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London's Leading Shopify SEO Agency

Advanced experts in Shopify E-commerce SEO

As a market leader in E-commerce SEO - we work with multiple high-street brands to get their best out of their Shopify CMS platform. Our expert SEO consultants within our London based e-commerce SEO agency analyse and advise on all areas of technical requirements that allow for crawl, speed and structured data success. Our e-commerce experts work with your business in mind, allowing your Shopify SEO campaigns to flourish from a core foundation of technical excellence.

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Shopify SEO Service

Analysing all aspects of your Shopify website and digital SEO profile, its our responsibility to present every possible opportunity to improve the health, accessibility and performance of your business' SEO. Taking a "technical wishlist" approach, we work with you and your development team to identify all opportunities that can successfully be integrated and others that may be challenging and therefore require creative workarounds.

Collaborating with you and your team in this fashion ensures you achieve maximum gain from our technical expertise and benefit in the long run too.


Trying to manage an e-commerce replatform or migration? We can ensure no loss of visibility or rankings to help set your business up for the future.

Speed Optimisation

Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.

On-page Optimisation

Building a website that is accessible and structured in the right way, including for voice search, is paramount to SEO success in 2022 and beyond. We build voice campaigns using effective structured data, actions and improvements to site accessibility.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

Our technical SEO specialists care about data and user experience. By pairing these two core elements at the heart of our work, understanding the data at hand and investigating issues to remedy them; we have built a strong underlying principle of technical excellence as an SEO agency.

Within our technical SEO work, whether a fixed or ongoing project, we work in a way that allows us to utilise both in-house tools, built from 10 years SEO experience, third party tools and individual expertise to have a three step process of auditing, testing and resolving issues on any technical project.

Every account with POLARIS has a dedicated technical SEO manager who will be working directly on your account and if need be can be responsible for integrating technical SEO changes and work to your website. This ensures we can aid in speeding up delivery times through avoiding development sprints, increasing the rate at which technical changes are implemented and hit KPIs, targets faster.

Our SEO Account Process

Our SEO Principles

Experts in E-commerce SEOReplatforming and Migration ExpertsPlatform & Theme File OptimsationSpeed & Load TroubleshootingDedicated Technical SEO ManagersTime & Date stamped Changes

What Is Shopify SEO?

Shopify SEO refers to the process of optimizing a Shopify store to improve its visibility and organic search rankings in search engines like Google. It involves implementing various techniques and strategies to enhance the website's structure, content, and overall user experience. This includes keyword research, optimizing meta tags, URL structure, and headings, creating unique and relevant product descriptions, building high-quality backlinks, improving site speed, and utilizing Shopify SEO apps and tools. By optimizing a Shopify store for search engines, businesses can attract more organic traffic, increase their online visibility, and potentially generate higher sales and conversions.

Delivering Technical Excellence

Our Shopify E-commerce SEO team are recognised within the industry as leading experts in the latest e-commerce SEO trends. We hire specifically for e-commerce SEO roles based on people’s passion and ability to demonstrate long lasting technical & non-technical SEO proficiency across all different sized websites, from 10-page local businesses through to large scale, global, multi-lingual websites.

Our team are never satisfied with their knowledge and attend regular training events, industry events and carry out R&D Projects internally in order to improve not just their own technical ability, but technical SEO practices as a whole within the industry itself.

Learn more about our SEO managers
Delivering Technical Excellence

Talk to Us About Your Shopify SEO Strategy

Fill out the form below with details of your current SEO challenges and goals for a free account audit.

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""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Adam BenjaminAdam BenjaminDirector, Paradox London

Critical Factors For SEO Success

Site Structure

With crawlers and users looking to find core parts of your site quickly, it is essential your site structure offers ease of use. Further, international or language tagging is essential for global sites.

Site Speed

No user likes a slow loading website and working to improve delivery of code, images and server performance will all improve SEO results.


Whether it is UX, voice, image reading or Alt tags – accessibility is becoming increasingly important to technical SEO. In 2022 it is essential to ensure your site is usable to all.

Structured Data

Well written, expansive structured data allows for websites to dictate to search engines where core areas of action are. This improves both crawling and diversity of search results.

Shopify SEO FAQs

What is a Shopify SEO agency?

POLARIS is a Shopify SEO agency that focuses on delivering top-notch SEO services specifically tailored for e-commerce websites built on the Shopify platform. Our suite of services is designed to enhance your website's visibility and search engine ranking by employing a variety of SEO techniques, including keyword research, on-page optimisation, technical SEO, link building, and content optimisation. We are committed to helping your Shopify store succeed in the highly competitive online marketplace by optimising your website for search engines.

What are common SEO issues that ecommerce websites face?

E-commerce websites can face several common SEO issues that can negatively impact their search engine ranking and visibility. Some of the most significant issues include poor site structure and navigation, duplicate content, thin content, poor URL structure, slow page loading times, lack of mobile optimisation, and inadequate keyword targeting. These issues can make it difficult for search engines to crawl and index your site, impact user experience, and result in lower visibility and traffic.

Is SEO needed for Shopify?

Yes, SEO is essential for Shopify websites. While Shopify offers some built-in SEO features and capabilities, they alone may not be enough to help your site rank highly on search engines like Google. E-commerce sites face intense competition in the online marketplace, and search engines are continually updating their algorithms to provide the best possible user experience. Therefore having a well-executed SEO strategy is crucial for your Shopify website to be discovered by potential customers.

How does SEO bring more traffic to my Shopify store?

SEO can bring more traffic to your Shopify store by improving your website's visibility and search engine ranking. When someone searches for a product or service related to your Shopify store, search engines like Google display a list of results based on relevance and authority. By optimizing your website for search engines, you increase your chances of appearing higher in the search results, making it more likely that potential customers will find your store and click through to your website.

Why is keyword research so important for e-commerce content like Shopify?

Keyword research is essential for e-commerce content like Shopify because it helps identify the words and phrases that potential customers use when searching for products or services online. By understanding the language that people use when searching, you can optimize your website's content to make it more relevant and visible to potential customers.

By incorporating effective keyword research into your SEO strategy, you can improve your chances of success in the highly competitive e-commerce industry.

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Want to ask an expert about your Shopify Business?

Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
James FooteTechnical SEO, SEO Automation, Ecommerce SEOJames FooteAsk James

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