technical SEO, link building, and content optimisation. We are committed to helping your Shopify store succeed in the highly competitive online marketplace by optimising your website for search engines.

Why is Magento SEO important?

Magento SEO is crucial for your e-commerce site's visibility to users and search engines, which translates to more sales. Without a tailored SEO strategy by Magento experts at POLARIS, your site may struggle to compete.

As a company that specialises in Magento SEO, we can provide a bespoke plan to rank your site on page one of search engine results, optimizing your website structure, product descriptions, and backlinks.

How can I optimise keywords in Magento?

To optimize keywords in Magento, start by conducting thorough keyword research to identify relevant and high-traffic keywords to target. Then, ensure that your chosen keywords are incorporated into your product descriptions, meta tags, URLs, and other relevant on-page elements. Additionally, focus on building quality backlinks from reputable sources that include your target keywords. Regularly monitor your website's keyword performance and adjust your strategy as needed to ensure continued improvement.

What is the difference between Magento 1 and Magento 2?

Magento 2 is the newer version of the e-commerce platform and has several significant differences from Magento 1 including improved performance, architecture, user interface, mobile responsiveness, and third-party integrations. Magento 2 is faster, more flexible, and has better third-party integrations than Magento 1. Additionally, it is mobile-responsive and has a more user-friendly interface.

Request An Audit

Want to ask an expert about your Magento Business?

Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
James FooteTechnical SEO, SEO Automation, Ecommerce SEOJames FooteAsk James

Enter your details below to get in touch

  • This field is for validation purposes and should be left unchanged.

Enter your details below to download the resource

  • This field is for validation purposes and should be left unchanged.
  • Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
  • Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
  • This field is for validation purposes and should be left unchanged.