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London's Leading Umbraco SEO Agency

Advanced experts in Umbraco E-commerce SEO

As a leader in E-commerce SEO for Umbraco, we analyse and advise on all areas of technical requirements that allow for crawl, speed and structured data success. Our e-commerce experts work with with your business in mind, allowing your SEO campaigns to flourish from a core foundation of technical excellence.

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Umbraco SEO Service

Analysing all aspects of your Umbraco website and digital SEO profile, its our responsibility to present every possible opportunity to improve the health, accessibility and performance of your business' SEO. Taking a "technical wishlist" approach, we work with you and your development team to identify all opportunities that can successfully be integrated and others that may be challenging and therefore require creative workarounds.

Collaborating with you and your team in this fashion ensures you achieve maximum gain from our technical expertise and benefit in the long run too.


Trying to manage an ecommerce replatform or migration? We can ensure no loss of visibility or rankings to help set your business up for the future.

Speed Optimisation

Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.

On-page Optimisation

Building a website that is accessible and structured in the right way, including for voice search, is paramount to SEO success in 2022 and beyond. We build voice campaigns using effective structured data, actions and improvements to site accessibility.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

Our technical SEO specialists care about data and user experience. By pairing these two core elements at the heart of our work, understanding the data at hand and investigating issues to remedy them; we have built a strong underlying principle of technical excellence as an SEO agency.

Within our technical SEO work, whether a fixed or ongoing project, we work in a way that allows us to utilise both in-house tools, built from 10 years SEO experience, third party tools and individual expertise to have a three step process of auditing, testing and resolving issues on any technical project.

Every account with POLARIS has a dedicated technical SEO manager who will be working directly on your account and if need be can be responsible for integrating technical SEO changes and work to your website. This ensure's we can aid in speeding up delivery times through avoiding development sprints, increasing the rate at which technical changes are implemented and hit KPIs, targets faster.

Our SEO Account Process

Our SEO Principles

Experts in E-commerce SEOReplatforming and Migration ExpertsPlatform & Theme File OptimsationSpeed & Load TroubleshootingDedicated Technical SEO ManagersTime & Date stamped Changes

What is Umbraco SEO?

Umbraco is a flexible and user-friendly CMS that allows website owners to create and manage content effectively. To improve the visibility and ranking of Umbraco websites in search engine results, SEO techniques are employed. This involves optimizing various aspects such as meta tags, page titles, URLs, headings, and content structure. Additionally, ensuring responsive design, fast loading speed, mobile-friendliness, and implementing proper keyword research and optimization strategies are crucial for achieving better organic search visibility and driving relevant traffic to Umbraco websites.

Delivering Technical Excellence

Our Umbraco e-commerce SEO team are recognised within the industry as leading experts in the latest e-commerce SEO trends. We hire specifically for e-commerce SEO roles based on people’s passion and ability to demonstrate long lasting technical & non technical SEO proficiency across all different sized websites, from 10-page local businesses through to large scale, global, multi-lingual websites.

Our team are never satisfied with their knowledge and attend regular training events, industry events and carry out R&D Projects internally in order to improve not just their own technical ability, but technical SEO practices as a whole within the industry itself.

Learn more about our SEO managers
Delivering Technical Excellence

Talk to Us About Your Umbraco SEO Strategy

Fill out the form below with details of your current SEO challenges and goals for a free account audit.

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""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Adam BenjaminAdam BenjaminDirector, Paradox London

Critical Factors For SEO Success

Site Structure

With crawlers and users looking to find core parts of your site quickly, it is essential your site structure offers ease of use. Further, international or language tagging is essential for global sites.

Site Speed

No user likes a slow loading website and working to improve delivery of code, images and server performance will all improve SEO results.


Whether it is UX, voice, image reading or Alt tags – accessibility is becoming increasingly important to technical SEO. In 2022 it is essential to ensure your site is usable to all.

Structured Data

Well written, expansive structured data allows for websites to dictate to search engines where core areas of action are. This improves both crawling and diversity of search results.

Umbraco SEO FAQs

What specific features and capabilities does Umbraco offer for SEO optimization?

Umbraco offers several features and capabilities for SEO optimization, including customizable meta tags and URLs, built-in XML sitemap generation, content organization with focus on hierarchy and navigation, support for canonical URLs, and integration with popular SEO tools and plugins for advanced optimization and analysis.

Is Umbraco good for SEO?

Yes, Umbraco is considered to be good for SEO. It provides a flexible and customizable content management system that allows website owners to implement various SEO techniques effectively. Umbraco offers features like customizable meta tags, clean URLs, XML sitemap generation, content organization for improved site structure, and integration with SEO tools and plugins. By utilizing these features and following best SEO practices, Umbraco websites can achieve better search engine visibility and rankings. However, it's important to note that SEO success also depends on factors like content quality, keyword optimization, and backlink strategy, which are not solely reliant on the CMS.

Can I track and measure my SEO performance using Umbraco?

Yes, Umbraco provides integration with various analytics and tracking tools, allowing you to monitor and analyse your website's SEO metrics. These tools enable you to track important SEO metrics such as organic traffic, keyword rankings, page views, bounce rate, and conversions. Additionally, Umbraco also offers built-in reporting features, allowing you to generate customized reports to assess the performance of your SEO efforts directly within the CMS.

Is Umbraco free to use?

Umbraco offers multiple pricing, starting with a free option upto £35 per month depending on your use.

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